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Brand Communication

The Nightmare at the Branding Party

Merry Carole Powers | Posted 12.03.2013 | Business
Merry Carole Powers

You don't want to be the brand having that kind of conversation that sends people looking for the nearest exit or delete button or channel changer, do you?

Consumer-led Storytelling: Brand Communication in a New Age

Omar Kattan | Posted 10.11.2012 | Business
Omar Kattan

Storytelling in a marketing context is a device that takes full advantage of the online environment of modern consumers and involves them into the brand's marketing message (story).