Branding

From Homo Erectus to 'Homo Brandus' ?

Juliette Powell | Posted 06.19.2009 | Media

Read More: Wikipedia, Social Networking, Juliette Powell, Jimmy Wales, Personal Branding, Yossi Verdi, Technorati, Vonage, Jeff Pulver, Kinnernet USA, Social Media, Peter Hirshberg, Aol, Branding, Technology, Steve Case, Kinnernet, Media News
Juliette Powell

Tech innovators connect and conspire for a weekend to recharge their batteries and share ideas between gadgethons and power tool drag racing events.

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Why We Are Not, In Fact, What We Buy

New York Times | John Tierney | Posted 06.19.2009 | Living

Read More: Iphone, Harvard, Bmw, Relationships, Brand Names, Shopping, Fulfillment, Branding, Personal Branding, Self-Esteem, Confidence, Living News

"Evolution is good at getting us to avoid death, desperation and celibacy, but it's not that good at getting us to feel happy," says Geoffrey Miller, ...

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A Business Model for Journalism Where Writers Get Paid

Michelle Haimoff | Posted 05.30.2009 | Media

Read More: Pbs, H&R Block, Newspapers, Portfolio.com, Economy, Bloggers, The Huffington Post, Domino Magazine, Media, Recession, Blogs, Amazon.com, Internet, Portfolio Magazine, Corporations, Advertising, Rupert Murdoch, Marketing, New York Times, New Media, Branding, Media News, Blogging, Magazines, Media News
Michelle Haimoff

The only economically viable option for the future of journalism lies in the direct corporate sponsorship of content.

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Building Your Business From the Ground Up or Licensing Your Idea: Which Is Right for You?

Lynda Resnick | Posted 05.29.2009 | Business

Read More: Quality Control, Infrastructure, Smaill Business, Profits, Ground Up Infrastructure, Branding, Marketing, Licensing, Business, Business News
Lynda Resnick

To license, or not to license? Neither option is universally right or wrong. It all depends on which option is the best fit for you.

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Branding as Soul, Karma, and a New World

Tim Berry | Posted 05.23.2009 | Business

Read More: Branding, Small Business, Personal Branding, Social Media, Business News
Tim Berry

I was taught to think of branding as a collection of visuals that should work together: logo, letterhead, signage. The boom in social media has made me see it as something much deeper than look and feel.

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"Punk Marketing" In a Recession

Richard Laermer | Posted 05.21.2009 | Business

Read More: Creativity, Pop Culture, Business News, Laermer.com, Branding, Recession, Trendiness, Old Advertising, Punk Marketing, Advertising, Business News
Richard Laermer

Chances are things are going to get bad before they get better. This is where you earn your stripes as a marketing pro.

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Isaac Mizrahi on the ROI of 'Real Women'

Juliette Powell | Posted 05.15.2009 | Style

Read More: Fashion, 33 Million People, Isaac Mizrahi, Juliette Powell, Fashion Trends, Social Media in Business, Social Media, Social Networking, Business Strategies, Business News, Business Social Media, Branding, Style News
Juliette Powell

The man behind the brand, Isaac Mizrahi, actually walks the walk and talks the talk of an effective social media strategy and, more importantly, he seems to be having fun while doing it.

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Riding the Social Media Wave

Daniel Dworkin | Posted 05.15.2009 | Business

Read More: Branding, Social Media, Business Social Media, Social Media in Business, Social Networking, Business Strategies, Business News
Daniel Dworkin

If you believe that employees are your "most precious resource" and that their engagement is tied to their productivity and thus your bottom line, than you'd be wise to embrace social media in the workplace.

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The Art Of The Headshot: Everyone's A Real Estate Agent

Kimberly Brooks | Posted 05.14.2009 | Living

Read More: Bijan, Albrecht Durer, Branding, Marketing, Kimberly Brooks, Real Estate Agent, Picasso, Maureen Dowd, Einstein, Ken Goldberg, Living News
Kimberly Brooks

Whether an activist, writer, blogger, student or artist, everyone has a headshot. Now, let us examine a couple rules, shall we?

