AOL Video has found a growing business around original Web programming, meaning shows which are sponsored by a specific brand, says Karen Cahn, VP for Branded Partnerships.
As if the development and implications of Watson weren't enough to win our affections for IBM, their new THINK exhibit at Lincoln Center may do the trick.
"Branding" entertainment allows a company to target its audience and give a specific message, often imbedded within the programming in original and interesting ways.