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Branding

The Psychology of Color in Marketing and Branding

Gregory Ciotti | Posted 07.18.2014 | Business
Gregory Ciotti

The psychology of color as it relates to persuasion is one of the most interesting -- and most controversial -- aspects of marketing. To alleviate this trend and give proper treatment to a truly fascinating element of human behavior, we've reviewed a selection of the most reliable research on color theory and persuasion.

4 Things Your Dog Can Teach You About Customer Retention

Stephanie Schroeder | Posted 07.17.2014 | Business
Stephanie Schroeder

Like being a dog owner, managing relationships with your customers is a huge responsibility. It takes a whole lot of time and effort.

8 Knock Out Branding Ideas

Michael Goldberg | Posted 07.16.2014 | Business
Michael Goldberg

Effective branding takes more than just writing a clever mission statement. Like many things, branding is action speaking louder than words. A deliberate attitude. Driving a deliberate behavior.

Know Me, Know My Work

Michael Drew | Posted 07.16.2014 | Business
Michael Drew

I'm not famous, although I'm known in my field. What's different about my being known, however, is that when people know my name -- or even see me out and about at industry gatherings or certain kinds of events I frequent -- they know not only who I am, but what I represent, the kind of work I do.

PR 'Communications Marketing' Influences Social Media Brand Engagement

Jeremy Harris Lipschultz | Posted 07.15.2014 | Media
Jeremy Harris Lipschultz

Real-time media storytelling with "velocity" across a "proliferation of channels" is creating historic opportunities for the growing public relations ...

What's So Funny 'Bout Peace, Love and Better Branding?

Michael Ramah | Posted 07.15.2014 | Business
Michael Ramah

As the sophistication and creativity of marketing communications increases, a message of inclusion resonates with tremendous impact and deep emotional connection. And as it does, it creates a powerful loop.

Why Every Nonprofit Needs a Manifesto

Liz Wainger | Posted 07.15.2014 | Business
Liz Wainger

Nonprofits often struggle for funding, volunteers, and other resources. Frequently it's because they are unable to effectively communicate their vision, purpose, and value to their communities.

Big Brother Brands

Marc Hershon | Posted 07.18.2014 | Business
Marc Hershon

Such companies exist in every industry. But what factors -- besides their seeming unquenchable desire to acquire other companies -- make us think that they are exhibiting Big Brother-ish behavior?

#sorrynotsorry: How the CIA Could Think More Strategically About Their Twitter Content

Mark Drapeau | Posted 07.10.2014 | Technology
Mark Drapeau

This isn't a challenge confined to spy organizations or governments, but rather one for any high-profile organization wading taking social media seriously for the first time.

Build a Brand Like Howard Stern: 4 Lessons from the 'King of All Media'

Brian Horn | Posted 07.09.2014 | Business
Brian Horn

His critics may not run out of unsavory words to say about the self-proclaimed "King of All Media," you'd know that he's on to something really good and that you can pick up several lessons from him.

The Top Mistake Brands Make With Millennials

Melanie Curtin | Posted 07.09.2014 | Business
Melanie Curtin

The difference isn't just what they're doing, it's where they're doing it. There's one big mistake brands are making, and given the fact that many still spend billions of dollars on this, it's relevant. Ready? Here it is.

In Truth There Is Beauty

John Friedman | Posted 07.08.2014 | Business
John Friedman

When William Shakespeare wrote "This above all, to thine own self be true" (Hamlet) he wasn't offering business advice and he would likely have been s...

Block, Booth, Boardroom

Cierra Lockett | Posted 07.07.2014 | Black Voices
Cierra Lockett

Creating one's own stream of income can mean the difference between coming home with or without the lights on. Millennials could stand to learn a little creativity, perseverance, and professionalism.

Riding the Waves of Digital Marketing: The Future Is NOW

N. Kimron Corion | Posted 07.08.2014 | Business
N. Kimron Corion

Digital marketing, as with e-commerce and everything online, is the present and the future, and failure to adapt could have serious repercussions for companies. Every company should have a digital marketing strategy.

The 4 Elements of Timeless Logo Design

Bianca Rothschild | Posted 07.04.2014 | Small Business
Bianca Rothschild

Designing an effective, timeless logo when you first start your business is time and money well spent. Besides you will want to still be in love with it in five years time. The strongest logo designs are often simple and classy.

What Your Brand Can Learn From Fargo

Stephanie Schroeder | Posted 07.07.2014 | Business
Stephanie Schroeder

Fargo is no L.A. or New York City, and it probably never will be. But it's certainly more successful in terms of unemployment and happiness of its residents.

Too Much Information!

Michael Ramah | Posted 06.25.2014 | Business
Michael Ramah

The elimination of surprises may be in some way reassuring to the most devout digital fanatics, and the brand managers who have fallen under their spells. But it is utter, dreary tedium for consumers -- and a veritable death knell for the kind of passionate, deeply resonant engagement that forges lifelong relationships with brands.

The Importance of Brand Building

Amy Oraefo | Posted 06.25.2014 | Business
Amy Oraefo

What is a brand? Why is it important? Simply put, a brand is your unique fingerprint -- how you are identified in your community. Whether we know it or not, we all have a brand, both personal and professional.

8 Ways to Build an Epic Business Idea

Bobby Umar | Posted 06.24.2014 | Business
Bobby Umar

Before you quit your day job, invest tons of cash and try desperately to get on Shark Tank, only to be embarrassed by them, you may want to engage in a few gut-checks.

Meet the Navajo Activist Who Got the Washington Redskins' Trademark Revoked: Amanda Blackhorse

Democracy Now! | Posted 06.19.2014 | Sports
Democracy Now!

Native Americans and other critics of the Redskins' brand have hailed the ruling as the latest sign team owner Dan Snyder will inevitably be forced to drop it.

What Branding Is NOT

N. Kimron Corion | Posted 06.19.2014 | Small Business
N. Kimron Corion

came across a number of people over the years who have positioned themselves as branding experts and persons who can help build your brand. And while some of them have been quite good at what they do, some are just confused; these are the ones that believe that they can help you design a logo and a website and a tagline and call it your brand.

How to Rebrand Your Company: 6 Questions you Need to Ask Yourself

William A. Beachy | Posted 06.18.2014 | Small Business
William A. Beachy

Rebranding your company is a natural occurrence as a company grows and changes. Rebranding can be an uplifting results-driving transformation or a complete disaster for your business.

When In Doubt, Slap Another Logo On It

Stanley Hainsworth | Posted 06.17.2014 | Business
Stanley Hainsworth

A uniquely recognizable logo is the mandatory badge today's brands wield in an effort to reinforce their perpetual supremacy. But really, do we actually need all those stinkin' badges? When is enough too much?

Brand As Human

Bob Deutsch | Posted 06.13.2014 | Business
Bob Deutsch

"Brand" had been with us since human time began. Millennia before marketing coined the term "branding," the how, when, and why of people "attaching" t...

Why Story Integration Is the Key To The Impact Of A Brand's Social Purpose

Simon Mainwaring | Posted 06.13.2014 | Business
Simon Mainwaring

In a time where everyone has access to the same marketing and social technologies, and new open-source tech and startups pose a daily threat to industry incumbents, a company's values and social-purpose story will be a critical lasting differentiator.