Brand Identity

Six Reasons Every Brand Should Blog

Paula Berg | Posted 09.10.2011

Read More: Blogs, Social Media, Blogging, Brand Identity, Business Growth, Company Blogs, Online Marketing, Marketing, Publicity, Inbound Marketing, Small Business America, Denver News
Paula Berg

Despite the evidence in favor of blogging, many brands are reluctant to blog. While blogs can be a lot of work, they provide a foundation for information on the web and an owned platform for your social business.

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Is AOL The New Medici?

Posted 05.30.2011

Read More: Genevieve Gauckler, Megan Whitmarsh, Aol Artists, Sascha Nordmeyer, Brand Identity, Aol, Graphic Design, Nathan Fox, Design, Branding, Huffington Post, Huskmitnavn, Collection of Canvases, Kate Jenkins, Arts News

Is AOL the new Medici? AOL Artists, a division of AOL has been commissioning artists to create works as a part of their brand identity. In an unusua...

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Duane Reade Rebrands. New Yorkers Rejoice.

Val Brown | Posted 05.25.2011

Read More: Cvs, Walgreens, Brand Identity, Pharmacist, Advertising, Brand, Drugstore, Duane Reade, Marketing Consultant, Logo, Branding, Marketing, Upper West Side, Pharmacy, Rebrand, New York News
Val Brown

Personalized service at the pharmacy is one area where they can really differentiate.

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Disrespecting the Bing

Eric Dezenhall | Posted 05.25.2011

Read More: Branding, Microsoft, Bing, Stanley Bing, Obama Logo, Brand Appropriation, Search Engines, Brand Identity, Perez Hilton, New Search Engine, Pepsi, Microsoft Bing, Business News
Eric Dezenhall

Pepsi annexed graphic elements of the Obama campaign's logo. Mario Lavandeira lifted the name of an exhibitionist heiress, gave it a Latino twist, and emerged with staggering success. The appropriation of brands is epidemic, and the Internet is only making it worse.

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