Read More: Sports Illustrated, Brand Consistency, Barbie, Brand, Sports Illustrated Swimsuit Issue, Brand Core Values, Mattel, Brand Confusion, #Unapologetic, Media News
The visual messages being communicated could have negative connotations. Barbie isn't a real person. A woman is substituted for a doll. Dolls are toys. Toys are to be played with. Get the picture? This is a brand collision for Barbie.
ComScore, which measures these things, put out a press release today that indicates that my brother, Bing the Search Engine, is off to a pretty good start.