Sinead O'Connor is worried about Miley. So is Elton John. So are the bearded guys of Duck Dynasty. But I'm not. Because I know that Miley is a strategic genius and that brands actually have quite a bit to learn from her.
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Mark Pollard is very careful not to let semantics get in the way. And argues you shouldn't either. At Big Spaceship, no one has "Creative" in their title -- being creative is the cost of entry.
In this day and age, you need to be branded. You need to be known as the go-to person for serving the need of the market in your field.
They're how I make my living.
But more and more, I believe the strong brands of the future will need to strip away words and rely on visual c...
Just as protecting one's good brand name requires attention, companies need to also be aware of how their name is being used -- and recognize when it may be time to get a little friendlier.
To compete in the post-recession world, marketers of big-brands will need to focus on excellent execution of brand strategy and stay focused on innovation in order to stay ahead of private labels.
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