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Brand Identity

Duane Reade Rebrands. New Yorkers Rejoice.

Val Brown | Posted 08.22.2009 | New York

Read More: Cvs, Walgreens, Brand Identity, Pharmacist, Advertising, Brand, Drugstore, Duane Reade, Marketing Consultant, Logo, Branding, Marketing, Upper West Side, Pharmacy, Rebrand, New York News
Val Brown

Personalized service at the pharmacy is one area where they can really differentiate.

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Disrespecting the Bing

Eric Dezenhall | Posted 06.29.2009 | Business

Read More: Branding, Microsoft, Bing, Stanley Bing, Obama Logo, Brand Appropriation, Search Engines, Brand Identity, Perez Hilton, New Search Engine, Pepsi, Microsoft Bing, Business News
Eric Dezenhall

Pepsi annexed graphic elements of the Obama campaign's logo. Mario Lavandeira lifted the name of an exhibitionist heiress, gave it a Latino twist, and emerged with staggering success. The appropriation of brands is epidemic, and the Internet is only making it worse.

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