Branding

Thinking About a Return on Meaning

Christel Quek | Posted 05.25.2012

Read More: Advertising, Branding, Meaningful Brands, Brands, Ads, Company Ads, Advertisements, Business, Advertising Brands, Business News

When was the last time you headed to your local supermarket to get a particular bottle of detergent because you saw how it had performed an impressive cartwheel within a tiny, blinking online ad?

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WATCH: Jon Stewart Mocks Bin Laden's Letters

The Huffington Post | Christine Friar | Posted 05.04.2012

Read More: Osama Bin Laden Letters, Video, Daily Show, Jon Stewart, Funny Videos, Political Humor, Media Humor, Branding, Personal Branding, Osama Bin Laden Brand, Bin Laden Letters, The Daily Show, Al Qaeda, Osama Bin Laden, Osama Bin Laden Documents, Comedy News

With this week marking the one-year anniversary of Osama bin Laden's death, the government released previously-unseen documents that were recovered in...

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New Olympic Competition: Hacking the Olympics

Daniel Ben-Horin | Posted 05.03.2012

Read More: London 2012, Anonymous, The New Aesthetic, Dystopian Olympics, Ambush Marketing, Web Kids, Bruce Sterling, Olympic Sponsors, International Olympic Committee, Branding, Ioc, Cory Doctorow, Bespoke Branding, Technology News

The 2012 Olympics are going to get hacked. We're about to see what happens when an irresistible force -- angry teched-up people linked by social media -- collides with an immovable object -- the corporatized branding colossus known as the International Olympic Committee.

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Your Story Is Your Brand

Liz Ryan | Posted 05.03.2012

Read More: Personal Brand, Linkedin, Branding, Story, Career, Professional Branding, Money News

I nearly shouted. "Everyone says the same things -- savvy, strategic, seasoned, results-oriented, hard-charging, self-motivated, blah blah blah. Adjectives aren't going to do it. You're going to have to tell your story."

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Branding and Social Media: The Real Hunger Games

Cory M. Baker | Posted 05.01.2012

Read More: Google, Iphone, Social Media, Pinterest, Marketing, Branding, Consumers, Facebook, Social Media Marketing, Tumblr, Technology News

Long gone are the days when an edgy new idea and a great product were married in a board room and posted on billboards and magazines weeks later for all to see them in the same issue of LIFE, TIME, Newsweek or People.

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Can Your Brand See the Future?

Marc Stoiber | Posted 04.27.2012

Read More: Sustainatable Brands 2012, Quid, Insight, Social Networks, Futureproof Brand, Sean Gourley, Innovation, Prediction, Facebook, Branding, Business News

Ideas are wonderful things. But they need to be married to technology to come to life. The classic case is Leonardo da Vinci inventing the helicopter, but not having the internal combustion engine to drive it.

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In the Era of Online Networking, Offline Connections Are More Powerful Than Ever

Christopher Lee Nutter | Posted 04.26.2012

Read More: Social Media, Linkedin, Small Business Owners, Twitter, Mobile Devices, Public Relations, Branding, Facebook, Small Business News

I run a media consulting business in New York. I have a full roster of (phenomenal) clients. And yet I am not on Facebook. I do not Tweet. I am not LinkedIn.

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Strong Brands Depend on Systems and Consistency

Peri Pakroo | Posted 04.25.2012

Read More: Operations, Branding, Systems, Consistency, Professionalism, Innovation, Branding Strategies, Small Business News

I'm sure you know the kind of business I'm talking about. It's that place that has an innovative or high-quality product or service, is cute and charming, is obviously run with love and passion, has lovely well-intentioned staff -- but just doesn't have its act together. Sound familiar?

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Social Media's Modern Day Role in PR and Marketing Campaigns: Highlights and Thoughts

Marni Salup | Posted 04.24.2012

Read More: Branding, Marketing, Social Media, Social Media Marketing, Public Relations, Business News

After many inquires, much analysis, and contemplation, I thought I would highlight a few recurring points that keep resurfacing amongst friends and clients when asked about social media and the role it is now playing in our public relations and marketing campaigns.

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Identity Crisis In The Age Of Technology

Nancy Colier | Posted 04.13.2012

Read More: Brand, Branding, Identity, Identity Crisis, Inner Self, Ourselves, Who We Are, Who Are We, Inner Selves, Branding Ourselves, The Self, Healthy Living News

What is causing us to relate to ourself in the third person, to want to turn ourself into a product? Are we afraid that if we don't continually tell the world who we are that we will be invisible?

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How to Succeed by Breaking All of the Personal Branding Rules

Jamie Varon | Posted 04.12.2012

Read More: Social Media Rules, Branding, Social Media, Business Social Media, Social Media Branding, Social Media Tips, Small Business News

Although the topic of personal branding has the word "personal" right up in front, most advice still warns against sharing too much of who you are with your customers and clients.

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James Bond Brand Shaken Up: Swigging Heineken in New Movie Skyfall

Susan Harrow | Posted 04.10.2012

Famed for his signature beverage of a vodka martini "shaken, not stirred," Bond has caved to down the brew for a purported 45 million dollar marketing deal from Heineken.

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Brand Mascots Speak in Social Media

Val Brown | Posted 04.10.2012

Read More: Brand Mascots, Advertising, Marketing, Branding, Social Media, Media News

Social media has created both an opportunity and dilemma for owners of brand mascots, those beloved animated personalities that have smiled back at us from print ads, billboards and TV commercials for decades.

