Many brands make the mistake of not thinking their strategy through or having none at all. This normally results in underwhelming an audience with content built on one-way conversations.
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How, exactly, do you become a household name? What's the road map? Who are the benchmarks? Who's the best at influencing how people are made to feel?
For businesses, eco-certification labels are a manifestation of two forces. First, a desire to demonstrate responsibility in an easy to understand, shorthand form. And second, creating market differentiation.
Storytelling in a marketing context is a device that takes full advantage of the online environment of modern consumers and involves them into the brand's marketing message (story).
Building a brand is vital to the success of any business, big or small. When a product is used or consumed by billions of people around the world, the...
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