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Brand

Non-Profits and Social Media: Believe it or Not, Your Non-Profit Is a Brand

Tulani Elisa | Posted 03.28.2014 | Business
Tulani Elisa

Brand seems to be a dirty word in the nonprofit/NGO space. Organizations shy away from it because "it's a private sector thing" or "it only applies to organizations that have money for marketing."

Organizational Culture Meets Porn

Eduardo P. Braun | Posted 03.26.2014 | Business
Eduardo P. Braun

Create a sense of purpose. Which is the dream? It must be something that wakes up emotions, that makes us jump out of bed every morning and run to work -- and don't dare tell me the dream is to increase sales by 10 percent.

Betrayed by Barbie

Michelle Hays | Posted 02.20.2014 | Media
Michelle Hays

The visual messages being communicated could have negative connotations. Barbie isn't a real person. A woman is substituted for a doll. Dolls are toys. Toys are to be played with. Get the picture? This is a brand collision for Barbie.

'Tis the Season to Pay it Forward, Thanks to Starbucks?!

Reid Wegley | Posted 12.17.2013 | Business
Reid Wegley

Just weeks after a tongue-in-cheek ripping of Starbucks for its lame 'name on the cup' policy, I find myself giving the company massive props today fo...

It's 2014. How Are You Going To Show Up Differently?

Matthew Harrington | Posted 03.08.2014 | Business
Matthew Harrington

As 2014 gets underway, something profound is afoot among some of the world's largest brands. They are doing things differently and challenging the status quo. Rather than being daunted by the prospect of change, they have the courage to embrace it, which I would argue is setting them up for a more successful future.

5 Lessons All Departments Can Learn From the Customer Service Department

Blake Landau | Posted 03.01.2014 | Business
Blake Landau

I'm here to give you a friendly reminder that if you are not service-oriented you will not survive. Simple as that. I'm declaring 2014 the year of the service-oriented company.

Authors, Your Brand is Your Baby

Fauzia Burke | Posted 01.25.2014 | Books
Fauzia Burke

Care tenderly for your baby -- your personal brand -- and you will reap the rewards of your efforts. One day everything will change for you.

3 Reasons Why Jon Acuff's Start Experiment Was Awesome Online Community Building

Cat Knarr | Posted 10.15.2013 | Business
Cat Knarr

Conversation from the independent Start Experiment site, FrankenSTART.com. Something awesome happened when bestselling business author Jon Acuff bu...

The Nightmare at the Branding Party

Merry Carole Powers | Posted 12.03.2013 | Business
Merry Carole Powers

You don't want to be the brand having that kind of conversation that sends people looking for the nearest exit or delete button or channel changer, do you?

Yahoo! Re-Imagined or Re-Booted? I Am Lost in Translation

David Shing | Posted 10.19.2013 | Business
David Shing

Updating and refreshing a corporation's identity to reflect the change in the marketplace and the character of the business is a delicate but much needed act. We all do it, but the approach varies greatly -- from evolution to revolution.

Getting to the Next Level of Greatness

Judith E. Glaser | Posted 07.31.2013 | Business
Judith E. Glaser

My clients are leaders in corporations ranging in size from $150 million to $50 billion. I share this because regardless of how small or large the company, leaders have the same shared-challenge: how to get to their next level of greatness.

What Is "Entrepreneurship" in the 21st Century?

Faisal Hoque | Posted 03.31.2014 | Business
Faisal Hoque

Most ventures fail. Most entrepreneurs make a lot less money than if they worked for someone else. The road to success is often long and lonely -- brutal hours; massive amounts of stress; and a huge amount of personal sacrifice. So, why would you want to become an entrepreneur?

Can Manhattan Get Its Groove Back?

Gregg S. Lipman | Posted 07.10.2013 | New York
Gregg S. Lipman

Brooklyn shouldn't get too comfy with its current cool status; it's just a matter of time before the borough suffers a backlash as well, and the cool hunters go in search of the next big thing.

Empowering Ourselves Through Others

Faisal Hoque | Posted 07.06.2013 | Business
Faisal Hoque

We need to make sure our people are ready for any changes, including the most unexpected, even unprecedented challenges, which have become the norm in a rapidly changing global marketplace and society.

Whose Brand Is It, Anyway?

Liz Ryan | Posted 07.01.2013 | Business
Liz Ryan

"So anyway, that was my old company's policy," said the breathless guy on the phone, whose name turned out to be Phil. "They used to tell us that we c...

Growing a Small Business with 5 Essential Principles

Faisal Hoque | Posted 06.22.2013 | Small Business
Faisal Hoque

Behind every "overnight success" is a story of a person or a team toiling away for years, with very few people except themselves and perhaps a few friends and partners supporting them. Consider the following two stories.

Pinterest and Quora for Business? Ignore at Your Peril

Jim Yu | Posted 06.11.2013 | Technology
Jim Yu

Since it introduced Pinterest for Business just last November, the three-year-old pinboard photosharing website has been on fire. And if you haven't yet heard the company's new set of tools and terms designed to help brands use the site, you'd better catch up fast.

What's Your Brand Promise?

Stanley Hainsworth | Posted 06.05.2013 | Business
Stanley Hainsworth

Every company has a brand promise and personality attributes. Some can't articulate what they are but they are circling around them and hoping for clarity as they grow, or are struggling to remember why they started their company in the first place.

July in the Mobile-Cloud: Interview With July Systems' CEO Rajesh Reddy

James Grundvig | Posted 05.28.2013 | Technology
James Grundvig

Has July figured out -- with its fourth-generation flagship platform JulyMX -- how to bring a kind of PowerPoint simplicity and speed to development of mobile apps?

Facebook Marketing When Your Product (Like Electricity) Is Not Inherently Viral

Seyi Fabode | Posted 04.29.2013 | Technology
Seyi Fabode

I've looked at all of our Facebook posts from the last two years, selected top performing ones and highlighted commonalities or trends in virality, organic sharing, likes and comments. For startups with next to no budget, Facebook marketing lessons with real numbers like this are hard to find.

Catherine New

Small Designer Takes On Kmart In Brand Battle

HuffingtonPost.com | Catherine New | Posted 03.28.2013 | Small Business

NEW YORK -- When women's fashion designer Liz Seklir received an email from a stranger in October 2011 thanking her for a sequined top, she passed it ...

Who Really Owns Your Brand?

Karen Leland | Posted 02.04.2013 | Small Business
Karen Leland

Take advantage of the visual web. Encourage your customers to make and share their own videos about your products and services. Monitor your Twitter closely.

Creating Your Secret Identity

Jeff DeGraff | Posted 01.06.2013 | Business
Jeff DeGraff

Reinventing your life is really hard. You have commitments to keep and bills to pay. So why not create a second self?

SIC Video Interview Stanley Hainsworth, Creative Genius

David Shing | Posted 11.01.2012 | Technology
David Shing

Stanley Hainsworth's name is often used synonymously with "creative" and "genius." Responsible for building three of the worlds best brands, Starbuck...

Your Start-Up Life: Jean-Georges' Ingredients for Success

Rana Florida | Posted 10.24.2012 | Business
Rana Florida

If all he did was cook, Jean-Georges Vongerichten's status as one of France's -- and the world's -- most innovative chefs would be assured. But Vongerichten's amazing talents in the kitchen are aligned with a genius for business.