Despite the rise of the artisanal coffee movement, Starbucks remains on top of its game. Intense brand loyalty may be helping to stave off competitors...
There's clearly a lot of room to improve upon the mess that's been created over the years with the various realignments. I would strongly urge the NCAA to start thinking about how these haphazard groupings of schools will affect their brands -- and its own organization -- in the long run.
I would strongly urge the NCAA to take back some branding equity building control and start thinking about how these haphazard groupings of schools will affect their brands -- and its own organization -- in the long run.
In the banking space, I'm often confronted with passionate arguments for why face-to-face interactions, the availability of advice and the psychological comfort of brick-and-mortar spaces still matter.
Are you a social media fiend? More inclined to tweet or post to Facebook than pick up the phone or shoot off an email? If so, you may also be a bit of...
At their annual ThinkBanking event last Thursday (Sept 9th) in Sydney, the Google Financial Services Team released their latest behavioral research su...
In Japan and Korea, mobile coupons are already integrated into their shopping culture. However in the UK, Europe and America, mobile couponing has yet to take off.
Neuro-economist Paul J. Zak has discovered, and scientifically proven for the first time, that social networking triggers the release of the feel-good hormone, Oxytocin.