Brand Loyalty

How Facebook, Twitter Make You Spend More: Study

Loren Berlin | Posted 05.03.2012

Read More: American Express, Customer Loyalty, Morton's Steakhouse, Social Media, Twitter, Brand Loyalty, Customer Service, Money News

Are you a social media fiend? More inclined to tweet or post to Facebook than pick up the phone or shoot off an email? If so, you may also be a bit of...

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The Next Generation of Consumers: Building Brand Loyalty for Small and Medium Businesses

Ed Abrams | Posted 03.27.2012

Read More: Consumer Loyalty, Social Media, Social Channels, Smarter Ideas, Ibm, Brand Loyalty, Medium Businesses, Small Businesses, Bblog-ibm14, Smarter Commerce, Social Business, Ibm Social Business, Ibm-Midmarket, Technology News
Ed Abrams

In this era of short attention spans and exposure to myriad opinions from new social media sources, brand loyalty has become harder to sustain.

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Consumers shun bank marketing in favor of researching online

Brett King | Posted 05.25.2011

Read More: Google Finance, Finance, Research, Usability, Online, Banking, Brand Loyalty, Marketing, Choice Set, Customer Experience, Products, Business News
Brett King

At their annual ThinkBanking event last Thursday (Sept 9th) in Sydney, the Google Financial Services Team released their latest behavioral research su...

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Mobile Coupons Are Failing to Catch On: Why?

Chris Brassington | Posted 05.25.2011

Read More: Coupons, Mobile Marketing, Brand Loyalty, M-Commerce, Mobile Phones, Mobile Commerce, Technology News
Chris Brassington

In Japan and Korea, mobile coupons are already integrated into their shopping culture. However in the UK, Europe and America, mobile couponing has yet to take off.

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The Science Behind Feeling Good While Social Networking

April Rudin | Posted 11.17.2011

Read More: Branding, Social Media, Oxytocin, Social Networks, Brand Loyalty, Social Networking, Social Networking Sites, Healthy Living News
April Rudin

Neuro-economist Paul J. Zak has discovered, and scientifically proven for the first time, that social networking triggers the release of the feel-good hormone, Oxytocin.

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News for Twits

Robert J. Elisberg | Posted 05.25.2011

Read More: Twitter, TV Viewership, Brand Loyalty, Social Networking, Rick Sanchez, Cnn, Tweets, Media News
Robert J. Elisberg

Twitter, Facebook and MySpace all have their place. But it isn't In the middle of a newscast.

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