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Brand Finance

The 9 Most Valuable Tech Brands

The Huffington Post | Catharine Smith | Posted 11.10.2011 | Technology

Brand Finance, a consulting agency specializing in brand valuation, has released its "Brand Finance Global 100" report ranking the world's most valuab...

Companies With The Most Valuable Brands

The Huffington Post | Harry Bradford | Posted 11.10.2011 | Business

At the same time the U.S. economy teeters on the edge of recession, public perception of even the most well-known brands is deteriorating. The com...

Is This The Number 1 Banking Brand?

The Huffington Post | Lila Shapiro | Posted 05.25.2011 | Business

Perhaps Bank of America's efforts are paying off. The bank may be worried enough about their public image that they are buying up scores of domain ...

World's Most Valuable Brands: Brand Finance (PHOTOS)

Posted 05.25.2011 | Business

Brand equity, that perennially overused bit of marketing argot, does actually have real monetary value. Though we're loathe to admit it, a huge swath ...