iOS app Android app

Brand

Top 3 Mistakes Newbie Entrepreneurs Make and Their Solutions

Darilyn Aquino | Posted 09.11.2014 | Business
Darilyn Aquino

In the current entrepreneurship boom we are experiencing nowadays, it is quite common that novice business owners -- as well as those with more experience -- make very frequent mistakes due to a lack of legal counseling and experience.

Losing the Plot

Michael Ramah | Posted 08.18.2014 | Business
Michael Ramah

I don't want to spoil the party, but no matter how overused and meaningless it becomes, the word "narrative" actually has a very specific definition. And its meaning is entirely, critically relevant to effective branding and consumer engagement.

Your Soul Task to More Beauty

Michelle Ghilotti Mandel | Posted 08.04.2014 | Healthy Living
Michelle Ghilotti Mandel

Just as trees, before ever thinking about growing up, grow roots deep down, so too can we, fellow limbed creatures, create a life that is grounded in ...

What Branding Is NOT

N. Kimron Corion | Posted 08.18.2014 | Small Business
N. Kimron Corion

came across a number of people over the years who have positioned themselves as branding experts and persons who can help build your brand. And while some of them have been quite good at what they do, some are just confused; these are the ones that believe that they can help you design a logo and a website and a tagline and call it your brand.

How to Rebrand Your Company: 6 Questions you Need to Ask Yourself

William A. Beachy | Posted 08.18.2014 | Small Business
William A. Beachy

Rebranding your company is a natural occurrence as a company grows and changes. Rebranding can be an uplifting results-driving transformation or a complete disaster for your business.

Farewell to the Indomitable American Entrepreneurial Spirit

Alex Hillsberg | Posted 08.04.2014 | Home
Alex Hillsberg

The big food conglomerates, which we fear have killed the independent, indomitable American entrepreneurial spirit in the annals of grocery shopping, turns out but an invention of independent, indomitable American entrepreneurs.

7 Essential Steps to Leap into Entrepreneurship

Bobby Umar | Posted 07.21.2014 | Business
Bobby Umar

Starting a business can be a scary thing. You give up the stability (albeit perceived) of a steady income with benefits. You put your career on hold. You sacrifice significant time and energy for the first several years just to get up to your former corporate salary. You enter a risky area where most people fail within five years.

How Your CEO Is Part of Your Brand Marketing Whether You Like It or Not

Penny Herscher | Posted 07.14.2014 | Business
Penny Herscher

If the recent uproar over the Clippers' Donald Sterling, Mozilla's Brendan Eich and RadiumOne's Gurbaksh Chahal has taught us anything, it's that, in this age of social media, the world sees the CEO as a key element of the brand, with the associated advantage and liability.

5 Steps to Becoming a Recognized Thought Leader

Loolwa Khazzoom | Posted 07.09.2014 | Business
Loolwa Khazzoom

To position yourself a recognized thought leader, you need not only to be an expert in your field but also to proactively establish yourself as one.

Building a Successful Brand

Nova Lorraine | Posted 06.23.2014 | Business
Nova Lorraine

Elton is on top of his game and proves that you really can have it all, on and off the court. Read along and find out what it takes to reach entrepreneurial success and achieve all around greatness.

Non-Profits and Social Media: Believe it or Not, Your Non-Profit Is a Brand

Tulani Elisa | Posted 05.28.2014 | Business
Tulani Elisa

Brand seems to be a dirty word in the nonprofit/NGO space. Organizations shy away from it because "it's a private sector thing" or "it only applies to organizations that have money for marketing."

Organizational Culture Meets Porn

Eduardo P. Braun | Posted 05.26.2014 | Business
Eduardo P. Braun

Create a sense of purpose. Which is the dream? It must be something that wakes up emotions, that makes us jump out of bed every morning and run to work -- and don't dare tell me the dream is to increase sales by 10 percent.

Betrayed by Barbie

Michelle Hays | Posted 04.22.2014 | Media
Michelle Hays

The visual messages being communicated could have negative connotations. Barbie isn't a real person. A woman is substituted for a doll. Dolls are toys. Toys are to be played with. Get the picture? This is a brand collision for Barbie.

'Tis the Season to Pay it Forward, Thanks to Starbucks?!

Reid Wegley | Posted 12.17.2013 | Business
Reid Wegley

Just weeks after a tongue-in-cheek ripping of Starbucks for its lame 'name on the cup' policy, I find myself giving the company massive props today fo...

It's 2014. How Are You Going To Show Up Differently?

Matthew Harrington | Posted 03.08.2014 | Business
Matthew Harrington

As 2014 gets underway, something profound is afoot among some of the world's largest brands. They are doing things differently and challenging the status quo. Rather than being daunted by the prospect of change, they have the courage to embrace it, which I would argue is setting them up for a more successful future.

5 Lessons All Departments Can Learn From the Customer Service Department

Blake Landau | Posted 03.01.2014 | Business
Blake Landau

I'm here to give you a friendly reminder that if you are not service-oriented you will not survive. Simple as that. I'm declaring 2014 the year of the service-oriented company.

Authors, Your Brand is Your Baby

Fauzia Burke | Posted 01.25.2014 | Books
Fauzia Burke

Care tenderly for your baby -- your personal brand -- and you will reap the rewards of your efforts. One day everything will change for you.

3 Reasons Why Jon Acuff's Start Experiment Was Awesome Online Community Building

Cat Knarr | Posted 10.15.2013 | Business
Cat Knarr

Conversation from the independent Start Experiment site, FrankenSTART.com. Something awesome happened when bestselling business author Jon Acuff bu...

The Nightmare at the Branding Party

Merry Carole Powers | Posted 12.03.2013 | Business
Merry Carole Powers

You don't want to be the brand having that kind of conversation that sends people looking for the nearest exit or delete button or channel changer, do you?

Yahoo! Re-Imagined or Re-Booted? I Am Lost in Translation

David Shing | Posted 10.19.2013 | Business
David Shing

Updating and refreshing a corporation's identity to reflect the change in the marketplace and the character of the business is a delicate but much needed act. We all do it, but the approach varies greatly -- from evolution to revolution.

Getting to the Next Level of Greatness

Judith E. Glaser | Posted 07.31.2013 | Business
Judith E. Glaser

My clients are leaders in corporations ranging in size from $150 million to $50 billion. I share this because regardless of how small or large the company, leaders have the same shared-challenge: how to get to their next level of greatness.

What Is "Entrepreneurship" in the 21st Century?

Faisal Hoque | Posted 03.31.2014 | Business
Faisal Hoque

Most ventures fail. Most entrepreneurs make a lot less money than if they worked for someone else. The road to success is often long and lonely -- brutal hours; massive amounts of stress; and a huge amount of personal sacrifice. So, why would you want to become an entrepreneur?

Can Manhattan Get Its Groove Back?

Gregg S. Lipman | Posted 07.10.2013 | New York
Gregg S. Lipman

Brooklyn shouldn't get too comfy with its current cool status; it's just a matter of time before the borough suffers a backlash as well, and the cool hunters go in search of the next big thing.

Empowering Ourselves Through Others

Faisal Hoque | Posted 07.06.2013 | Business
Faisal Hoque

We need to make sure our people are ready for any changes, including the most unexpected, even unprecedented challenges, which have become the norm in a rapidly changing global marketplace and society.

Whose Brand Is It, Anyway?

Liz Ryan | Posted 07.01.2013 | Business
Liz Ryan

"So anyway, that was my old company's policy," said the breathless guy on the phone, whose name turned out to be Phil. "They used to tell us that we c...