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Branding Tips

The ABCs of Attraction Marketing Online

Kim Harris | Posted 11.26.2014 | Small Business
Kim Harris

After you read this short article you will feel more confident in your ability to turn your online business into the success you dream of and build a rabid community of subscribers or followers of your content.

4 Ways to Architect an Iconic Brand

Allie Gray Freeland | Posted 07.13.2014 | Business
Allie Gray Freeland

Coming up with a strong brand combines both creative design and quantitative research. Nailing your brand as a company can mean great success or great failure for your business.

Formulating a Content Strategy

Brandon Suyeoka | Posted 04.21.2014 | Hawaii
Brandon Suyeoka

Many brands make the mistake of not thinking their strategy through or having none at all. This normally results in underwhelming an audience with content built on one-way conversations.

Four Lessons Puffy Taught Me About Branding

Marc Ecko | Posted 01.23.2014 | Business
Marc Ecko

How, exactly, do you become a household name? What's the road map? Who are the benchmarks? Who's the best at influencing how people are made to feel?

Eco-labels: Is Design Thinking Bringing Clarity to the Chaos?

Marc Stoiber | Posted 02.05.2013 | Small Business
Marc Stoiber

For businesses, eco-certification labels are a manifestation of two forces. First, a desire to demonstrate responsibility in an easy to understand, shorthand form. And second, creating market differentiation.

Consumer-led Storytelling: Brand Communication in a New Age

Omar Kattan | Posted 10.11.2012 | Business
Omar Kattan

Storytelling in a marketing context is a device that takes full advantage of the online environment of modern consumers and involves them into the brand's marketing message (story).

The Top 10 Global Brands: What Can You Learn From Them?

The Huffington Post | Alicia Ciccone | Posted 01.18.2012 | Small Business

Building a brand is vital to the success of any business, big or small. When a product is used or consumed by billions of people around the world, the...