Branding

Tiger's Unplayable Lie

Mike Bonifer | Posted 12.16.2009 | Business

Read More: Crisis Management, Scripted Narrative, Story, Mike Bonifer, Nau, Gamechangers, Bill Johnson, Branding, Business, Buick, Accenture, Distributed Narrative, Nike, Tiger Woods, Gillette, Golf, Channels, Dimension, Vitalhemptations, Business News
Mike Bonifer

Tiger can redeem himself for his audience, but he's got to want to be an authentic hero, not one playing a role. Here are five moves he (or any other burning brand) can make in that direction.

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Get Famous Fast

Denise Brodey | Posted 11.13.2009 | Books

Read More: Book Promotion, Recessionista, Self-Publishing, New Authors, Author Branding, Book Publishing, Future of Publishing, Book Videos, Book Publicity, Branding, Book Groups, Publishing, Personal Branding, Writing, Authors, Books, Blogging, Book Trailers, Self-Promoting, Books News
Denise Brodey

You can mourn the death of publishing or you can start bushwhacking a new book trail. These women certainly have.

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What is Your Employment Brand Telling Prospective Employees?

Jon Younger | Posted 11.12.2009 | Business

Read More: Branding, Mba, Mckinsey, Job Candidates, Exxonmobil, Employment, Business News
Jon Younger

The problem with an employment contract is that it doesn't answer the fundamental question of why employees choose your company rather than another. This is the question answered by an "employment brand."

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ISO My Twitter Persona

Sarah Schmelling | Posted 11.07.2009 | Books

Read More: Project Runway, Twitter, Writing, Books, Book Reviews, Book Promotion, Youtube, Branding, Facebook, Top Chef, Books News
Sarah Schmelling

I'd just had an event at a popular L.A. bookstore. I saw old friends, answered great questions, sold a good amount of books. But that next morning I realized: I hadn't tweeted it.

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Changing Media Platforms and the Book Industry (VIDEO)

Gary Vaynerchuk | Posted 10.30.2009 | Books

Read More: Marketing, Personal Branding, Social Media, Gary Vaynerchuk Crush It, New Books, Gary Vaynerchuk, Online Branding, Books, Professional Branding, Crush It, Branding, Wine Library TV, Twitter, Facebook, Arianna Huffington, Harper, Bestsellers, Huffington Post, Books News
Gary Vaynerchuk

My thoughts on changes in the book industry and why I love what Huffington Post is doing in this space!

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Crush It! Author Gary Vaynerchuk Hits 6 Airports In 24 Hours For Book Tour (VIDEO)

The Huffington Post | Posted 10.30.2009 | Books

Read More: Vaynerchuk, Twitter, Books, Airport Tour, Advice Books, Airports, Gary Vaynerchuk, Personal Branding, New Books, Crush It, Professional Branding, Facebook, Gary Vaynerchuk Crush It, Branding, Wine Library TV, Books News

It's a book! It's a Vook! It's Crush It! And now it's a bird and plane too. Gary Vaynerchuk is hitting 6 airport Hudson Bookseller stores in 24 hours,...

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New Literacy and the Commoditization of Content

Celeste Fine | Posted 10.21.2009 | Books

Read More: Texting, Reading, Book Publishing, Vook, Literacy, Online Reading, Branding, Facebook, New Literacy, Publishing, Internet, Stanford, Books, Blogging, Books News
Celeste Fine

Perhaps product innovations, like books with video, are only as successful as they pertain to customer intimacy, and the future of books isn't inventing a better book but better meeting readers' needs.

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Kellogg's to Laser Etch their Logo on Individual Corn Flakes

Piers Fawkes | Posted 10.14.2009 | Technology

Read More: Branding, Psfk, Laser, Kellogg's, Brands, Generic Cereals, Breakfast Cereal, Cereal, Technology News
Piers Fawkes

Cereal maker Kellogg's is planning to laser etch its logo on individual Corn Flakes in an effort to set itself apart from imitations and generic brands.

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What Brands Can Learn From Online Dating

Christine Huang | Posted 10.12.2009 | Business

Read More: Relationships, Humor, Advertising, Branding, Marketing, Media, Online Dating, Brands, OKCupid, Business News
Christine Huang

No one likes to be talked down to -- whether by a suitor or a company. Speaking with humor and candor will sometimes work; but in general, what we want and expect is intelligent messaging.

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When Branding Isn't Enough: The Demise of Gourmet

Elissa Altman | Posted 10.07.2009 | Media

Read More: Gourmet, Branding, Publishing, Ruth Reichl, Media News
Elissa Altman

To quote my cousin Howard, "You can't eat prestige." If you're an executive looking at the bottom line in black and white, how do you monetize the meaning of a brand?

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The Raj Who Branded Himself: A Savvy Indian Royal Reinvents Himself Without Changing His Iconic Message

Perry Garfinkel | Posted 11.16.2009 | World

Read More: Third Eye, India, Branding, Raj, Business, Arvind Singh Mewar, Mewar, Rajasthan, Personal Branding, Capitalism: A Love Story, World News
Perry Garfinkel

Though democratic India has come a long way, baby, Brand India, as it is sometimes referred to, still has a long way to go, baba.

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Authenticity: You Has It

Chris Guillebeau | Posted 11.15.2009 | Business

Read More: Aonc, Authenticity, Branding, Marketing, Personal Branding, Social Media Marketing, Business News
Chris Guillebeau

From time to time I try being someone else, and the act of being an impostor really wears me out. I'm much better at being myself, including the flaws. All things considered, it's worked out okay so far.

