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Branded Entertainment

Why I Launched a Video Production Company -- And You Should Too

Bryan Elliott | Posted 04.01.2014 | Small Business
Bryan Elliott

It was 2007 and after years of working at the studios in Hollywood and consulting on various digital projects, I finally had the guts to leave a cushy full-time corporate brand marketing job to launch my video production company.

AOL Finds Growing Business Around Branded Video Programs

Andy Plesser | Posted 06.03.2013 | Technology
Andy Plesser

AOL Video has found a growing business around original Web programming, meaning shows which are sponsored by a specific brand, says Karen Cahn, VP for Branded Partnerships.

Art and Science Collide at IBM's THINK Exhibit

Max Lugavere | Posted 11.26.2011 | Technology
Max Lugavere

As if the development and implications of Watson weren't enough to win our affections for IBM, their new THINK exhibit at Lincoln Center may do the trick.

Synonymous With Entertainment: Branded Content and Why it Works

Mia R. Benenate | Posted 10.24.2011 | Business
Mia R. Benenate

"Branding" entertainment allows a company to target its audience and give a specific message, often imbedded within the programming in original and interesting ways.