Stepping into the offices of Brand Synergy Group in the heart of Union Square in NYC feels a lot like arriving at a Zen garden of uber-cool and fam...
Sarah O'Leary | Posted 05.25.2011
There are some indisputable facts in our glorious world. Men can't give birth. You can't cheat death. And you can't educate your way to creativity.
James Kotecki | Posted 05.25.2011
Social media is like the world's largest cocktail party. Everyone's there, and everyone else is going to be there soon. There are a million billion conversations happening all at once.
The Huffington Post/AOL Small Business | Geoff Williams | Posted 08.09.2011
The Gap has found itself in a little marketing hot water, after replacing its longtime logo with a new one that Ad Age described as "something a child...
Jenny Darroch | Posted 05.25.2011
Singapore Airlines decided to remain focused on its brand position on the basis that the recession, and its effects on corporate travel, was cyclical. It takes a bold company to do what Singapore Airlines did.
Jenny Darroch | Posted 05.25.2011
I think we could find a reshuffle among brand leaders in the next 12-24 months with some historically strong brands finding that they are no longer relevant to the market.
Alan W. Silberberg | Posted 05.25.2011
Trolling is a growing problem online and especially in social media spaces. It clogs up our email boxes, confuses the follower/following counts and throws monkey wrenches into people actively building engaged online communities. I have created my own types based on behavior I have seen.
Jenny Darroch | Posted 05.25.2011
The expectations placed on Obama were colossal. When there is a gap between expectations and delivery, people are dissatisfied.
Keith Ferrazzi | Posted 05.25.2011
Be generous first. Think about what's in it for your readers.
Tom Doctoroff | Posted 05.25.2011
The Chinese worldview, not to mention its brandscape, is profoundly different from Western markets. Here are a few "golden rules" marketers must know before landing in the mainland.
Jenny Darroch | Posted 05.25.2011
While strong brands need to stay relevant, strong brands do not constantly change what they stand for.
E. Nina Rothe | Posted 02.05.2012