It was 2007 and after years of working at the studios in Hollywood and consulting on various digital projects, I finally had the guts to leave a cushy full-time corporate brand marketing job to launch my video production company.
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AOL Video has found a growing business around original Web programming, meaning shows which are sponsored by a specific brand, says Karen Cahn, VP for Branded Partnerships.
As if the development and implications of Watson weren't enough to win our affections for IBM, their new THINK exhibit at Lincoln Center may do the trick.
"Branding" entertainment allows a company to target its audience and give a specific message, often imbedded within the programming in original and interesting ways.
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