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Brand America

America, You're #1

Nancy Snow | Posted 10.07.2009 | World

Read More: Simon Anholt, Nation Brands Index, Persuader-in-Chief, Syracuse University, Nation Branding, Brand America, Presidential Reputation, Newhouse School, Brand Obama, Country Reputation, World News
Nancy Snow

In the Anholt-GfK Roper Nation Brands Index, the U.S. moved from last year's 7 spot to number 1, and we have the persuader-in-chief in the White House to thank.

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Brand Obama Trumps Brand America

Nancy Snow | Posted 02.25.2009 | Style

Read More: Brand America, Soft Power, Brand Obama, Obama's First 100 Days, Day Six, Fipod, Style News
Nancy Snow

Obama's ascent was a triumph in marketing a relatively obscure political neophyte into a figure whose visage is likely to grace Mount Rushmore someday.

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Two-Way Look at America's Brand Changeover

John Tepper Marlin | Posted 01.31.2009 | Politics

Read More: Hawaii, Patt Cottingham, Obama Transition, Brand America, Mumbai, Barack Obama, Jakarta, Jamal, Politics News
John Tepper Marlin

My friend Patt Cottingham, a branding expert, has created a year-end image of the changeover -- a two-way look at goodbye and hello.

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