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Branding

Once You THINC It, INC It: Great Scott's Modern-Day Guide for Young Entrepreneurs on Growing and Navigating as a Brand

Bryhana Moore | Posted 10.22.2014 | Small Business
Bryhana Moore

"Do not follow your dreams -- follow your efforts. Follow the things that you do organically." --THINC Marketer and social media strategist Scott "...

How to Rebrand Without Losing Your Mind

Heather Piedmont | Posted 10.21.2014 | Business
Heather Piedmont

It was just this September when I awoke teary-eyed and with a strong shudder, I wasn't cold..my soul had finally come to the reason why my recent bus...

How Do You Separate a Personal Brand from a Professional One?

John Rampton | Posted 10.21.2014 | Business
John Rampton

Everything you post online, whether you believe it is professional instead of personal or vice versa, is connected with you in one way or another.

Listen and Learn From These 13 Emerging Entrepreneurial Podcasters

Kimanzi Constable | Posted 10.21.2014 | Business
Kimanzi Constable

Smart entrepreneurs have learned that effectively multi-tasking is a myth. That is, however, unless you're listening to a podcast while you're exercising or running errands.

Brand Integrity: Where's the Beef

Liz Wainger | Posted 10.16.2014 | Business
Liz Wainger

From The Washington Post to the Patriot Ledger of Quincy, Mass., newspapers and digital outlets have peppered the Northeast and Mid-Atlantic this week...

7 Ways to Success-Proof Your Career and Your Brand

Colette A.M.Phillips | Posted 10.16.2014 | Business
Colette A.M.Phillips

How many of you would go on a cross-country trip without mapping your trip on your GPS or Google? So why would you go through life without a "life plan"? This is where a mission statement comes in. Do you have a personal and/or career mission statement? If you do not, then create one.

Book Review: Branding Your X Factor by Runa Magnus

Suna Senman | Posted 10.15.2014 | Business
Suna Senman

My prediction is that Branding Your X Factor will be a staple for business owners along with books such as, Think and Grow Rich by Napoleon Hill and How to Win Friends and Influence People by Dale Carnegie.

Seven Steps to Apply Design Economically in Startups

Soren Petersen | Posted 10.15.2014 | Business
Soren Petersen

Startups' biggest challenge is designing a Minimum Viable Product (MVP) and using it to prove that a niche with paying customers can be profitably a...

The Power of Purpose: Driving Innovation and Decision Making

Kari Warberg Block | Posted 10.16.2014 | Business
Kari Warberg Block

There is so much to say about this subject, starting with why your business needs a purpose, how to determine your purpose, and what to do with it once you figure it out.

The Three Imperatives of Authentic Branding

George Bradt | Posted 10.15.2014 | Business
George Bradt

More and more people are seeking out brands with authentic stories. Brands with authentic stories should live and leverage those stories. Brand without those stories can't make them up. (In the information age truth will out.) Instead, they should build them -- not as marketing gimmicks, but as part of their brand essence and organizational culture.

You See Yourself as a Caricature and Don't Even Realize It

Simone Collins | Posted 10.13.2014 | Style
Simone Collins

Our self-images are becoming increasingly skewed. But that is OK. If we acknowledge we are buying into a personal fantasy, we can develop a fantasy persona so compelling that even others become caught up in it.

Top 7 Branding Mistakes to Avoid

Jose Vasquez | Posted 10.13.2014 | Small Business
Jose Vasquez

While most businesses know that it's important to have a brand, too many entrepreneurs underestimate the amount of effort it takes to build a great one.

Building an Engaged Audience

Amanda Slavin | Posted 10.07.2014 | Business
Amanda Slavin

The word engaged is overused. Everyone is focusing on "online engagement." Brands, nonprofits, individuals -- everyone wants to increase their online presence and measure online engagement to be able to showcase what they are doing is successful.

