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Brand

The Art School Brand: Something in the Way We Teach

Stephen Beal | Posted 12.08.2014 | College
Stephen Beal

While business has been focused on brand building for some time, it has been only in the past decade that colleges and universities have put significant thought and effort into clarifying and refining their brands.

Brand Strategy for a New Generation

Amanda Slavin | Posted 11.26.2014 | Business
Amanda Slavin

Figuring out a brand strategy for the new generation begins with understanding who the new generation is.

Why You Need a Brand Audit (and How to Perform One)

Jayson DeMers | Posted 11.21.2014 | Business
Jayson DeMers

Consider your brand a living thing. It has a unique personality and characteristics you can't fully control. Over time, you can watch it grow, nurture it, and guide it to fit its environment perfectly. But sometimes your brand begins to deviate from the factors that support it, and your strategies start to suffer as a result.

Russell Brand Just Left Jimmy Fallon Speechless

The Huffington Post | Bill Bradley | Posted 11.24.2014 | Comedy

There's a new "Word Sneak" champion, and he still might not know how to play. On Tuesday, Russell Brand took on Fallon in the popular "Tonight Show...

Why Do You Do What You Do? 5 Ideas to Reconnect to Your Passion and Purpose

Maria Ross | Posted 11.18.2014 | Small Business
Maria Ross

Your business is an extension of you. It started with an idea and a hope and problem you were itching to solve. A vision of how you could improve someone's life, work, relationships, self-esteem or home.

You Can't Be Whatever You Want

Michael Peggs | Posted 11.10.2014 | Business
Michael Peggs

I remember in second grade, my teacher went around the classroom and asked each student what they wanted to be when they grew up. Some kids wanted to be doctors and lawyers, but most wanted to be athletes or superheroes.

How Do You Separate a Personal Brand from a Professional One?

John Rampton | Posted 12.19.2014 | Business
John Rampton

Everything you post online, whether you believe it is professional instead of personal or vice versa, is connected with you in one way or another.

The Power of a Professional Brand and Why You Need One

Caroline Dowd-Higgins | Posted 11.30.2014 | Women
Caroline Dowd-Higgins

As a career coach, I often work with people that brand products or services for an organization but have no real awareness of their personal professional brand and why it matters. It's time to take stock of your own brand and use it to achieve your career goals.

7 Recommendations for Treating Customers as Knowledge Workers (i.e., Knowledge Customers)

Jenny Darroch | Posted 11.25.2014 | Business
Jenny Darroch

While I was writing my latest book, Why Marketing to Women Doesn't Work, I came up with a term I quite like called "Knowledge Customers," which borrows from earlier work on the Knowledge Worker.

Top 3 Mistakes Newbie Entrepreneurs Make and Their Solutions

Darilyn Aquino | Posted 10.28.2014 | Business
Darilyn Aquino

In the current entrepreneurship boom we are experiencing nowadays, it is quite common that novice business owners -- as well as those with more experience -- make very frequent mistakes due to a lack of legal counseling and experience.

Losing the Plot

Michael Ramah | Posted 10.18.2014 | Business
Michael Ramah

I don't want to spoil the party, but no matter how overused and meaningless it becomes, the word "narrative" actually has a very specific definition. And its meaning is entirely, critically relevant to effective branding and consumer engagement.

Your Soul Task to More Beauty

Michelle Ghilotti Mandel | Posted 10.02.2014 | Healthy Living
Michelle Ghilotti Mandel

Just as trees, before ever thinking about growing up, grow roots deep down, so too can we, fellow limbed creatures, create a life that is grounded in ...

What Branding Is NOT

N. Kimron Corion | Posted 08.18.2014 | Small Business
N. Kimron Corion

came across a number of people over the years who have positioned themselves as branding experts and persons who can help build your brand. And while some of them have been quite good at what they do, some are just confused; these are the ones that believe that they can help you design a logo and a website and a tagline and call it your brand.

How to Rebrand Your Company: 6 Questions you Need to Ask Yourself

William A. Beachy | Posted 08.18.2014 | Small Business
William A. Beachy

Rebranding your company is a natural occurrence as a company grows and changes. Rebranding can be an uplifting results-driving transformation or a complete disaster for your business.

7 Essential Steps to Leap into Entrepreneurship

Bobby Umar | Posted 07.21.2014 | Business
Bobby Umar

Starting a business can be a scary thing. You give up the stability (albeit perceived) of a steady income with benefits. You put your career on hold. You sacrifice significant time and energy for the first several years just to get up to your former corporate salary. You enter a risky area where most people fail within five years.

How Your CEO Is Part of Your Brand Marketing Whether You Like It or Not

Penny Herscher | Posted 07.14.2014 | Business
Penny Herscher

If the recent uproar over the Clippers' Donald Sterling, Mozilla's Brendan Eich and RadiumOne's Gurbaksh Chahal has taught us anything, it's that, in this age of social media, the world sees the CEO as a key element of the brand, with the associated advantage and liability.

5 Steps to Becoming a Recognized Thought Leader

Loolwa Khazzoom | Posted 07.09.2014 | Business
Loolwa Khazzoom

To position yourself a recognized thought leader, you need not only to be an expert in your field but also to proactively establish yourself as one.

Building a Successful Brand

Nova Lorraine | Posted 06.23.2014 | Business
Nova Lorraine

Elton is on top of his game and proves that you really can have it all, on and off the court. Read along and find out what it takes to reach entrepreneurial success and achieve all around greatness.

Non-Profits and Social Media: Believe it or Not, Your Non-Profit Is a Brand

Tulani Elisa | Posted 05.28.2014 | Business
Tulani Elisa

Brand seems to be a dirty word in the nonprofit/NGO space. Organizations shy away from it because "it's a private sector thing" or "it only applies to organizations that have money for marketing."

Organizational Culture Meets Porn

Eduardo P. Braun | Posted 05.26.2014 | Business
Eduardo P. Braun

Create a sense of purpose. Which is the dream? It must be something that wakes up emotions, that makes us jump out of bed every morning and run to work -- and don't dare tell me the dream is to increase sales by 10 percent.

Betrayed by Barbie

Michelle Hays | Posted 04.22.2014 | Media
Michelle Hays

The visual messages being communicated could have negative connotations. Barbie isn't a real person. A woman is substituted for a doll. Dolls are toys. Toys are to be played with. Get the picture? This is a brand collision for Barbie.

'Tis the Season to Pay it Forward, Thanks to Starbucks?!

Reid Wegley | Posted 12.17.2013 | Business
Reid Wegley

Just weeks after a tongue-in-cheek ripping of Starbucks for its lame 'name on the cup' policy, I find myself giving the company massive props today fo...

It's 2014. How Are You Going To Show Up Differently?

Matthew Harrington | Posted 03.08.2014 | Business
Matthew Harrington

As 2014 gets underway, something profound is afoot among some of the world's largest brands. They are doing things differently and challenging the status quo. Rather than being daunted by the prospect of change, they have the courage to embrace it, which I would argue is setting them up for a more successful future.

5 Lessons All Departments Can Learn From the Customer Service Department

Blake Landau | Posted 03.01.2014 | Business
Blake Landau

I'm here to give you a friendly reminder that if you are not service-oriented you will not survive. Simple as that. I'm declaring 2014 the year of the service-oriented company.

Authors, Your Brand is Your Baby

Fauzia Burke | Posted 01.25.2014 | Books
Fauzia Burke

Care tenderly for your baby -- your personal brand -- and you will reap the rewards of your efforts. One day everything will change for you.