Branded Content

A Re-Think on Branded Content

Joe Frydl | Posted 12.05.2011

Read More: Advertising Week 2011, Advertising Week, Advertising, Advertisingweek, Brand Advertising, Branded Content, Brands, Media News
Joe Frydl

Instead of thinking about how to integrate brands into content, marketers need to be more disciplined about how to integrate the right kind of content into the brand's marketing mix to accomplish a specific objective.

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Art and Science Collide at IBM's THINK Exhibit

Max Lugavere | Posted 11.26.2011

Read More: New York, Ibm, New York City, Lincoln Center, Nyc Events, Biotech, Technology, Awesome, The Future, Branded Content, Advertising, Marketing, Branded Entertainment, Max Lugavere, Emma Watson, Smarter Ideas, Technology News
Max Lugavere

As if the development and implications of Watson weren't enough to win our affections for IBM, their new THINK exhibit at Lincoln Center may do the trick.

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