Tesla's Chief Driver of Success: Masculinity

Markus Giesler | Posted 10.07.2014 | Business
Markus Giesler

Beautiful product design and sustainable business vision may be common ways to explain Tesla. But they only distract from Tesla's real driver of success: the enduring quest for heroic masculinity.

Environmentalism Gets a Much-Needed Rebrand

M. Sanjayan | Posted 10.06.2014 | Green
M. Sanjayan

For too long, environmentalism and conservation have been focused on saving nature for its intrinsic value. We don't really talk much about people except almost as an afterthought. In some instances, we've even allowed our efforts to be framed as favoring nature at the expense of people.

Definitive Guide to DIY Film Festival Distribution: 10 Steps

Michael Morgenstern | Posted 10.06.2014 | Entertainment
Michael Morgenstern

Putting a film out there through the festival circuit is labyrinthine, and way more work than it really has any right to be. I've done it twice, and I realized that I have a ton of information to convey that will be helpful to people going through this process for the first time.

Making a Kidswear Brand #ArtofY

Alex Schattner | Posted 10.03.2014 | Small Business
Alex Schattner

As a photographer, Roland Bello made frequent trips to Europe. His friend Tania Vargas, a new mom working in marketing, always had the same request: bring back children's underwear.

The Next Big (Small) Thing for #TheStitch...

Matt Pipkin | Posted 10.02.2014 | Impact
Matt Pipkin

While sharing about BLVR's investment in us, I shared my personal story of being sexually abused by a family friend when I was six, keeping it secret until after graduating college, and about the heavy toll it took on my life.

Branding and the Girl in the Yellow Dress

Jan Folkertsma Schichtel | Posted 10.01.2014 | Business
Jan Folkertsma Schichtel

In the annals of branding, the Morton Salt Girl is a monumental achievement. She's been tweaked from time to time over the past century, but the company has wisely retained and respected her widely recognized identity.

5 Reasons Why Buying Facebook Likes Is a Waste of Time and Money for Your Business

N. Kimron Corion | Posted 09.30.2014 | Business
N. Kimron Corion

I recently had a client who I was consulting and one of the things he was working on was setting up his Facebook page and generating traffic. He decid...

Across Africa, Coca-Cola Is Empowering Women -- to Sell Coke Products

The GroundTruth Project | Posted 09.30.2014 | Impact
The GroundTruth Project

Watchdogs say the project, ironically called the Banking on Women initiative, is merely a savvy way for Coca-Cola to increase its own reach in the country while diverting so-called development funding from the International Finance Corporation, a subsidiary of the World Bank, to subsidize Coca-Cola's profit-seeking activity.

4 Things You Can Do to Brand Yourself Like a Big C-Suite Executive

Jeffrey Hayzlett | Posted 09.29.2014 | Business
Jeffrey Hayzlett

Did you know that it's harder to get a seat in the c-suite than it is to become a professional sports player? The c-suite is such an elusive club that the leaders in it seem to be elusive themselves. Even the headliners like Richard Branson and Bill Gates still have an air of elusive

How to Build Your Brand Through Storytelling

Brian Horn | Posted 09.30.2014 | Small Business
Brian Horn

Garnering increased sales, adding new clients and achieving a higher level of success is what brand building is all about, and building a brand is done a bit differently today that it was in yesteryear.

10 Social Media Mistakes That Could Be Hurting Your Brand

| John Boitnott | Posted 09.26.2014 | Small Business

As of January 2014, 74 percent of all Internet users were on social networking sites. In other words, your brand needs to be active on social media to...

Home Depot's Sloppy Mistakes Tarnish Its Once Bold Brand

Kellie Cummings | Posted 09.25.2014 | Business
Kellie Cummings

The days when companies could afford to focus inward during a crisis and wordsmith press releases are gone. This time, Home Depot's mistakes won't cause an immediate customer revolt, but those mistakes did tarnish the brand in the most subtle of ways.