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Brand Building

7 Highly-Effective Ways to Maximize Your Online Brand Presence

R. Kay Green | Posted 04.25.2013 | Small Business
Read More: Branding, Small Business Branding, Brand Building, Marketing, Blog, Online Presence, Blogging, Small Business News
R. Kay Green

Your online brand is what people think of you when you are not available. In fact, your online brand is as important as any of the traditional forms of branding and becoming more important each day.

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Draft Your Blueprint to Success! 8 Strategies for Setting Attainable Goals

R. Kay Green | Posted 04.12.2013 | Business
Read More: Success, Change, Small Business Branding, Positioning Strategy, Building Your Brand, Brand Building, Being Proactive, Success Tips, Marketing, Branding, Women in Business, Business, Business News
R. Kay Green

Like most people, you have spent plenty of time thinking about and assessing your own ideas. Now it is time to take what you know about yourself and your aspirations and use that information to help formulate your Blueprint to success.

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5 Ways to Avoid the Oversharing Epidemic

Blake Landau | Posted 05.01.2013 | Business
Read More: Oversharing, Branding, Social Media, Social Strategy, Content, Brand Building, Twitter, Twitter Tips, Twitter Oversharing, Oversharing Online, Business News
Blake Landau

To be strong is to shut your mouth at Thanksgiving. To be strong on social media is to do the same. Just because you can't see the looks of horror on your audience's face doesn't mean they aren't horrified.

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Be Authentic! 10 Tips on How to Develop Your Brand

R. Kay Green | Posted 03.04.2013 | Small Business
Read More: Positioning Strategy, Brand Building, Branding, Small Business Branding, Building Your Brand, Small Business News
R. Kay Green

A brand is a direct representation of you as well as your promise about what you will deliver to your customers or clients. You can't achieve it if you're not in tune with what you have to offer.

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What to Expect in Year '12 (Aside From a Crappy Economy)

Richard Laermer | Posted 02.13.2012 | Home
Read More: Gumby, Future Thinking, 20-Somethings, Positive Thinking, Death of Email, Hovercrafts, Brand Building, Home News
Richard Laermer

Here is a full menu of ideas on everything from media, brand management, and communications etiquette to business, careers, and technology.

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Why You Cannot Afford To Ignore Social Media

Justin Small | Posted 10.28.2011 | UK
Read More: Social Media, Internet, Twitter, Brand Building, Business Networking, Marketing, Youtube, Business, Facebook, Blogging, UK News
Justin Small

Starting using social media isn't hard or a big deal. What is hard is keeping it going, staying consistent and being responsive. Social media is not just another broadcast channel -- it is a two-way touch point.

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"Getting" Social Media Before Jumping on the Bandwagon

Amy Chan | Posted 05.25.2011 | Business
Read More: Dialogue, Foursquare, Twitter, Brand Building, Brand, Community, Media, Business, Facebook, Social Media Marketing, Blogs, Social Media, Advertising, Marketing, Branding, Understanding Social Media, Blogging, Business News
Amy Chan

If you're a company that's riding on the social media bandwagon, make sure you have the people in place who have creativity, an understanding of new media, and a voice and tone that is inviting to a broad audience.

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The Post-Recession Brand Reshuffle

Jenny Darroch | Posted 05.25.2011 | Business
Read More: Marketing, Marketing Budgets, Brand Building, Employment, Brand Management, Toyota, Marketing Strategies, Honda, Recession, Business News
Jenny Darroch

I think we could find a reshuffle among brand leaders in the next 12-24 months with some historically strong brands finding that they are no longer relevant to the market.

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