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Gateway to the Final Shopocalypse

Reverend Billy | Posted 05.09.2009 | Green

Read More: Logo, Branding, Spirituality and Consumerism, Mind.Body.Soul, Brain, Shopping, Economy, Green News
Reverend Billy

This lost soul, Brian Lindstrom, calls his brain scanning of the minds of religious people the key to the "Future of Branding."

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It's the Video, Stupid! Or, How to Brand & Market in 2009 and Beyond

Mike Hegedus | Posted 05.07.2009 | Business

Read More: Television, Internet, Newspapers, Video, Advertising, Branding, Marketing, Magazines, Business News
Mike Hegedus

Video is the driver on the Internet and it is the difference maker between sites that tell their company's story and sell their products and those that do neither.

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Covering Rashes & Creating Your Brand

Alex McCord | Posted 05.07.2009 | Entertainment

Read More: Layoffs, Job Market, Branding, Reality TV, Real Housewives of New York City, Job Search, Stay at Home Mothers, Entertainment News
Alex McCord

I attended a seminar about self-branding. Now, in my recent career I've had great fun working on corporate brand identity, copy writing, etc., but never really turned those skills inward.

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Public Diplomacy: Stop the Solemnity!

John Brown | Posted 04.21.2009 | World

Read More: Propaganda, Branding, Public Diplomacy, Foreign Affairs, Obama Foreign Policy, Foreign Policy, World News
John Brown

Bush-style public diplomacy -- an unholy mixture of propaganda, PR, branding, tactlessness, and "new initiatives" -- appears to be, thank God, history.

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The Death of a Brand

James Moore | Posted 04.18.2009 | Business

Read More: Federal Bailouts, Bailout Bandits, Economy, Aig Bonuses, Financial Crisis, Branding, Aig, Aig Federal Bailouts, Bonuses, Wall Street Bonuses, Bank Bonuses, Recession, AIG Scandal, Bailout Outrage, Washington/United States, United States, Business News
James Moore

AIG's predicament will be studied for years to come in marketing and communications classes. When the president of the United States starts bad mouthing your brand, it's not going to survive.

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How the Green Community is Giving Birth to New Brands

Richard Seireeni | Posted 04.09.2009 | Green

Read More: Social Media, Green Businesses, Green Market, Branding, Marketing, Media News, Media, Business, Green Marketing, Green News
Richard Seireeni

In many cases, new green brands are entering and competing in markets that have been dominated by large multi-nationals for decades.

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An American Brand the World Already Believes In

Aaron Sherinian and Tom Miller | Posted 04.03.2009 | World

Read More: Branding, American Image, Reputation, America, Barack Obama, World News
Aaron Sherinian and Tom Miller

One of the world's great ironies is that America, the country that perfected the art of the brand, is often unable to channel its positive marketing power with foreign audiences

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Fast Cars and High Fashion: a New Partnership?

Dave Pinter | Posted 03.21.2009 | Style

Read More: Branding, Cars, Clothing, Men's Fashion, Soho, Vintage Shopping, Style News
Dave Pinter

Might the next new Scion debut at Uniqlo? If we had our way, we'd have bought that Alfa 158 and be out cruising the streets of NYC right now.

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Millions Downloaded vs. Billions Sold: Apple's New Brand Collective Changes the McDonald's Game

Adam Hanft | Posted 03.20.2009 | Business

Read More: Iphone, Mcdonalds, Branding, Marketing, Apple, Business News
Adam Hanft

There's a fundamental difference between McDonald's and Apple that points up an equally tectonic change in the structure of our consumer economy.

