AOL Video has found a growing business around original Web programming, meaning shows which are sponsored by a specific brand, says Karen Cahn, VP for Branded Partnerships.
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As if the development and implications of Watson weren't enough to win our affections for IBM, their new THINK exhibit at Lincoln Center may do the trick.
"Branding" entertainment allows a company to target its audience and give a specific message, often imbedded within the programming in original and interesting ways.
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