iOS app Android app

Brand Building

SXSW Shingerview: Keith Lehman, Sprint

David Shing | Posted 04.08.2014 | Technology
David Shing

Keith Lehman, Social Media Marketing Manager at Sprint, is one cool dude. He started his career at Sprint working at a retail store for five years, and worked his way up to corporate, doing development in marketing and operations.

SXSW Shingerview: Glenn Carter, 3M

David Shing | Posted 04.11.2014 | Technology
David Shing

From the chair hanging in mid-air held up only by 3M tape, to the art sculpted from 3M duck tape, 3M is a company that is constantly innovating and I was excited to hear about it from Glenn.

SXSW Shingerview: Chris D'Amico, Hill Holliday

David Shing | Posted 04.08.2014 | Technology
David Shing

At SXSW last month, I chatted with my friend, a fellow creative, Chris D'Amico, SVP and Group Creative Director at Hill Holliday who is the creative l...

SXSW Shingerview: Jason Levine, Mondelez

David Shing | Posted 04.04.2014 | Technology
David Shing

Jason Levine, who is responsible for Oreo on a global scale, stopped by AOL's activation at Raptor House to talk about the Oreo brand.

SXSW Shingerview: Adam Harter, Pepsi

David Shing | Posted 04.04.2014 | Technology
David Shing

In the last two years, Pepsi has re-imagined the SuperBowl halftime show, and in the spirit of innovation and creativity, took it a step further this year.

SXSW Shingerview: Howard Handler, MLS

David Shing | Posted 03.26.2014 | Technology
David Shing

With the World Cup taking place this summer, I was excited to talk with Howard Handler, CMO of Major League Soccer at SXSW Interactive this year. Howard is a sharp dude with a unique background.

SXSW Shingerview: PHD Grady Creative Collective

David Shing | Posted 03.21.2014 | Technology
David Shing

These five bright, interesting, and interested students from the University of Georgia are a part of a collaborative research project with PHD to build consumer insights on millennials. At SXSW this year, I sat down with them to talk about their point of view as consumers and as the culture of youth.

The Verdict Is in: The Future of Marketing Is Social

R. Kay Green | Posted 03.11.2014 | Business
R. Kay Green

We can't deny it. It's everywhere we go, it's everything we see. It's social media and it symbolizes where we are as a society: Interconnected... and it is here to stay.

Branding Yourself for 2014

Tom J. Hidvegi | Posted 03.05.2014 | Impact
Tom J. Hidvegi

Personal branding became such a buzzword that it's rather lame to use it. Regardless of the overused term and its negative connotation, there is no way to avoid it in 2014. Everyone's value is earned rather than built.

REposition, REstrategize, REinvent: 10 Tips for the "New-Age" Professional in 2014

R. Kay Green | Posted 01.23.2014 | Business
R. Kay Green

It is certainly a FACT that the world is changing. Every day, new developments in technology and society rewrite the guidelines for how we interact with our families, our colleagues, and our customers.

How Many Times Have You Heard the Word NO, NO, NO and NO Again?

R. Kay Green | Posted 01.23.2014 | Business
R. Kay Green

Where many of your peers find success is through their unbending unwillingness to let the word no become a setback.

Brand Building: Connecting With Consumers Through Social Media

Jose Costa | Posted 11.19.2013 | Business
Jose Costa

Social media affords us a great opportunity, the ability to build relationships directly with consumers. It's something no amount of media targeting has been able to achieve.

Top 11 Marketing Books of All Time

Scott Goodson | Posted 11.13.2013 | Media
Scott Goodson

Whether you're studying advertising, or are a professional practicing the craft there are hundreds of books worth digesting.

The Social Media Effect: Are You Really Who You Portray Online?

R. Kay Green | Posted 10.07.2013 | Small Business
R. Kay Green

Through interaction with the social medium, the real and ideal selves intersect; and the ideal self is at least partially actualized. In essence, our online selves represent our ideals and eliminate many of our other real components.

Back to the Future: Remastering the Timeless Art of Brand Engagement

Tom Doctoroff | Posted 08.16.2013 | Business
Tom Doctoroff

A beautiful brand idea is invisible, but possesses the gravitation force to unify messages across an exploding array of media, geography and cultures. The brand idea is more than a theoretical abstraction. It remains the lynchpin of consumer loyalty.

6 Key Lessons From an Entrepreneur

R. Kay Green | Posted 08.03.2013 | Small Business
R. Kay Green

Becoming a successful entrepreneur isn't easy. In fact, it takes 110 percent of hard work and effort. So, how does one person successfully take advantage of an opportunity, while another, equally experienced person does not

7 Highly-Effective Ways to Maximize Your Online Brand Presence

R. Kay Green | Posted 06.25.2013 | Small Business
R. Kay Green

Your online brand is what people think of you when you are not available. In fact, your online brand is as important as any of the traditional forms of branding and becoming more important each day.

Draft Your Blueprint to Success! 8 Strategies for Setting Attainable Goals

R. Kay Green | Posted 06.12.2013 | Business
R. Kay Green

Like most people, you have spent plenty of time thinking about and assessing your own ideas. Now it is time to take what you know about yourself and your aspirations and use that information to help formulate your Blueprint to success.

5 Ways to Avoid the Oversharing Epidemic

Blake Landau | Posted 05.01.2013 | Business
Blake Landau

To be strong is to shut your mouth at Thanksgiving. To be strong on social media is to do the same. Just because you can't see the looks of horror on your audience's face doesn't mean they aren't horrified.

Be Authentic! 10 Tips on How to Develop Your Brand

R. Kay Green | Posted 03.04.2013 | Small Business
R. Kay Green

A brand is a direct representation of you as well as your promise about what you will deliver to your customers or clients. You can't achieve it if you're not in tune with what you have to offer.

What to Expect in Year '12 (Aside From a Crappy Economy)

Richard Laermer | Posted 02.13.2012 | Home
Richard Laermer

Here is a full menu of ideas on everything from media, brand management, and communications etiquette to business, careers, and technology.

Why You Cannot Afford To Ignore Social Media

Justin Small | Posted 10.28.2011 | UK
Justin Small

Starting using social media isn't hard or a big deal. What is hard is keeping it going, staying consistent and being responsive. Social media is not just another broadcast channel -- it is a two-way touch point.

"Getting" Social Media Before Jumping on the Bandwagon

Amy Chan | Posted 05.25.2011 | Business
Amy Chan

If you're a company that's riding on the social media bandwagon, make sure you have the people in place who have creativity, an understanding of new media, and a voice and tone that is inviting to a broad audience.

The Post-Recession Brand Reshuffle

Jenny Darroch | Posted 05.25.2011 | Business
Jenny Darroch

I think we could find a reshuffle among brand leaders in the next 12-24 months with some historically strong brands finding that they are no longer relevant to the market.