Like most people, you have spent plenty of time thinking about and assessing your own ideas. Now it is time to take what you know about yourself and your aspirations and use that information to help formulate your Blueprint to success.
To be strong is to shut your mouth at Thanksgiving. To be strong on social media is to do the same. Just because you can't see the looks of horror on your audience's face doesn't mean they aren't horrified.
Starting using social media isn't hard or a big deal. What is hard is keeping it going, staying consistent and being responsive. Social media is not just another broadcast channel -- it is a two-way touch point.
If you're a company that's riding on the social media bandwagon, make sure you have the people in place who have creativity, an understanding of new media, and a voice and tone that is inviting to a broad audience.