Your Facebook 'Like' is worth $174.17. That's the average value social media specialists Syncapse places on each fan of a brand's Facebook page. If you think that's surprising, you're not alone. If you're overjoyed, don't mentally cash a dividend check just yet: That payout doesn't come for free.
Remember how Sheryl Sandberg's Lean In intro grabbed you from the first page with her story about being pregnant during her time at Google? Porter Gale does an equally impressive job at drawing you in.
Most brand relaunches fail under the best of circumstances, and this one is especially challenging. The fact is the MySpace brand, if it is known at all, has become something of a joke among a good of the young people they seek to attract.
There's an opportunity for you, challenger brand, to take advantage of the backlash against soda and create a little niche for yourself. Innovate around where the audience is, from Gen Y- and Z-ers to helicopter parents who couldn't imagine anything as toxic as soda touching their children's lips.
Becoming a successful entrepreneur isn't easy. In fact, it takes 110 percent of hard work and effort. So, how does one person successfully take advantage of an opportunity, while another, equally experienced person does not
Whether you own a restaurant or any business, it's vital to make sure your team members are supporting rather than subverting your brand. You have many daily tasks to attend to, but your biggest role is to serve as brand steward.
Most ventures fail. Most entrepreneurs make a lot less money than if they worked for someone else. The road to success is often long and lonely -- brutal hours; massive amounts of stress; and a huge amount of personal sacrifice. So, why would you want to become an entrepreneur?
Even his biggest fans would admit that the principal reason underlying David Beckham's career success is his exceptional ability to self-brand, to stand out from the crowd and permanently capture people's attention. So, what is the recipe for the Beckham Effect? There are three key ingredients.
Millennials are telling their secrets, they just aren't telling them to you. Sure, you think you know everything about this generation that lives life one tweet at a time, but the truth is Millennials are much more private than you think.
Hoover is classic example of a brand who's success ultimately lead to its demise, as so many of us now say we're "hoovering" when we're using a Dyson. Google is a dangerously long way down this slippery slope.
Last month, the United Nations marked 1000 days until the 2015 deadline of the "Millennium Development Goals," a program started in 2000 with the goal of eliminating the worst impacts of human poverty within 15 years.
We need to make sure our people are ready for any changes, including the most unexpected, even unprecedented challenges, which have become the norm in a rapidly changing global marketplace and society.
While brands and marketers are (rightly) concerned with ensuring their apps are downloaded, it really is only the start of the battle. More attention needs to be placed on the question, "has my brand created an immersive, compelling experience that adds real value for my customers?"
The issue with the current Republican Party is not a superficial messaging problem, nor is it about a particular policy position such as immigration or gay marriage. It's about the larger product itself. The concept of the party is murky and the murky messaging follows.
Whether speaking to an Acceleration Group client or a group of MBAs in one of his e-Business strategy courses, Alejandro Crawford emphasizes two main points about marketing strategies today: What is the same and what is different.
Behind every "overnight success" is a story of a person or a team toiling away for years, with very few people except themselves and perhaps a few friends and partners supporting them. Consider the following two stories.
In the 21st century, we could all use the kind of media training provided for college football stars and NFL Draft hopefuls. Quick -- describe yourself in pithy, media-friendly sound bytes that will translate into lucrative business deals. Yeah, I couldn't do it either.