Branding

Riding the Social Media Wave

Daniel Dworkin | Posted 05.25.2011

Read More: Branding, Social Media, Business Social Media, Social Media in Business, Social Networking, Business Strategies, Business News
Daniel Dworkin

If you believe that employees are your "most precious resource" and that their engagement is tied to their productivity and thus your bottom line, than you'd be wise to embrace social media in the workplace.

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The Art Of The Headshot: Everyone's A Real Estate Agent

Kimberly Brooks | Posted 02.15.2012

Read More: Bijan, Albrecht Durer, Branding, Marketing, Kimberly Brooks, Real Estate Agent, Picasso, Maureen Dowd, Einstein, Ken Goldberg, Female Artist, Arts News
Kimberly Brooks

Whether an activist, writer, blogger, student or artist, everyone has a headshot. Now, let us examine a couple rules, shall we?

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Gateway to the Final Shopocalypse

Reverend Billy | Posted 05.25.2011

Read More: Logo, Branding, Spirituality and Consumerism, Mind.Body.Soul, Brain, Shopping, Economy, Green News
Reverend Billy

This lost soul, Brian Lindstrom, calls his brain scanning of the minds of religious people the key to the "Future of Branding."

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It's the Video, Stupid! Or, How to Brand & Market in 2009 and Beyond

Mike Hegedus | Posted 05.25.2011

Read More: Television, Internet, Newspapers, Video, Advertising, Branding, Marketing, Magazines, Business News
Mike Hegedus

Video is the driver on the Internet and it is the difference maker between sites that tell their company's story and sell their products and those that do neither.

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Covering Rashes & Creating Your Brand

Alex McCord | Posted 05.25.2011

Read More: Layoffs, Job Market, Branding, Reality TV, Real Housewives of New York City, Job Search, Stay at Home Mothers, Entertainment News
Alex McCord

I attended a seminar about self-branding. Now, in my recent career I've had great fun working on corporate brand identity, copy writing, etc., but never really turned those skills inward.

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Public Diplomacy: Stop the Solemnity!

John Brown | Posted 05.25.2011

Read More: Propaganda, Branding, Public Diplomacy, Foreign Affairs, Obama Foreign Policy, Foreign Policy, World News
John Brown

Bush-style public diplomacy -- an unholy mixture of propaganda, PR, branding, tactlessness, and "new initiatives" -- appears to be, thank God, history.

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The Death of a Brand

James Moore | Posted 05.25.2011

Read More: Federal Bailouts, Bailout Bandits, Economy, Aig Bonuses, Financial Crisis, Branding, Aig, Aig Federal Bailouts, Bonuses, Wall Street Bonuses, Bank Bonuses, Recession, AIG Scandal, Bailout Outrage, Washington/United States, United States, Business News
James Moore

AIG's predicament will be studied for years to come in marketing and communications classes. When the president of the United States starts bad mouthing your brand, it's not going to survive.

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How the Green Community is Giving Birth to New Brands

Richard Seireeni | Posted 05.25.2011

Read More: Social Media, Green Businesses, Green Market, Branding, Marketing, Media News, Media, Business, Green Marketing, Green News
Richard Seireeni

In many cases, new green brands are entering and competing in markets that have been dominated by large multi-nationals for decades.

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An American Brand the World Already Believes In

Aaron Sherinian and Tom Miller | Posted 05.25.2011

Read More: Branding, American Image, Reputation, America, Barack Obama, World News
Aaron Sherinian and Tom Miller

One of the world's great ironies is that America, the country that perfected the art of the brand, is often unable to channel its positive marketing power with foreign audiences

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Fast Cars and High Fashion: a New Partnership?

Dave Pinter | Posted 05.25.2011

Read More: Branding, Cars, Clothing, Men's Fashion, Soho, Vintage Shopping, Style News
Dave Pinter

Might the next new Scion debut at Uniqlo? If we had our way, we'd have bought that Alfa 158 and be out cruising the streets of NYC right now.

