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Brand Identity

How Social Media Recruitment Can Strengthen Your Company Brand

Sajjad Masud | Posted 06.05.2013 | Business
Sajjad Masud

When it comes to next-gen recruitment methods, social media's importance cannot be understated as it continues to take an increasingly mainstream role in recruitment strategies adopted by best-in-class companies.

The Age of Branding

Michael Drew | Posted 05.15.2013 | Business
Michael Drew

In this day and age, you need to be branded. You need to be known as the go-to person for serving the need of the market in your field.

Tips From The Rock n' Roll CEO No. 8: Go Ahead and Be Cool, But Be Smart, Too

Jared Gutstadt | Posted 11.19.2012 | Business
Jared Gutstadt

A strong brand identity is up to you. Want to be 'cool'? It's in your hands. Think about what you want to message to potential customers. Form a plan. Write it down. IMPLEMENT that plan. And don't be afraid to modify the plan as you go along.

Six Reasons Every Brand Should Blog

Paula Berg | Posted 09.10.2011 | Denver
Paula Berg

Despite the evidence in favor of blogging, many brands are reluctant to blog. While blogs can be a lot of work, they provide a foundation for information on the web and an owned platform for your social business.

Is AOL The New Medici?

Posted 05.30.2011 | Arts

Is AOL the new Medici? AOL Artists, a division of AOL has been commissioning artists to create works as a part of their brand identity. In an unusua...

Duane Reade Rebrands. New Yorkers Rejoice.

Val Brown | Posted 05.25.2011 | New York
Val Brown

Personalized service at the pharmacy is one area where they can really differentiate.

Disrespecting the Bing

Eric Dezenhall | Posted 05.25.2011 | Business
Eric Dezenhall

Pepsi annexed graphic elements of the Obama campaign's logo. Mario Lavandeira lifted the name of an exhibitionist heiress, gave it a Latino twist, and emerged with staggering success. The appropriation of brands is epidemic, and the Internet is only making it worse.