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How Cultural Marketing Is Different From Consumer Insights

Jure Klepic | Posted 09.16.2014 | Business
Jure Klepic

Modern marketing efforts are mostly based on the analysis of consumer psychology and behavior. This kind of analysis has proven very effective in reac...

A Lesson in Crisis Communications, Courtesy of DiGiorno

Katrina Sands | Posted 09.10.2014 | Business
Katrina Sands

It's a PR and moral nightmare, and the deepest fear of most handlers of a brand's social media presence. It's also one of the most easily avoided, and most difficult to fix: the ever-present Twitter Blunder.

The Luxury of Inconvenience: Consumerism in the Age of "Time is Money"

Chloe Sharfin | Posted 09.09.2014 | Business
Chloe Sharfin

We're indulging in the luxury of inconvenience -- saving time on the tasks we care less about and spending added time on what fulfills us and ultimately makes us happier -- and that's impacting our consumption habits as well.

Green Is Not Enough: How to Make an Earth Friendly Brand Stand Out

Dr. Alexander Haldemann | Posted 09.09.2014 | Business
Dr. Alexander Haldemann

Deceptive "green washing" claims aside, this is a business trend that is unequivocally good: it's good for the environment, it's good for the consumer, and there is a growing consensus that it's good for business.

Hollywood Branding Secrets That Entrepreneurs Can Use Too

Brian Horn | Posted 09.10.2014 | Business
Brian Horn

In the fast-paced, unsure world today, consumers are also looking for stability, integrity, intelligence, and creativity. Understand what need your product or service meets, and build your brand around that.

The Gap's Strange New Ad Campaign

Tom Silva | Posted 09.09.2014 | Media
Tom Silva

Ad agencies are notable for their skewered logic but the new Gap campaign is particularly fascinating because of the way it attempts to build a semiotic grid about authenticity and self-knowledge out of images and tag lines that actively contradict that.

Ensure Your Bridal Look Matches the Season and Your Wedding Brand

Kristen Ley | Posted 09.03.2014 | Weddings
Kristen Ley

In a recent blog post for Perfect Wedding Guide, I shared a few summer wedding fashion fails, as well as how to fix them. Making the top of the list (can you tell it's my pet peeve?) was this fail: your dress doesn't match the season.

Standout by 'Liking' Them Before They 'Like' You -- It's Basic #RonR!

Ted Rubin | Posted 09.03.2014 | Business
Ted Rubin

I am confused. Every day brands and marketers are spending millions trying to get you to use, keep using, and share that you love their brands.

Six Strategic Tips for Social Media Success

Carol Han | Posted 09.03.2014 | Technology
Carol Han

Though social media presence and strategy is critical in areas such as the fashion and food industries, it is important for almost all companies and products to create, maintain, nurture and grow their visibility online.

6 Ways to Refresh Your Brand Without Starting From Scratch

Jose Vasquez | Posted 09.11.2014 | Small Business
Jose Vasquez

Your brand will get stale and need an update after a while, but it's not always a good idea to rebuild from the ground up.

What Brand Is Your School?

Alan Singer | Posted 08.29.2014 | Education
Alan Singer

Students, as you return to school this September, remember that the most important brand in your wardrobe is the brand of your school. Welcome back!

The 10 Best Marketing Tweets I've Ever Seen

Melanie Curtin | Posted 08.27.2014 | Business
Melanie Curtin

While a brand used to have to spend zillions of dollars to get its ad on TV or its logo on a billboard, now social media like Twitter make it possible to reach millions of people quickly, without spending millions of dollars.

How to Connect With the Hearts of Your Blog's Audience

Britt Michaelian | Posted 08.27.2014 | Small Business
Britt Michaelian

In this interview with Ira Haberman, Director of Marketing for Atomic Reach, find out some very big mistakes you might be making, how to write so your audience will feel it in their hearts and why SEO doesn't work like it used to.

Healthy Brands Answer These Five Tough Questions

Scott MacFarland | Posted 08.26.2014 | Business
Scott MacFarland

These are not the only questions you need to ask your marketing team. However, they are a great place to start if you are questioning your brand identity. Start here and you will be well on your way to discovering the elusive answer to, is my company a healthy brand?

Lay Down Your Crown: How to Find Humility in Leadership

Sari Gabbay | Posted 08.26.2014 | Business
Sari Gabbay

Why do we become entrepreneurs? Is it because we know that when we work for ourselves we have the ability to make as much money as we want?

Making My Case: Why Authors Need Websites

Fauzia Burke | Posted 08.26.2014 | Books
Fauzia Burke

If you are an author, you may view getting your website up as a time-suck or annoyance, but that doesn't mean you don't need one. Authors without websites, your careers are like houses without foundations. Not convinced?

4 Ways to Elevate Your Personal Brand With Video

2morrowknight | Posted 08.25.2014 | Technology
2morrowknight

Whatever brand you are looking to create, give it real thought, and then put it to the test. Along the way, you'll make lots of mistakes, but the key is to pick yourself up and make the right enhancements.

A Positive Brand Identity Turns Consumers Into 'Frands'

Don Dodds | Posted 08.21.2014 | Business
Don Dodds

Targeting the correct group of consumers is critical to successful frand development. Attempting to launch a marketing campaign to target everyone is not an effective strategy. Focus on the specific traits that determine the ideal consumer for your business.

Being of Service: Why Meaning and Mission Matter in Business

Gideon Rosenblatt | Posted 08.20.2014 | Business
Gideon Rosenblatt

Value is what attracts and retains customers and employees. It's also what attracts and maintains relationships with investors, suppliers, distributors and other stakeholders who are critical to the firm's success over time. A business that does not create value will eventually fail.

Tips to Tell Your Brand's Success Story: Stand Out and Get Noticed in Interviews

Andrea Pennington, M.D. | Posted 08.19.2014 | Small Business
Andrea Pennington, M.D.

Your brand identity is not about what you do, it is about how you do what you do, what makes you unique and what it means to you and others.

A Hybrid Author Busts the Myths: Should You Self Publish?

Holly Robinson | Posted 08.17.2014 | Books
Holly Robinson

I'm a hybrid author who has jumped from a traditional publisher to indie publishing and back to a traditional house again. As I start my fourth novel, I have no contract for the next one. Do I want to go solo when I publish my next book, or stay where I am?

The Buddy System: How To Score A Brand Partnership

Lisa Serwin | Posted 08.15.2014 | Small Business
Lisa Serwin

If you're a newer startup, then chances are, you'd love, love a pitch meeting with a big fish like Starbucks. But corporate titans like those are getting pitched all the time. Is there a shortcut to inking a deal with one of them?

Today's Online Talent is Pretty Epic.

Lucy Cooper | Posted 08.15.2014 | Media
Lucy Cooper

I spent the weekend with some friends. These friends are some pretty ridiculous online talent in the form of content creators. I am not exaggerating w...

Creating and Amplifying Your Personal Brand

Debra Walton | Posted 08.13.2014 | Business
Debra Walton

Branding is crucial to succeed in today's business world; strong parallels can be drawn between how corporations and individuals create them.

Your Soul Task to More Beauty

Michelle Ghilotti Mandel | Posted 08.04.2014 | Healthy Living
Michelle Ghilotti Mandel

Just as trees, before ever thinking about growing up, grow roots deep down, so too can we, fellow limbed creatures, create a life that is grounded in ...