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Brand Building

5 Questions to Ask When Hiring an Ad Agency

Beth Bronfman | Posted 10.01.2014 | Business
Beth Bronfman

Selecting an advertising agency can -- and should be -- a positive experience for any business. With the right partner, you can grow and develop your brand and in turn, your bottom line. But like hiring the right employee, selecting an agency partner can be a challenge.

Cannes 2014 #Shingerview: David Lang, Mindshare NA

David Shing | Posted 10.12.2014 | Media
David Shing

This past June, I had the opportunity to sit down and talk to my friend, Emmy-award winning TV producer, and Chief Content Officer at Mindshare NA, David Lang, on creativity being informed by data, the definition of premium content, and the importance of a distribution strategy.

Cannes 2014 #Shingerview: Erika Ferszt, Luxottica Group

David Shing | Posted 09.17.2014 | Technology
David Shing

My dear friend Erika Ferszt, Luxottica Group's Global Advertising, Media & Digital Director, spent some time with me in Cannes to talk about how she maintains the integrity and authenticity of Ray Ban, arguably one of the most iconic and popular brands.

Cannes 2014 #Shingerview: Yin Rani, Campbell Soup Company

David Shing | Posted 09.15.2014 | Technology
David Shing

Yin Rani, VP of Integrated Marketing at Campbell's Soup Company, spent some time with me at Cannes to talk about her new role at the CPG giant. Having joinied Campbell's in December, Yin is responsible for establishing the strategic direction for Campbell's advertising, media, global design and digital marketing and social media.

Cannes 2014 #Shingerview: Rei Inamoto, AKQA

David Shing | Posted 09.14.2014 | Technology
David Shing

Watch as Rei and I walk around Cannes discussing the power of creativity and innovation, the Future Lions awards, and where he draws inspiration from.

Cannes 2014 #Shingerview: Matt Seiler, IPG Mediabrands

David Shing | Posted 09.08.2014 | Technology
David Shing

I had the great fortune of chatting with Matt Seiler, a Media Jury Lions President at Cannes this year. Scouring and judging over 3,200 submissions, he talks about his favorite entries -- great ideas, cross platform, yet simple ideas with positive messaging.

Cannes 2014 Shingerview: Rob Norman, GroupM

David Shing | Posted 08.25.2014 | Media
David Shing

Rob Norman, GroupM's Global Chief Digital Officer, sat down with me in Cannes to talk about all things digital.

Signal to Noise: How To Stand Out From The Pack Online

Jayson DeMers | Posted 07.16.2014 | Business
Jayson DeMers

The signal-to-noise ratio has long been an important concept for scientists, engineers, and those who work in associated fields. However, with the increasing amount of digital advertising, online marketing options and tactics, almost any given topic is flooded with information.

To Email or Not to Email: Is Email Marketing Relevant to your Businesses' Bottom-Line?

R. Kay Green | Posted 07.09.2014 | Business
R. Kay Green

If you are not building a strong, reliable email list, you are making a big mistake! How do you expect to generate sales for your products or services and achieve sustainable growth in your business?

Meetup.com: A Secret Weapon for Your Career and Personal Brand

Stephan Spencer | Posted 06.25.2014 | Business
Stephan Spencer

Meetup.com is one of the lesser discussed social networking sites, but I'd argue it's one of the most valuable in terms of bringing people together in...

SXSW Shingerview: Keith Lehman, Sprint

David Shing | Posted 06.08.2014 | Technology
David Shing

Keith Lehman, Social Media Marketing Manager at Sprint, is one cool dude. He started his career at Sprint working at a retail store for five years, and worked his way up to corporate, doing development in marketing and operations.

SXSW Shingerview: Glenn Carter, 3M

David Shing | Posted 06.08.2014 | Technology
David Shing

From the chair hanging in mid-air held up only by 3M tape, to the art sculpted from 3M duck tape, 3M is a company that is constantly innovating and I was excited to hear about it from Glenn.

SXSW Shingerview: Chris D'Amico, Hill Holliday

David Shing | Posted 06.07.2014 | Technology
David Shing

At SXSW last month, I chatted with my friend, a fellow creative, Chris D'Amico, SVP and Group Creative Director at Hill Holliday who is the creative l...

SXSW Shingerview: Jason Levine, Mondelez

David Shing | Posted 05.28.2014 | Technology
David Shing

Jason Levine, who is responsible for Oreo on a global scale, stopped by AOL's activation at Raptor House to talk about the Oreo brand.

SXSW Shingerview: Adam Harter, Pepsi

David Shing | Posted 05.27.2014 | Technology
David Shing

In the last two years, Pepsi has re-imagined the SuperBowl halftime show, and in the spirit of innovation and creativity, took it a step further this year.

SXSW Shingerview: Howard Handler, MLS

David Shing | Posted 05.26.2014 | Technology
David Shing

With the World Cup taking place this summer, I was excited to talk with Howard Handler, CMO of Major League Soccer at SXSW Interactive this year. Howard is a sharp dude with a unique background.

SXSW Shingerview: PHD Grady Creative Collective

David Shing | Posted 05.21.2014 | Technology
David Shing

These five bright, interesting, and interested students from the University of Georgia are a part of a collaborative research project with PHD to build consumer insights on millennials. At SXSW this year, I sat down with them to talk about their point of view as consumers and as the culture of youth.

The Verdict Is in: The Future of Marketing Is Social

R. Kay Green | Posted 05.08.2014 | Business
R. Kay Green

We can't deny it. It's everywhere we go, it's everything we see. It's social media and it symbolizes where we are as a society: Interconnected... and it is here to stay.

Branding Yourself for 2014

Tom J. Hidvegi | Posted 03.05.2014 | Impact
Tom J. Hidvegi

Personal branding became such a buzzword that it's rather lame to use it. Regardless of the overused term and its negative connotation, there is no way to avoid it in 2014. Everyone's value is earned rather than built.

REposition, REstrategize, REinvent: 10 Tips for the "New-Age" Professional in 2014

R. Kay Green | Posted 01.23.2014 | Business
R. Kay Green

It is certainly a FACT that the world is changing. Every day, new developments in technology and society rewrite the guidelines for how we interact with our families, our colleagues, and our customers.

How Many Times Have You Heard the Word NO, NO, NO and NO Again?

R. Kay Green | Posted 01.23.2014 | Business
R. Kay Green

Where many of your peers find success is through their unbending unwillingness to let the word no become a setback.

Brand Building: Connecting With Consumers Through Social Media

Jose Costa | Posted 11.19.2013 | Business
Jose Costa

Social media affords us a great opportunity, the ability to build relationships directly with consumers. It's something no amount of media targeting has been able to achieve.

Top 11 Marketing Books of All Time

Scott Goodson | Posted 11.13.2013 | Media
Scott Goodson

Whether you're studying advertising, or are a professional practicing the craft there are hundreds of books worth digesting.

The Social Media Effect: Are You Really Who You Portray Online?

R. Kay Green | Posted 10.07.2013 | Small Business
R. Kay Green

Through interaction with the social medium, the real and ideal selves intersect; and the ideal self is at least partially actualized. In essence, our online selves represent our ideals and eliminate many of our other real components.

Back to the Future: Remastering the Timeless Art of Brand Engagement

Tom Doctoroff | Posted 08.16.2013 | Business
Tom Doctoroff

A beautiful brand idea is invisible, but possesses the gravitation force to unify messages across an exploding array of media, geography and cultures. The brand idea is more than a theoretical abstraction. It remains the lynchpin of consumer loyalty.