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Brand Marketing

Brand Is Out, You Are In -- Who Are You?

Susan Kerr | Posted 09.03.2014 | Business
Susan Kerr

So I get it. We don't like the word brand. It sounds like we are selling ourselves. No one likes that. Nope. We don't like it.

13 Tips for Running Powerful Webinars

Danny Wong | Posted 08.19.2014 | Business
Danny Wong

Speaking in front of a crowd makes even the best of us shake at the knees. For many businesses though, webinars consistently prove to be an effective marketing and customer relationship tool.

The Evolution of Celebrity Endorsements

Marni Salup | Posted 02.21.2014 | Business
Marni Salup

=As Q1 of 2014 comes to a close, we are seeing a major shift in the way brands are marketing themselves across online and offline platforms. The move ...

Formulating a Content Strategy

Brandon Suyeoka | Posted 04.21.2014 | Hawaii
Brandon Suyeoka

Many brands make the mistake of not thinking their strategy through or having none at all. This normally results in underwhelming an audience with content built on one-way conversations.

3 Cost-Effective Ways Brands Can Achieve Marketing Success With the Young Urban Population

Shawn Prez | Posted 03.16.2014 | Business
Shawn Prez

An audience wants to feel included as part of your brand experience -- not like a second thought that is less important than another demographic. By not fully targeting the urban youth community, marketers may be ignoring an incredibly viable market.

The Golden Globes, as Tweeted

Jim Joseph | Posted 03.15.2014 | Entertainment
Jim Joseph

The Golden Globes kicked off our 2014 pop culture season, so I kicked off my marketing Twitter party season as well. During the awards show, we all jump onto Twitter and comment about the brand marketing, and a whole bunch of other stuff along the way.

Brands With Benefits

Michael Ramah | Posted 03.12.2014 | Business
Michael Ramah

No matter how tempting it may seem, today's brands should ease up on their singular goal of a long-term, monogamous relationship with consumers. No matter how much they like it, they ain't gonna put a ring on it.

7 Native Content Campaigns That Rocked 2013

Tessa Gould | Posted 03.02.2014 | Business
Tessa Gould

The banter around native advertising, and more specifically native content publishing, reached fever pitch this year. Every man and his dog had a view on how it should be defined, measured, labeled, scaled and priced. And while the the jury may still be out on a number of these issues, one thing we do know here at HuffPost Partner Studio is bloody good native content when we see it.

3 Steps to a Born Again Brand

Jonah Sachs | Posted 02.05.2014 | Business
Jonah Sachs

While I don't mean that we all literally should start talking about Jesus, brands can learn a lot from people who have found meaning and deeper relevance in time of crisis.

Barilla Is Making a Huge Mistake Like Other Brands Do

Tom J. Hidvegi | Posted 11.27.2013 | Business
Tom J. Hidvegi

Brands shall not think straight when it comes to building brand dialogue platforms and come out of their marketing closets.

The Ethics of Social Media Marketing

Mateo Gutierrez | Posted 02.02.2013 | Technology
Mateo Gutierrez

I believe that brand marketing within social media is a positive step forward for the end consumer, but I also contend that there is a tremendous amount of progress yet to be made to fulfill on this positive vision.

Viva La Evolución!

Jacqueline Hernández | Posted 12.02.2012 | Media
Jacqueline Hernández

As leaders, marketers and creatives we need to recognize that these are exciting times, and ours to redefine the meaning and power of advertising.

5 Reasons Why You Should Start Crafting a Video Marketing Strategy

Michael Litt | Posted 10.29.2012 | Business
Michael Litt

What does video mean to my business? Will my customers actually watch my video? What will this cost me? Answering these questions should not leave you pulling your hair out; rather, it should push you to start developing that strategy.

Lizard Brain: The Keys to Brand Success

Sudio Sudarsan | Posted 10.07.2012 | Business
Sudio Sudarsan

We have only just scratched the surface of our potential -- like icebergs at least 98 percent of our emotional and intellectual awareness occurs 'under the surface' in the murky depths of the subconscious mind.

James Bond Brand Shaken Up: Swigging Heineken in New Movie Skyfall

Susan Harrow | Posted 06.10.2012 | Entertainment
Susan Harrow

Famed for his signature beverage of a vodka martini "shaken, not stirred," Bond has caved to down the brew for a purported 45 million dollar marketing deal from Heineken.

Dynamic Personality and Differentiating the Brand: A Social Media and Event Marketing Case Study

Stephanie Keller | Posted 11.08.2011 | Entertainment
Stephanie Keller

Where most events handle their audience with kid gloves, Fun Fun Fun Fest banks on a more casual, bantering, personal vibe by way of original creative content and a stream of consciousness voice that sounds much more like a human than a marketing strategy.

Sadly, There's No MBA for Imagination

Sarah O'Leary | Posted 05.25.2011 | Business
Sarah O'Leary

There are some indisputable facts in our glorious world. Men can't give birth. You can't cheat death. And you can't educate your way to creativity.

USO & Tostitos Offer Up a Fiesta of Good Will for Those Far From Home

Joe Favorito | Posted 05.25.2011 | Sports
Joe Favorito

A handful of brands seem to be coming up with a viable solution to use the college platform, the bowl platform, and the good will of the holiday season to create an effective win for all involved.

Crowdsourcing: A Legitimate Marketing Resource

Sarah O'Leary | Posted 05.25.2011 | Media
Sarah O'Leary

Realizing that fans' creative energy can increase awareness and sales, marketers are giving more control of brands to consumers with campaigns like Mountain Dew's Dewmocracy and Doritos "Crash the Super Bowl" contest.

Vitamin Water Looks to Spread a Little Brand Madness of Its Own...

Joe Favorito | Posted 05.25.2011 | New York
Joe Favorito

The folks at Vitamin Water have always championed the idea of the look-away pass as a way to find ways to build brand value. Figure out what the comp...

Jason Linkins

Urban Dictionary Presents New Challenge For Brand Marketers

HuffingtonPost.com | Jason Linkins | Posted 05.25.2011 | Media

Branding! It used to be so much simpler. Times were that you could call your product "Verizon" or "Comcast" and while your name might be associated wi...

English Speaking Hispanics Lead in Mobile Internet Growth...

Chris Brassington | Posted 05.25.2011 | Business
Chris Brassington

"Latinos love their cell phones. The passionate nature of the culture fits perfectly with our first-rate sports programming and their desire to stay connected."