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Millions Downloaded vs. Billions Sold: Apple's New Brand Collective Changes the McDonald's Game

Adam Hanft | Posted 05.25.2011

Read More: Iphone, Mcdonalds, Branding, Marketing, Apple, Business News
Adam Hanft

There's a fundamental difference between McDonald's and Apple that points up an equally tectonic change in the structure of our consumer economy.

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My Imitation Future Lifestyle

Jeffrey Shaffer | Posted 05.25.2011

Read More: Status, Money, Humor, Costumes, Online Shopping, Fake Watch, American Consumerism, Spam, Ford Ranger, Imitation Rolex, Imitation, Rolex, Fraud, Fake Rolex, Bmw, Consumerism, Branding, Style News
Jeffrey Shaffer

I need to hold off on procuring the imitation Rolex until I can augment it with an imitation BMW, imitation Armani wardrobe, and the all-important imitation second home in Telluride.

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Global Retailers Battle for Big Box Brazil

Eric Ehrmann | Posted 05.25.2011

Read More: Wal Mart, Planned Economy, Obama, Brazil, Roberto Unger, Globalism, France, Brazil Credit Rates, Harvard, Megastores, Banco Itau, Branding, Marketing, Carrefour, Bric, Casino, Pao De Azucar, Davos 2009, World News
Eric Ehrmann

In tropical Brazil, millions of citizens are shucking the pathology of underdevelopment. Big box giants trust Brazil's economy and are spending billions to woo new customers.

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A Million Views (and Then Some) on Obama's Inauguration

Raafi Rivero | Posted 05.25.2011

Read More: The Internet, Twitter, Beer, Computers, Websites, Obama, Media, Business, Facebook, Barack Obama, Internet, Television, Itunes, Video, Viral Video, Online, Youtube, Marketing, Branding, Online Video, Technology, African-Americans, Minorities, Business News
Raafi Rivero

YouTube has become the default TV of the Internet. This is remarkable considering that a) It did not exist during the last presidential campaign and b) so much of the content is by non-professionals.

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Politics Meets Brand Design: The Story of Obama's Campaign Logo

Ben Arnon | Posted 05.25.2011

Read More: Carol Cox, Joan Kellogg, Barack Obama Campaign, Politics News, Politics, Obama Logo, Sender Llc, Vsa Partners, Logo, Bobby Calder, Kellogg School of Management, Sol Sender, Barack Obama, Brand Development, Logo Design, Branding, Corporate Logos, Barack Obama Campaign Logo, Mode, Video, Media News
Ben Arnon

The Obama campaign logo represents a break from the conventional notions of political logos and candidate branding. Many would argue that it is one of the most innovative political logos of all time.

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Obama's Branding Genius

John Tepper Marlin | Posted 05.25.2011

Read More: Gop, John McCain, Change Theme, Brand, Advertising Age, Adage, Patt Cottingham, John Tepper Marlin, Branding, Mccain, Hillary Clinton, Republican Party, Barack Obama, President Obama, Obama Wins, Obama Election Day, HuffPost Election Analysis, Election Day 2008, Election Day, Joe Biden, Election Results, 2008 Election, Sarah Palin, Election, Presidential Results, HuffPost Election Reaction, Election Reaction, Obama Presidency, Obama President, Presidential Election, Election Analysis, Business News
John Tepper Marlin

AdAge announced today that yesterday, November 4, is the most significant day for marketers in the history of the world.

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Dress For Success: Professional Women Look To Image Consultants For Branding

dailymail.co.uk | Sadie Nicholas | Posted 05.25.2011

Read More: Working Women, Branding, Stylists, Fashion, Image, Style News

Thankfully, image consultants have come of age since the Nineties, so much so that, astonishingly, they're flying in the face of the fragile economic ...

