Brand

Your Start-up Life: Best Business Books to Groom Your Team

Rana Florida | Posted 05.24.2012

Read More: Creativity, Your Start-Up Life, Consultants, Strategy, Brand, Library, Economy, Books, Design, Trends, Innovation, Future, Business, Start-Up, Publications, Advice, Rana Florida, Marketing, Memoir, Technology, Management, Ideas, Business Books, Business News
Rana Florida

Insights about business can be gleaned from almost any good book -- whether it's a memoir by a professional athlete or a page-turning account of the ups and downs of a frenetic political campaign.

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Identity Crisis In The Age Of Technology

Nancy Colier | Posted 04.13.2012

Read More: Brand, Branding, Identity, Identity Crisis, Inner Self, Ourselves, Who We Are, Who Are We, Inner Selves, Branding Ourselves, The Self, Healthy Living News
Nancy Colier

What is causing us to relate to ourself in the third person, to want to turn ourself into a product? Are we afraid that if we don't continually tell the world who we are that we will be invisible?

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Small Business Media Attention: 5 Ways To Get It

Dan Schawbel | Posted 01.09.2012

Read More: Small Business Branding, Small Business, Apple, Brand, Small Business Advice, Dell, Slidepollajax, Marketing, Branding, Coca Cola, Customers, Small Business Marketing, Small Business News
Dan Schawbel

One of the biggest challenges small businesses face is getting attention, in part because small businesses have no brand to leverage. Here are five ways to stand out from the crowd, get the attention you deserve, and build a follower base you're proud of.

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Why Your Personal Brand Shouldn't Be Your Corporate Brand

Dorie Clark | Posted 10.05.2011

Read More: Personal Brand, John Warrillow, Brand, Personal Branding, Built to Sell, Corporate Branding, Branding, John Warrillow Built to Sell, Business News
Dorie Clark

The two money-making models -- Business-Builder and Expert -- are exact opposites, and if you try to blend them, you're not going to get far. You can succeed with either one, but you have to decide early on which you're going to pursue.

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How Far Will Your Brand Stretch?

Marc Hershon | Posted 09.13.2011

Read More: Lexicon Branding, Brand, Trademark, Four Simple Rules, Branding, Brand Name, Business News
Marc Hershon

There's no substitute for thinking through the creation of your trademark, the strategy behind its launch and maintenance, and the many places where it might (and should) appear.

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WATCH: The High Court Of Design: Milan's Salone Internazionale

Constantin Bjerke | Posted 07.06.2011

Read More: Minotti, Fair, Dedon, Exhibition, Italian, Chair, Furniture, Decorative, Brand, Industrial, Salone, Design, Lighting, Showcase, Salone Satellite, Lissoni, Milan, Campana, Kartell, Fiera, crane.tv, Designers, Marva Griffin, Product, Omer Arbel, Arts News
Constantin Bjerke

The Salone Internazionale del Mobile is for design what the Venice Biennale is for art and architecture. It's ...

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10 Best Package Designs

Eva Maddox | Posted 05.25.2011

Read More: Design, Food Packaging, Sustainability, Brand, Slidepollajax, Kashi, Packaging, Wonder Bread, Sustainable Packaging, Logo Design, Starbucks, Logo, Branding, Food, Starbucks Logo, Arts News
Eva Maddox

The recent unveiling of Starbucks' new logo brings conversation about branding to the mainstream. The new, simplified cup design eliminates the name a...

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"Getting" Social Media Before Jumping on the Bandwagon

Amy Chan | Posted 05.25.2011

Read More: Dialogue, Foursquare, Twitter, Brand Building, Brand, Community, Media, Business, Facebook, Social Media Marketing, Blogs, Social Media, Advertising, Marketing, Branding, Understanding Social Media, Blogging, Business News
Amy Chan

If you're a company that's riding on the social media bandwagon, make sure you have the people in place who have creativity, an understanding of new media, and a voice and tone that is inviting to a broad audience.

