TV Host and business guru Donny Deutsch discusses how individuals brand themselves in the digital age....
Christian Moritz | Posted 02.01.2012 | Sports
If NFL rules continue to reduce the number and ferocity of hits the equity of the football brand will decrease. This will open the door for other sports with bravado, warrior and hero identities to grow.
The Huffington Post | Posted 01.31.2012 | Small Business
Branding guru Jim Stengel discusses why Super Bowl advertising is vital for companies looking to establish their brand....
Christian Moritz | Posted 01.12.2012 | Business
Successful candidates have a singular, clear, memorable position. Whether it's Reagan's quotes on the size of the government or Clinton's "It's the economy, stupid." Anybody remember what single-term President George H. W. Bush stood for?
Maya Grinberg | Posted 12.20.2011 | Business
Here's what you can do in the meantime to continue developing your follower audience on Twitter.
Andrea Sittig-Rolf | Posted 12.14.2011 | Business
With this opportunity comes many gift-giving-etiquette questions and like most business opportunities, you can easily look foolish if you're not aware of the strategy involved.
Alan Siegel | Posted 02.08.2012 | Politics
The problem with Norquist's brand definition is that it portrays the Republican Party as a "brand" that is strangled with the inability to compromise and effectively address the critical issues facing the country.
Donna Flagg | Posted 02.08.2012 | Business
There is a critical relationship between management, marketing and training, which is key to creating cohesion across the front end of a business, and which then in turn determines the strength of the force behind sales.
E. Nina Rothe | Posted 02.05.2012 | Celebrity
Stepping into the offices of Brand Synergy Group in the heart of Union Square in NYC feels a lot like arriving at a Zen garden of uber-cool and fam...
Karen Leland | Posted 02.01.2012 | Small Business
I still find that many small business owners are confused about the part eBooks play in their overall marketing plan. Here are the four most common questions I get asked about using eBooks to build a small business's brand.
The Huffington Post | Alicia Ciccone | Posted 11.30.2011 | Small Business
Ad Age recently released its annual list of America's Hottest Brands. And though corporate names like Sharpie, Dove and Chevrolet top the list, severa...
Dan Schawbel | Posted 01.09.2012 | Small Business
One of the biggest challenges small businesses face is getting attention, in part because small businesses have no brand to leverage. Here are five ways to stand out from the crowd, get the attention you deserve, and build a follower base you're proud of.
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Joanna Lin
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Posted 01.09.2012
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Education
This article comes to us courtesy of California Watch. For schools facing shrinking budgets, a branded scoreboard on the football field or advertis...
Elise Lelon | Posted 01.09.2012 | Business
Leaders who describe themselves as "authentic" are like sentences that start with, "To be honest." Whenever big cheeses proclaim "authentic leadership" as their effective guiding principle, chances are they're not so authentic, and they may not be effective or principled either.
Matt Spangler | Posted 01.02.2012 | Technology
The next great American novel -- is that what brands are now hunting? What's your dream? What's your story? Because that's what you're selling. That's the future of the web.
Irene Tanner | Posted 01.01.2012 | Style
Having spent a lifetime studying mans' true spiritual nature, I would be the last to insist that what emanates from the heart takes second place to physical appearance. Or vice-versa.
David Yarnold | Posted 12.25.2011 | Green
As far as brands go, birds are stunningly enduring. Sure, the new iPhone 4S is cool, but it'll be will it still be as awesome in five years? The Bald Eagle certainly will.
Chris Weigant | Posted 12.14.2011 | Politics
The Occupy Wall Street protest continues. So far, its staying power has surprised and enthused a large swath of America, and surprised and bemused mu...
Soren Petersen | Posted 12.14.2011 | Business
Co-written with Peter Phillips Apple, Nike, Virgin, BMW, Herman Miller and John Deere -- all these successful firms leverage design at the CEO level ...
Sarah O'Leary | Posted 12.11.2011 | Business
You must meet the wants, needs, and/or desires of your shopper and her consumers if you want to cultivate loyalty.
George Mocharko | Posted 12.09.2011 | Books
Through status updates, instant messages, and "tweets," we have all had to adopted new ways of getting the word out as briefly and as memorable as possible.
San Francisco Chronicle | Posted 12.03.2011 | Fifty
Lisa Orrell, The Promote U Guru, an award-winning Branding and Marketing Expert, Certified Success Coach, Speaker and Author, has just released her th...
Brad McLane | Posted 12.02.2011 | Business
We live in a world where, as consumers, we wield more control over the messages we receive. The brand is not just "beamed" from headquarters, but is controlled by the consumer and how she or he adds to or reacts to it.
David A. Aaker | Posted 11.30.2011 | Business
The key to real entrepreneurial success is to break the mold. Create offerings so innovative that they introduce "must haves" in the marketplace and define new categories or subcategories.
Paul Hunting | Posted 11.26.2011 | Business
A 'brand image' is a 'corporate self-image' created by the organization to communicate qualities deemed desirable, attractive and valuable. Psychologically, this is a direct parallel of how we, as individuals, create a 'personal self-image.'
The Huffington Post | Posted 02.07.2012 | Small Business