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Brand Expert Scores Obama v. McCain 7 Ways

John Tepper Marlin | Posted 05.25.2011

Read More: Lincoln Savings and Loan, Karl Rove, John McCain, New Century Financial, Countrywide Financial, Sarah Palin, Charles Keating, Breaking News, Branding, Barack Obama, Keating Five, Politics News
John Tepper Marlin

The Obama and McCain brands have been rated by branding-strategy expert Patt Cottingham of Genuine Imprints, Ltd . Her paper "Brand Obama or Brand Mc...

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Let's Be Blue -- A Plea for Partisanship

Bill Folman | Posted 05.25.2011

Read More: U.S. Economy, Bill Clinton, Democrat, Gop Brand, Economics, Economy, Ad, Obama, Democratic Party, Democrats, Politics, Weak Economy, Advertising, Republican Brand, Republican, Branding, Fdr, Party Unity, Republican Party, Republicans, Politics News
Bill Folman

Yes, yes, I know we are all a bunch of enlightened, Obama-style post-partisans, and isn't that wonderful -- but we are missing an opportunity here.

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Deconstructing The Big Mac Attack: 12 Key Things To Understand

William Bradley | Posted 05.25.2011

Read More: Arnold Schwawrzenegger, John McCain, Presidential Campaign, George W. Bush, Positioning, Branding, Steve Schmidt, TV Advertising, Sarah Palin, Barack Obama, Dick Cheney, John McCain Attack Ads, Media News
William Bradley

Here's what Team McCain is doing, with its advertising and overall messaging, to give the veteran senator a pretty good chance of winning the White House.

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Beyond Chachkas: Indigenous Crafts Plus Northern Design Equals Success

Julia Moulden | Posted 11.17.2011

Read More: Toronto, International Contemporary Furniture Fair, Artisans, Mexico, Globalization, New Radicals, North South Project, Rotman School of Mangement, Guyana, Indigenous People, New York, Skoll Foundation, Patty Johnson, Crafts, Caribbean, Ceramics, Branding, The Giving Life, Healthy Living News
Julia Moulden

Hands up if you've ever bought a handicraft while traveling, only to have it end up collecting dust in some closet at home. Thought so. We've all ...

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The Power of Nau

Julia Moulden | Posted 11.17.2011

Read More: Reinvent, The Body Shop, Nelson Mandela, John Lennon, Einstein, Apple, Nike, Yoko Ono, Patagonia, Branding, New Radicals, Portland, Think, Reimagine, Nau, Healthy Living News
Julia Moulden

Remember Apple's "Think Different" advertising campaign? "Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the...

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How Ralph Lauren's Steroid-Sized Pony Will Help China's Best Counterfeiter's Grab The Most Gold

Stacie Krajchir | Posted 05.25.2011

Read More: Logo, Branding, Fashion, Counterfeiting, Beijing Olympics, Ralph Lauren, Style News
Stacie Krajchir

I get it, someone on the U.S. Olympic Committee was tired of seeing U.S. athletes walking the worldwide runway in basic track suits and Style savvy ...

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An Insight into IOC Thinking: Its 2007 Beijing Briefing on Major Communications Issues

Monroe Price | Posted 05.25.2011

Read More: Torch Relay, Censorship, Freedom of Speech, Olympics, Strategic Communication, Tibet, Religious Freedom, Air Quality, Branding, Sudan, Pollution, Media News
Monroe Price

One of the most interesting documents to appear during July's IOC/blogosphere brouhaha was an internal IOC document dated August 3, 2007 called Beijing Briefing Kit: One-Year-to-Go Countdown Resource.

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Generation Y's 15 Favorite Eco-friendly Brands

Huffington Post | Posted 05.25.2011

Read More: Eco-Friendly Brands, Greenwashing, Teenage Consumer, Green Consumerism, Green, Branding, Green Business, Green Living, Generation Y, Green Business News, Green News

Outlaw Consulting, a qualitative research firm that monitors popular trends amongst the generation Y age group, surveyed 100 panelist on their preferr...

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