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The Financial Identity Crisis

Schuyler Brown | Posted 11.08.2009 | Business

Read More: Banking, Branding, Banking Crisis, JPMorgan Chase, Banks, Money, Finance, Business News
Schuyler Brown

People are just not loyal to banks anymore, and why should they be? Banks leveled the first blow to the relationship by becoming estranged, unfamiliar and impersonal.

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Enter the Golden Age of PR: Exit Reality

Schuyler Brown | Posted 09.17.2009 | Media

Read More: Marketing, Marketing Trends, Pr, Journalists, Public Relations, Endorsements, Journalistic Freedom, Journalistic Bias, Advertising, Online Advertising, Advertising Age, Media Spin, New Media, Branding, Journalistic Ethics, Campaign Spin, Media News
Schuyler Brown

Brands are ditching advertising, which is really pretty transparent in its intentions, in favor of spin and PR, which really is not. This shift is partly because advertising is failing and partly because PR is right for the times.

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Clothing Company to go Logo-less and Brand-less

Piers Fawkes | Posted 09.12.2009 | Style

Read More: Design, Clothing, Branding, Logos, Style, Business, Punk Rock Ethos, Freshjive, Brands, Rick Klotz, Anti-Branding, Style News
Piers Fawkes

Rick Klotz, the owner and designer for Freshjive states disillusionment with the world of branding and marketing and a desire to return to the essence of design as reason for this bold new move.

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The Suggestion Box Ate My Idea: Making Crowdsourcing Actionable

Daniel Dworkin | Posted 09.03.2009 | Business

Read More: Web 2.0, Branding, Social Media, Innovation, Technology, Feedback, Crowdsourcing, Business News
Daniel Dworkin

The crowdsourcing technology market is quickly becoming saturated and each app has its own unique use. Here's the best of what's out there.

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Duane Reade Rebrands. New Yorkers Rejoice.

Val Brown | Posted 08.22.2009 | New York

Read More: Cvs, Walgreens, Brand Identity, Pharmacist, Advertising, Brand, Drugstore, Duane Reade, Marketing Consultant, Logo, Branding, Marketing, Upper West Side, Pharmacy, Rebrand, New York News
Val Brown

Personalized service at the pharmacy is one area where they can really differentiate.

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Video: YouTube Getting $200K and More for Branded Channels

Daisy Whitney | Posted 08.21.2009 | Media

Read More: Branding, Youtube, Online Video, Online Advertising, Youtube Videos, Internet Advertising, Online-Marketing, Media News
Daisy Whitney

It's important for brands to be on YouTube. Video can help drive intent to purchase and thereby sales and it can also often be the final piece of the puzzle that gets a consumer to hit buy.

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The Ubiquitous Brand Obama -- Is It Overexposed?

Heidi Sinclair | Posted 08.18.2009 | Politics

Read More: Branding, Obama Popularity, Obama, Obama Overexposed, Barack Obama, Obama Overexposure, Obama Everywhere, Politics News
Heidi Sinclair

Will we tire of Brand Obama a year from now? Not if he stays on brand and guards the attributes that make him so very compelling: his cool, confident demeanor that says "I will take care of it. "

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Junior Medicare and Insurance for All

Amitai Etzioni | Posted 07.18.2009 | Politics

Read More: Branding, Medicare, Health Care, Obama Administration, Politics News
Amitai Etzioni

Democrats have long been lacking in the labeling department. They should name the new plan so that it wins the public support it deserves: Junior Medicare.

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Republican Party Strategists Confer On Name Change

Avery Corman | Posted 07.12.2009 | Comedy

Read More: Branding, Elephants, Ronald Reagan, Republican Party, Comedy, Satire, Republicans, Comedy News
Avery Corman

"We know we're in deep trouble with most Americans in every measurable way and some of these people believe a change of name could go a long way toward upgrading the brand," the strategist said.

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Bravo Rebranding, Dropping "Watch What Happens"

Hollywood Reporter | Posted 07.03.2009 | Media

Read More: Television, Bravo Rebranding, Tv, Bravo Watch What Happens, Branding, Bravo, Bravo by Bravo, Rebranding, Media News

Bravo Media is changing its look and its tagline. The cable network and its digital platforms are undergoing a pop art-inspired redesign, and Bravo...

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Disrespecting the Bing

Eric Dezenhall | Posted 06.29.2009 | Business

Read More: Branding, Microsoft, Bing, Stanley Bing, Obama Logo, Brand Appropriation, Search Engines, Brand Identity, Perez Hilton, New Search Engine, Pepsi, Microsoft Bing, Business News
Eric Dezenhall

Pepsi annexed graphic elements of the Obama campaign's logo. Mario Lavandeira lifted the name of an exhibitionist heiress, gave it a Latino twist, and emerged with staggering success. The appropriation of brands is epidemic, and the Internet is only making it worse.

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Are You Advertising Your Job Search?

Jason Mannino | Posted 06.29.2009 | Business

Read More: Unemployed, Unemployment, Job Cuts, Social Networking, Advertising, Microsoft, Jobs, Branding, Marketing, Career Coach, Facebook, Job Search, Business News
Jason Mannino

Eric's employment ad on Facebook positioned him as a positive candidate while simultaneously targeting the employers he was most interested in.

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From Homo Erectus to 'Homo Brandus' ?

Juliette Powell | Posted 06.19.2009 | Media

Read More: Wikipedia, Social Networking, Juliette Powell, Jimmy Wales, Personal Branding, Yossi Verdi, Technorati, Vonage, Jeff Pulver, Kinnernet USA, Social Media, Peter Hirshberg, Aol, Branding, Technology, Steve Case, Kinnernet, Media News
Juliette Powell

Tech innovators connect and conspire for a weekend to recharge their batteries and share ideas between gadgethons and power tool drag racing events.

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