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My Imitation Future Lifestyle

Jeffrey Shaffer | Posted 03.20.2009 | Style

Read More: Status, Money, Humor, Costumes, Online Shopping, Fake Watch, American Consumerism, Spam, Ford Ranger, Imitation Rolex, Imitation, Rolex, Fraud, Fake Rolex, Bmw, Consumerism, Branding, Style News
Jeffrey Shaffer

I need to hold off on procuring the imitation Rolex until I can augment it with an imitation BMW, imitation Armani wardrobe, and the all-important imitation second home in Telluride.

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Global Retailers Battle for Big Box Brazil

Eric Ehrmann | Posted 03.04.2009 | World

Read More: Wal Mart, Planned Economy, Obama, Brazil, Roberto Unger, Globalism, France, Brazil Credit Rates, Harvard, Megastores, Banco Itau, Branding, Marketing, Carrefour, Bric, Casino, Pao De Azucar, Davos, Davos 2009, Davos Conference, World Economic Forum, World News
Eric Ehrmann

In tropical Brazil, millions of citizens are shucking the pathology of underdevelopment. Big box giants trust Brazil's economy and are spending billions to woo new customers.

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A Million Views (and Then Some) on Obama's Inauguration

Raafi Rivero | Posted 02.23.2009 | Business

Read More: The Internet, Twitter, Beer, Computers, Websites, Obama, Media, Business, Facebook, Barack Obama, Internet, Television, Itunes, Video, Viral Video, Online, Youtube, Marketing, Branding, Online Video, Technology, African-Americans, Minorities, Business News
Raafi Rivero

YouTube has become the default TV of the Internet. This is remarkable considering that a) It did not exist during the last presidential campaign and b) so much of the content is by non-professionals.

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Politics Meets Brand Design: The Story of Obama's Campaign Logo

Ben Arnon | Posted 01.18.2009 | Media

Read More: Carol Cox, Joan Kellogg, Barack Obama Campaign, Politics News, Politics, Obama Logo, Sender Llc, Vsa Partners, Logo, Bobby Calder, Kellogg School of Management, Sol Sender, Barack Obama, Brand Development, Logo Design, Branding, Corporate Logos, Barack Obama Campaign Logo, Mode, Media News
Ben Arnon

The Obama campaign logo represents a break from the conventional notions of political logos and candidate branding. Many would argue that it is one of the most innovative political logos of all time.

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Obama's Branding Genius

John Tepper Marlin | Posted 12.06.2008 | Business

Read More: Gop, John McCain, Change Theme, Brand, Advertising Age, Adage, Patt Cottingham, John Tepper Marlin, Branding, Mccain, Hillary Clinton, Republican Party, Barack Obama, President Obama, Obama Wins, Obama Election Day, HuffPost Election Analysis, Election Day 2008, Election Day, Joe Biden, Election Results, 2008 Election, Sarah Palin, Election, Presidential Results, HuffPost Election Reaction, Election Reaction, Obama Presidency, Obama President, Presidential Election, Election Analysis, Business News
John Tepper Marlin

AdAge announced today that yesterday, November 4, is the most significant day for marketers in the history of the world.

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Dress For Success: Professional Women Look To Image Consultants For Branding

dailymail.co.uk | Sadie Nicholas | Posted 11.20.2008 | Style

Read More: Working Women, Branding, Stylists, Fashion, Image, Style News

Thankfully, image consultants have come of age since the Nineties, so much so that, astonishingly, they're flying in the face of the fragile economic ...

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Brand Expert Scores Obama v. McCain 7 Ways

John Tepper Marlin | Posted 11.05.2008 | Politics

Read More: Lincoln Savings and Loan, Karl Rove, John McCain, New Century Financial, Countrywide Financial, Sarah Palin, Charles Keating, Breaking News, Branding, Barack Obama, Keating Five, Politics News
John Tepper Marlin

The Obama and McCain brands have been rated by branding-strategy expert Patt Cottingham of Genuine Imprints, Ltd . Her paper "Brand Obama or Brand Mc...

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