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The Advent of Brand Culture

Ken Markman | Posted 05.25.2011

Read More: Social Media, Marketing, Cultural Evolution Theory, Millenials, Advertising, Brand, Social Media Marketing, Brand Culture, Business News
Ken Markman

Whether you work with brands every day or want to develop your own brand, your success lies in a different place than most experts would have you look. If you know a Cognitive Scientist, hire them

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Scaling Social Media so Its Intimate and Builds Brands

Manish Mehta | Posted 05.25.2011

Read More: Social Media, Technology, Business-Strategy, Dell, Brand, Technology News
Manish Mehta

So as long as we remember that intimacy, sincerity and customer relationships come first when we talk about social media, lets take a look at how size matters.

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Become a Fan to Build Your Brand

Arielle Ford | Posted 05.25.2011

Read More: Book Promotion, Twitter, Book Marketing, Competitors, Facebook, Brand, Authors, Books News
Arielle Ford

I wanted to share some tangible ways you can find supportive and valuable allies for your brand. This is networking on a whole new level.

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The Art of Self Promotion in the Workplace

Caroline Dowd-Higgins | Posted 05.25.2011

Read More: Portfolio, Network, Brand, Marketing, Define Your Speciality, Job Market, Team, Self Promotion, Communication, Business News
Caroline Dowd-Higgins

It's not enough to just perform your job well anymore. Professionals need to distinguish themselves in the workplace in order to earn promotions and r...

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Brand Backlash? Customer's tell Banks "We don't trust you"

Brett King | Posted 05.25.2011

Read More: Social Media, Reputation, Trust, Brand, Social Networking, Twitter, Banks, Branding, Marketing, Technology, Business News
Brett King

Banks need to rebuild their brand reputation -- and telling us how fantastic they are won't cut it. We just don't trust those messages anymore.

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Post Adverpocalypse: Agents & Facilitators in a New Era

Chauncey Zalkin | Posted 05.25.2011

Read More: Reinvention, Creativity, Executive Coaching, Brand, Social Networking, Women in Business, Innovation, Business Models, Business, Ad Agencies, Advertising, Rulebook, Communication Tips, Branding, Marketing, Consumers, Gurus, Ethnography, Development, Management, Business News
Chauncey Zalkin

People are afraid to agree that ad agencies are no longer necessary, but what we're doing now cannot be stuffed under the umbrella of ad agency. We're managers of development, story and communication.

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Building a Job-Search Brand? Make Us Care

Liz Ryan | Posted 11.17.2011

Read More: Liz Ryan, Linkedin, Career, Job Search, Brand, Advice, Employment, Healthy Living News
Liz Ryan

We need to take the employer's perspective, and come up with a job-search branding message that focuses on how we make our employers' or our clients' businesses thrive.

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Duane Reade Rebrands. New Yorkers Rejoice.

Val Brown | Posted 05.25.2011

Read More: Cvs, Walgreens, Brand Identity, Pharmacist, Advertising, Brand, Drugstore, Duane Reade, Marketing Consultant, Logo, Branding, Marketing, Upper West Side, Pharmacy, Rebrand, New York News
Val Brown

Personalized service at the pharmacy is one area where they can really differentiate.

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Obama's Branding Genius

John Tepper Marlin | Posted 05.25.2011

Read More: Gop, John McCain, Change Theme, Brand, Advertising Age, Adage, Patt Cottingham, John Tepper Marlin, Branding, Mccain, Hillary Clinton, Republican Party, Barack Obama, President Obama, Obama Wins, Obama Election Day, HuffPost Election Analysis, Election Day 2008, Election Day, Joe Biden, Election Results, 2008 Election, Sarah Palin, Election, Presidential Results, HuffPost Election Reaction, Election Reaction, Obama Presidency, Obama President, Presidential Election, Election Analysis, Business News
John Tepper Marlin

AdAge announced today that yesterday, November 4, is the most significant day for marketers in the history of the world.

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