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Branding

The 10 Best Marketing Tweets I've Ever Seen

Melanie Curtin | Posted 08.27.2014 | Business
Melanie Curtin

While a brand used to have to spend zillions of dollars to get its ad on TV or its logo on a billboard, now social media like Twitter make it possible to reach millions of people quickly, without spending millions of dollars.

How to Connect With the Hearts of Your Blog's Audience

Britt Michaelian | Posted 08.27.2014 | Small Business
Britt Michaelian

In this interview with Ira Haberman, Director of Marketing for Atomic Reach, find out some very big mistakes you might be making, how to write so your audience will feel it in their hearts and why SEO doesn't work like it used to.

Healthy Brands Answer These Five Tough Questions

Scott MacFarland | Posted 08.26.2014 | Business
Scott MacFarland

These are not the only questions you need to ask your marketing team. However, they are a great place to start if you are questioning your brand identity. Start here and you will be well on your way to discovering the elusive answer to, is my company a healthy brand?

Lay Down Your Crown: How to Find Humility in Leadership

Sari Gabbay | Posted 08.26.2014 | Business
Sari Gabbay

Why do we become entrepreneurs? Is it because we know that when we work for ourselves we have the ability to make as much money as we want?

Making My Case: Why Authors Need Websites

Fauzia Burke | Posted 08.26.2014 | Books
Fauzia Burke

If you are an author, you may view getting your website up as a time-suck or annoyance, but that doesn't mean you don't need one. Authors without websites, your careers are like houses without foundations. Not convinced?

4 Ways to Elevate Your Personal Brand With Video

2morrowknight | Posted 08.25.2014 | Technology
2morrowknight

Whatever brand you are looking to create, give it real thought, and then put it to the test. Along the way, you'll make lots of mistakes, but the key is to pick yourself up and make the right enhancements.

A Positive Brand Identity Turns Consumers Into 'Frands'

Don Dodds | Posted 08.21.2014 | Business
Don Dodds

Targeting the correct group of consumers is critical to successful frand development. Attempting to launch a marketing campaign to target everyone is not an effective strategy. Focus on the specific traits that determine the ideal consumer for your business.

Being of Service: Why Meaning and Mission Matter in Business

Gideon Rosenblatt | Posted 08.20.2014 | Business
Gideon Rosenblatt

Value is what attracts and retains customers and employees. It's also what attracts and maintains relationships with investors, suppliers, distributors and other stakeholders who are critical to the firm's success over time. A business that does not create value will eventually fail.

Tips to Tell Your Brand's Success Story: Stand Out and Get Noticed in Interviews

Andrea Pennington, M.D. | Posted 08.19.2014 | Small Business
Andrea Pennington, M.D.

Your brand identity is not about what you do, it is about how you do what you do, what makes you unique and what it means to you and others.

A Hybrid Author Busts the Myths: Should You Self Publish?

Holly Robinson | Posted 08.17.2014 | Books
Holly Robinson

I'm a hybrid author who has jumped from a traditional publisher to indie publishing and back to a traditional house again. As I start my fourth novel, I have no contract for the next one. Do I want to go solo when I publish my next book, or stay where I am?

The Buddy System: How To Score A Brand Partnership

Lisa Serwin | Posted 08.15.2014 | Small Business
Lisa Serwin

If you're a newer startup, then chances are, you'd love, love a pitch meeting with a big fish like Starbucks. But corporate titans like those are getting pitched all the time. Is there a shortcut to inking a deal with one of them?

Today's Online Talent is Pretty Epic.

Lucy Cooper | Posted 08.15.2014 | Media
Lucy Cooper

I spent the weekend with some friends. These friends are some pretty ridiculous online talent in the form of content creators. I am not exaggerating w...

Creating and Amplifying Your Personal Brand

Debra Walton | Posted 08.13.2014 | Business
Debra Walton

Branding is crucial to succeed in today's business world; strong parallels can be drawn between how corporations and individuals create them.

Your Soul Task to More Beauty

Michelle Ghilotti Mandel | Posted 08.04.2014 | Healthy Living
Michelle Ghilotti Mandel

Just as trees, before ever thinking about growing up, grow roots deep down, so too can we, fellow limbed creatures, create a life that is grounded in ...

Can You Trademark a Sound?

Deborah Sweeney | Posted 07.31.2014 | Business
Deborah Sweeney

The first successful application for a sound mark was registered in 1978 and was filed by NBC. Thirty-five years out, it is still a notoriously long and difficult process. So when I'm asked by another business owner if they can trademark a sound, I always have to give a "yes, but..." answer for the following reasons.

Customer Service: There Is Only ONE Way

Hans Hickler | Posted 07.31.2014 | Business
Hans Hickler

Should you choose to differentiate yourself on the basis of service, then it has got to be about commitment and passion for the customer. As soon as the customer sees tradeoffs in customer service, then you have lost your differentiation on that front.

Millennials: The WHY Behind Favorite Brands

Melanie Curtin | Posted 07.25.2014 | Business
Melanie Curtin

Last week, we polled 150 Millennials about their favorite and least favorite brands. I was struck by a few common threads from within the data. There were patterns I found compelling, particularly given that this poll was unsolicited -- there were no dropdowns or menus to choose from.

Getting Attention - Breaking Through the Clutter and Noise

Gregory P. Demetriou | Posted 07.23.2014 | Small Business
Gregory P. Demetriou

As with anything, expectations need to be managed so that they're realistic and tempered by the overall commitment to any effort. You and our clients often assume that working on the Internet leads to instant results and is inexpensive. If that were only true.

The Psychology of Color in Marketing and Branding

Gregory Ciotti | Posted 07.18.2014 | Business
Gregory Ciotti

The psychology of color as it relates to persuasion is one of the most interesting -- and most controversial -- aspects of marketing. To alleviate this trend and give proper treatment to a truly fascinating element of human behavior, we've reviewed a selection of the most reliable research on color theory and persuasion.

4 Things Your Dog Can Teach You About Customer Retention

Stephanie Schroeder | Posted 07.17.2014 | Business
Stephanie Schroeder

Like being a dog owner, managing relationships with your customers is a huge responsibility. It takes a whole lot of time and effort.

8 Knock Out Branding Ideas

Michael Goldberg | Posted 07.16.2014 | Business
Michael Goldberg

Effective branding takes more than just writing a clever mission statement. Like many things, branding is action speaking louder than words. A deliberate attitude. Driving a deliberate behavior.

Know Me, Know My Work

Michael Drew | Posted 07.16.2014 | Business
Michael Drew

I'm not famous, although I'm known in my field. What's different about my being known, however, is that when people know my name -- or even see me out and about at industry gatherings or certain kinds of events I frequent -- they know not only who I am, but what I represent, the kind of work I do.

PR 'Communications Marketing' Influences Social Media Brand Engagement

Jeremy Harris Lipschultz | Posted 07.15.2014 | Media
Jeremy Harris Lipschultz

Real-time media storytelling with "velocity" across a "proliferation of channels" is creating historic opportunities for the growing public relations ...

What's So Funny 'Bout Peace, Love and Better Branding?

Michael Ramah | Posted 07.15.2014 | Business
Michael Ramah

As the sophistication and creativity of marketing communications increases, a message of inclusion resonates with tremendous impact and deep emotional connection. And as it does, it creates a powerful loop.

Why Every Nonprofit Needs a Manifesto

Liz Wainger | Posted 07.15.2014 | Business
Liz Wainger

Nonprofits often struggle for funding, volunteers, and other resources. Frequently it's because they are unable to effectively communicate their vision, purpose, and value to their communities.