Brand Strategy

How to Build a Brand Without...

Marc Stoiber | Posted 06.18.2011

Read More: Copywriting, Brand Strategy, Sustainability, Social Media, The Idea Writers, Advertising, Teressa Iezzi, Media News
Marc Stoiber

Words. They're how I make my living. But more and more, I believe the strong brands of the future will need to strip away words and rely on visual c...

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Brands Just Want to Be Friends

Marc Hershon | Posted 05.25.2011

Read More: Lexicon Branding, Naming, Coca-Cola, Pepsi, Branding, Brand Strategy, Kodak, Ups, David Placek, Energizer, Marc Hershon, Fexex, Eveready, Business News
Marc Hershon

Just as protecting one's good brand name requires attention, companies need to also be aware of how their name is being used -- and recognize when it may be time to get a little friendlier.

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Big Brands vs. Private Labels and the Recession

Jenny Darroch | Posted 05.25.2011

Read More: Colgate-Palmolive, Costco, Store Brands, Brand Strategy, Consumers, Innovation, Kellogg's, Marketing Strategies, Private Labels, Procter & Gamble, Recession, Business News
Jenny Darroch

To compete in the post-recession world, marketers of big-brands will need to focus on excellent execution of brand strategy and stay focused on innovation in order to stay ahead of private labels.

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