iPhone app iPad app Android phone app Android tablet app

Brand

What Is "Entrepreneurship" in the 21st Century?

Faisal Hoque | Posted 05.20.2013 | Business
Faisal Hoque

Most ventures fail. Most entrepreneurs make a lot less money than if they worked for someone else. The road to success is often long and lonely -- brutal hours; massive amounts of stress; and a huge amount of personal sacrifice. So, why would you want to become an entrepreneur?

Can Manhattan Get Its Groove Back?

Gregg S. Lipman | Posted 05.10.2013 | New York
Gregg S. Lipman

Brooklyn shouldn't get too comfy with its current cool status; it's just a matter of time before the borough suffers a backlash as well, and the cool hunters go in search of the next big thing.

Empowering Ourselves Through Others

Faisal Hoque | Posted 05.06.2013 | Business
Faisal Hoque

We need to make sure our people are ready for any changes, including the most unexpected, even unprecedented challenges, which have become the norm in a rapidly changing global marketplace and society.

Whose Brand Is It, Anyway?

Liz Ryan | Posted 05.07.2013 | Business
Liz Ryan

"So anyway, that was my old company's policy," said the breathless guy on the phone, whose name turned out to be Phil. "They used to tell us that we c...

Growing a Small Business with 5 Essential Principles

Faisal Hoque | Posted 04.22.2013 | Small Business
Faisal Hoque

Behind every "overnight success" is a story of a person or a team toiling away for years, with very few people except themselves and perhaps a few friends and partners supporting them. Consider the following two stories.

Pinterest and Quora for Business? Ignore at Your Peril

Jim Yu | Posted 04.11.2013 | Technology
Jim Yu

Since it introduced Pinterest for Business just last November, the three-year-old pinboard photosharing website has been on fire. And if you haven't yet heard the company's new set of tools and terms designed to help brands use the site, you'd better catch up fast.

What's Your Brand Promise?

Stanley Hainsworth | Posted 04.05.2013 | Business
Stanley Hainsworth

Every company has a brand promise and personality attributes. Some can't articulate what they are but they are circling around them and hoping for clarity as they grow, or are struggling to remember why they started their company in the first place.

July in the Mobile-Cloud: Interview With July Systems' CEO Rajesh Reddy

James Grundvig | Posted 03.28.2013 | Technology
James Grundvig

Has July figured out -- with its fourth-generation flagship platform JulyMX -- how to bring a kind of PowerPoint simplicity and speed to development of mobile apps?

Facebook Marketing When Your Product (Like Electricity) Is Not Inherently Viral

Seyi Fabode | Posted 04.29.2013 | Technology
Seyi Fabode

I've looked at all of our Facebook posts from the last two years, selected top performing ones and highlighted commonalities or trends in virality, organic sharing, likes and comments. For startups with next to no budget, Facebook marketing lessons with real numbers like this are hard to find.

Catherine New

Small Designer Takes On Kmart In Brand Battle

HuffingtonPost.com | Catherine New | Posted 03.28.2013 | Small Business

NEW YORK -- When women's fashion designer Liz Seklir received an email from a stranger in October 2011 thanking her for a sequined top, she passed it ...

Who Really Owns Your Brand?

Karen Leland | Posted 02.04.2013 | Small Business
Karen Leland

Take advantage of the visual web. Encourage your customers to make and share their own videos about your products and services. Monitor your Twitter closely.

Creating Your Secret Identity

Jeff DeGraff | Posted 01.06.2013 | Business
Jeff DeGraff

Reinventing your life is really hard. You have commitments to keep and bills to pay. So why not create a second self?

SIC Video Interview Stanley Hainsworth, Creative Genius

David Shing | Posted 11.01.2012 | Technology
David Shing

Stanley Hainsworth's name is often used synonymously with "creative" and "genius." Responsible for building three of the worlds best brands, Starbuck...

Your Start-Up Life: Jean-Georges' Ingredients for Success

Rana Florida | Posted 10.24.2012 | Business
Rana Florida

If all he did was cook, Jean-Georges Vongerichten's status as one of France's -- and the world's -- most innovative chefs would be assured. But Vongerichten's amazing talents in the kitchen are aligned with a genius for business.

Your Start-Up Life: Why Diversity and Freedom Are Good For Business

Rana Florida | Posted 11.26.2012 | Business
Rana Florida

Frank Toskan tends to shy away from the media and rarely boasts about his success, even though he was responsible for opening some 300 MAC Cosmetics stores worldwide in just 15 years. This is the first in-person interview he's granted in more than 15 years.

Social Influence: How 'Friends of Friends' Are Key to Earned Media

Michael Tasner | Posted 09.16.2012 | Business
Michael Tasner

With social media marketing becoming the staple of communication between businesses and their customers, content creation and a well-developed and executed strategy is vital in order to increase your brand's social reach and grow your customer loyalty.

Divorce Could Boost Tom and Katie's Brands

Jo Piazza | Posted 09.04.2012 | Celebrity
Jo Piazza

Now that Tom Cruise and Katie Holmes have dissolved their mutually beneficial union, where do they go from here? Nowhere but up. One of the things the American consumer of celebrity loves even more than a love story is a reinvention.

Your Start-up Life: Best Business Books to Groom Your Team

Rana Florida | Posted 07.24.2012 | Business
Rana Florida

Insights about business can be gleaned from almost any good book -- whether it's a memoir by a professional athlete or a page-turning account of the ups and downs of a frenetic political campaign.

Identity Crisis In The Age Of Technology

Nancy Colier | Posted 06.13.2012 | Healthy Living
Nancy Colier

What is causing us to relate to ourself in the third person, to want to turn ourself into a product? Are we afraid that if we don't continually tell the world who we are that we will be invisible?

Being An Entrepreneur: Teach Yourself - Let Your Passion Drive You

Rachel Roy | Posted 10.11.2012 | Style
Rachel Roy

I launched my brand under a simple premise, working on what I truly loved. I never started out wanting to do anything other than create clothes for a modern woman - the woman I aspired to be.

Small Business Media Attention: 5 Ways To Get It

Dan Schawbel | Posted 01.09.2012 | Small Business
Dan Schawbel

One of the biggest challenges small businesses face is getting attention, in part because small businesses have no brand to leverage. Here are five ways to stand out from the crowd, get the attention you deserve, and build a follower base you're proud of.

Why Your Personal Brand Shouldn't Be Your Corporate Brand

Dorie Clark | Posted 10.05.2011 | Business
Dorie Clark

The two money-making models -- Business-Builder and Expert -- are exact opposites, and if you try to blend them, you're not going to get far. You can succeed with either one, but you have to decide early on which you're going to pursue.

How Far Will Your Brand Stretch?

Marc Hershon | Posted 09.13.2011 | Business
Marc Hershon

There's no substitute for thinking through the creation of your trademark, the strategy behind its launch and maintenance, and the many places where it might (and should) appear.

WATCH: The High Court Of Design: Milan's Salone Internazionale

Constantin Bjerke | Posted 07.06.2011 | Arts
Constantin Bjerke

The Salone Internazionale del Mobile is for design what the Venice Biennale is for art and architecture. It's ...

10 Best Package Designs

Eva Maddox | Posted 05.25.2011 | Arts
Eva Maddox

The recent unveiling of Starbucks' new logo brings conversation about branding to the mainstream. The new, simplified cup design eliminates the name a...