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Brand Management

Can Strong Brand Management Practices Hinder Career Opportunities?

Jenny Darroch | Posted 11.14.2009 | Business

Read More: General Electric, Coca-Cola, Marketing Strategy, Hewlett-Packard, Brand Management, Career Management, Mental Models, Ibm, Business News
Jenny Darroch

While strong brands need to stay relevant, strong brands do not constantly change what they stand for.

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Brand Management in China: Three Golden Rules

Tom Doctoroff | Posted 11.11.2009 | World

Read More: Simplicity in Advertising, Chinese Consumer, Status, Colgate, Face, Haagen-Daaz, Debeers, Price Premium, Haier, China, Chinese Brands, Confucianism, Sony, Bmw, Nike, Chinese Culture, Pizza Hut, Brand Management, Nestle, Starbucks, Brands in China, Rules of Marketing, P&G, Handycam, Tcl, Changhong, World News
Tom Doctoroff

The Chinese worldview, not to mention its brandscape, is profoundly different from Western markets. Here are a few "golden rules" marketers must know before landing in the mainland.

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