Read More: Business News, Todd Lapidus, Marketing, Linguistics, Brand Leadership, Business Practices, Customer Experience, Customer Service, United Airlines, Business News
Little has been explored or published about what happens to service providers who are asked to segregate their attention and efforts based upon a hierarchy of customer importance. How does your company address this issue?
You should be alarmed by what is being said and by what passes as customer service. The ability to speak in a way that matters and inspires is at the core of brand leadership.