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Brand Loyalty

The Secret To Starbucks' Success

The Huffington Post | Rachel Tepper | Posted 03.07.2013 | Business
Read More: Starbucks Branding, Video, Coffee Snobs, Starbucks Brand Loyalty, Starbucks, Independent Coffee Shops, Starbucks Coffee, Artisanal Coffee, Starbucks Brand, Brand Loyalty, Business News

Despite the rise of the artisanal coffee movement, Starbucks remains on top of its game. Intense brand loyalty may be helping to stave off competitors...

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NCAA: Who Are You?

Gregg S. Lipman | Posted 05.01.2013 | Sports
Read More: Sports Fans, Rutgers Scarlet Knights, Downton Abbey, Ncaa, Pac 12, Rutgers, March Madness, College, Big Ten, Branding, Jay-Z, Idenity, Big East Tournament, Brand Loyalty, Conferences, Mid-American Conference (MAC), Sports News
Gregg S. Lipman

There's clearly a lot of room to improve upon the mess that's been created over the years with the various realignments. I would strongly urge the NCAA to start thinking about how these haphazard groupings of schools will affect their brands -- and its own organization -- in the long run.

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Is the NCAA Losing Its Identity?

Gregg S. Lipman | Posted 04.15.2013 | College
Read More: Identity Crisis, Money, Rutgers Scarlet Knights, Ncaa, Notre Dame Fighting Irish, Big East, Msg, March Madness, Sports, Naming, Princeton, Eastern Conference, Big Ten, Branding, Brand Loyalty, Marketing, Rutgers University, Jay-Z, Big East Tournament, Conference Realignment, College News
Gregg S. Lipman

I would strongly urge the NCAA to take back some branding equity building control and start thinking about how these haphazard groupings of schools will affect their brands -- and its own organization -- in the long run.

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'Generation M': The Emergence of "See and Hear" Brand Engagement

Brett King | Posted 12.10.2012 | Technology
Read More: Haul Videos, Shopping, Advocacy, Youtube, Brand Loyalty, Branding, Marketing, Retail, Branches, Maslows Hierarchy, Makeup, Facebook, Advice, Technology News
Brett King

In the banking space, I'm often confronted with passionate arguments for why face-to-face interactions, the availability of advice and the psychological comfort of brick-and-mortar spaces still matter.

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How Facebook, Twitter Make You Spend More: Study

Loren Berlin | Posted 05.03.2012 | Home
Read More: American Express, Customer Loyalty, Morton's Steakhouse, Social Media, Twitter, Brand Loyalty, Customer Service, Home News

Are you a social media fiend? More inclined to tweet or post to Facebook than pick up the phone or shoot off an email? If so, you may also be a bit of...

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The Next Generation of Consumers: Building Brand Loyalty for Small and Medium Businesses

Ed Abrams | Posted 03.27.2012 | Technology
Read More: Consumer Loyalty, Social Media, Social Channels, Smarter Ideas, Ibm, Brand Loyalty, Medium Businesses, Small Businesses, Bblog-ibm14, Smarter Commerce, Social Business, Ibm Social Business, Ibm-Midmarket, Technology News
Ed Abrams

In this era of short attention spans and exposure to myriad opinions from new social media sources, brand loyalty has become harder to sustain.

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Consumers shun bank marketing in favor of researching online

Brett King | Posted 05.25.2011 | Business
Read More: Google Finance, Finance, Research, Usability, Online, Banking, Brand Loyalty, Marketing, Choice Set, Customer Experience, Products, Business News
Brett King

At their annual ThinkBanking event last Thursday (Sept 9th) in Sydney, the Google Financial Services Team released their latest behavioral research su...

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Mobile Coupons Are Failing to Catch On: Why?

Chris Brassington | Posted 05.25.2011 | Technology
Read More: Coupons, Mobile Marketing, Brand Loyalty, M-Commerce, Mobile Phones, Mobile Commerce, Technology News
Chris Brassington

In Japan and Korea, mobile coupons are already integrated into their shopping culture. However in the UK, Europe and America, mobile couponing has yet to take off.

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The Science Behind Feeling Good While Social Networking

April Rudin | Posted 11.17.2011 | Healthy Living
Read More: Branding, Social Media, Oxytocin, Social Networks, Brand Loyalty, Social Networking, Social Networking Sites, Healthy Living News
April Rudin

Neuro-economist Paul J. Zak has discovered, and scientifically proven for the first time, that social networking triggers the release of the feel-good hormone, Oxytocin.

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News for Twits

Robert J. Elisberg | Posted 05.25.2011 | Media
Read More: Twitter, TV Viewership, Brand Loyalty, Social Networking, Rick Sanchez, Cnn, Tweets, Media News
Robert J. Elisberg

Twitter, Facebook and MySpace all have their place. But it isn't In the middle of a newscast.

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