Branded Entertainment

AOL Finds Growing Business Around Branded Video Programs

Andy Plesser | Posted 11.27.2011

Read More: Branded Entertainment, Beet.TV, Original Web Programming, AOL Video, Karen Cahn, Technology News
Andy Plesser

AOL Video has found a growing business around original Web programming, meaning shows which are sponsored by a specific brand, says Karen Cahn, VP for Branded Partnerships.

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Art and Science Collide at IBM's THINK Exhibit

Max Lugavere | Posted 11.26.2011

Read More: New York, Ibm, New York City, Lincoln Center, Nyc Events, Biotech, Technology, Awesome, The Future, Branded Content, Advertising, Marketing, Branded Entertainment, Max Lugavere, Emma Watson, Smarter Ideas, Technology News
Max Lugavere

As if the development and implications of Watson weren't enough to win our affections for IBM, their new THINK exhibit at Lincoln Center may do the trick.

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Synonymous With Entertainment: Branded Content and Why it Works

Mia R. Benenate | Posted 10.24.2011

Read More: Tiesto, Television, Branded Entertainment, Proctor & Gamble, Term of Art, Soap Operas, Gas Station Tv, Advertising, The LeBrons, Resonance Interactive, Bmw, Documentary, Believe Entertainment Group, Commercialism, Media, Film, Levi Strauss, Business News
Mia R. Benenate

"Branding" entertainment allows a company to target its audience and give a specific message, often imbedded within the programming in original and interesting ways.

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