Branding Strategies

Strong Brands Depend on Systems and Consistency

Peri Pakroo | Posted 04.25.2012

Peri Pakroo

I'm sure you know the kind of business I'm talking about. It's that place that has an innovative or high-quality product or service, is cute and charming, is obviously run with love and passion, has lovely well-intentioned staff -- but just doesn't have its act together. Sound familiar?

Facebook 101: Business Basics With a Cyber Twist

Carolyn Ziel | Posted 09.20.2011

Carolyn Ziel

Ever since Facebook become the dominant player in social networking, marketers and business owners are looking for new ways to tap into this growing c...

A Strategy that Integrates People and Products

Donna Flagg | Posted 05.25.2011

Donna Flagg

Sometimes I get a strange reaction when I explain that there isn't any difference between marketing and training. People have a hard time grasping th...

Sweden's Queen on "Fire Souls" -- Leaders in Child Protection

Jim Luce | Posted 05.25.2011

Jim Luce

Ten years ago, Her Majesty Queen Silvia of Sweden reached the point where she could no longer witness the appalling conditions of children around the ...