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The Future of Music: Free Health Care for Bands?

Ben Lear | Posted 04.10.2012

Read More: New York, Eye Care, Tortoise and Blonde, Glasses, Brooklyn, Eyewear, Marketing, Branding, Indie, Jukebox the Ghost, Ra Ra Riot, Video, Arts News

By providing eye care for bands, Tortoise and Blonde demonstrates the most important element in the band/brand relationship: common purpose.

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Sorry, Kindle: The iPad Is The Only Tablet Most People Know

AP | MAE ANDERSON | Posted 04.10.2012

Read More: Steve Jobs, Video, Apple, Apple Ipad, Kindle, Brand Name, Branding, Marketing, Generic Name, Ap, Tablet, Ipad, Technology News

NEW YORK (AP) — Apple is on the verge of doing what few others have: change the English language. When you have a boo-boo, you reach ...

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Reevaluating Ownership

Jennifer Hamady | Posted 04.09.2012

Read More: Literature, Perfectly Smooth, Legal Rights, Music, Accessible, Conversational Language, Government, Freedom of Speech, Sean Combs, Creative License, Illegal Downloading, Technology, Mac Computers, Cosmetic Surgery, Language Rights, Brands, Creativity, Ipods, Washington DC, Free, Trademark Law, Creative Freedom, Facebook, Downloading, Ownership, Iphones, Service Mark, Ipads, Art, Original, Language, Inspiration, Napster, Margarita, Freedom of Expression, Branding, Copyright Law, Legal System, Imaginative, Inspire, Small Business News

Trademarks are becoming as common as commas, yet with a far greater impact than overused punctuation. While the legal lockdown of conversational language is progressing, the copyright law and rights are being thoroughly challenged.

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Re-thinking a Miami Cultural Institution

Myk Likhov | Posted 04.04.2012

Read More: Non-Profits, Nonprofits, Miami, Art, Design, Culture, Branding, Advertising, Strategy, Miami Impact, Miami News

I spent an outsized portion of last week on a unique experience. It was a four-day Maniacal Business Attack (MBA) orchestrated by COMMON for the W...

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Hispanics Lead the Recovery by Occupying Walmart, not Wall Street

Glenn Llopis | Posted 04.02.2012

Read More: Walmart, Hispanic Marketing, Corporations, Center for Hispanic Leadership, Branding, Business, Multiculturalism, Hispanic Consumers, Latino Voices News

With a purchasing power expected to reach an unprecedented $1.2 trillion dollars in 2012, and a population already surpassing 50 million, Hispanics perhaps our greatest hope for a sustained economic recovery.

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CEO's: Low Trust Factor? Grab Your Parachute!

Debbie Robins | Posted 05.21.2012

Read More: Branding, Leadership, Goldman Sachs, Corporations, Brands, Ceos, Corporate Greet, Corporate Social Responsibility, Rq Scores, Business News

We are in a moral crisis. Our collective trust has been broken and it is time for a values revolution. A moral renaissance, if you will, where how you're doing business is more important than what you're doing.

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The Post Jobs Era

Arnt Eriksen | Posted 05.19.2012

Read More: Steve Jobs, Branding, Apple Ipad, Apple, Corporations, Brandividual, Media News

So the air has set since the first Keynote without Steve Jobs, with the introduction of the new iPad on March 7 -- But something was different, very d...

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George Lois's Innovation Bible 'Damn Good Advice'

Andrea Chalupa | Posted 05.19.2012

Long considered a legend for giving Esquire's covers in the sixties the force of Picasso's "Guernica," Lois shares his 120 commandments for creativity in Damn Good Advice (for people with talent!).

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How to Teach a Client About Pinterest... and Help Yourself While Doing It

Sean X | Posted 05.08.2012

Read More: Pinterest, Branding, Pinterest Design, Digital Marketing, Infographics, How to Use Pinterest, Business News

What would be my reason to use Pinterest? What does "success" look like for me? Simple enough: work -- whether it is a client who hires me temporarily to work on marketing strategy, or I am presented with an exceptional opportunity as a full-time employee.

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Navajo To Urban Outfitters: Stop Ripping Off Our Name

AP | FELICIA FONSECA | Posted 03.02.2012

Read More: Branding, Video, Navajo Nation, Navajo, Urban Outfitters, Trademark Infringement, Hipster Clothing, Business News

FLAGSTAFF, Ariz. -- The Navajo Nation has sued Urban Outfitters Inc. months after the tribe sent a cease and desist letter to the clothing retailer de...

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The Last of the Kodak Moments

Alan Moore | Posted 04.29.2012

Read More: Kodak Bankruptcy, Branding, Kodak, Innovation, Entrepreneurs, Entrepreneurship, Business News

People are not motivated purely by commercial need; people can be producers, co-creators, consumers, investors and evangelists, and we can design better for societies, organizations, and commerce -- all at the same time.

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Go With the Flow: How to Strategize for a System in Motion

Debra Scherer | Posted 04.27.2012

Read More: Content, Branding, Social Media Strategy, E-Commerce, Brands, Information Systems, Business News

People often ask me, why have you called your company The Little Squares? Are you thinking about pixels? Polaroids? Contact sheets? Film stills? Or ar...

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