Disrespecting the Bing
Read More:
Branding,
Microsoft,
Bing,
Stanley Bing,
Obama Logo,
Brand Appropriation,
Search Engines,
Brand Identity,
Perez Hilton,
New Search Engine,
Pepsi,
Microsoft Bing,
Business News
Pepsi annexed graphic elements of the Obama campaign's logo. Mario Lavandeira lifted the name of an exhibitionist heiress, gave it a Latino twist, and emerged with staggering success. The appropriation of brands is epidemic, and the Internet is only making it worse.
Eric Dezenhall | Posted 05.25.2011