Perhaps product innovations, like books with video, are only as successful as they pertain to customer intimacy, and the future of books isn't inventing a better book but better meeting readers' needs.
From time to time I try being someone else, and the act of being an impostor really wears me out. I'm much better at being myself, including the flaws. All things considered, it's worked out okay so far.
Brands are ditching advertising, which is really pretty transparent in its intentions, in favor of spin and PR, which really is not. This shift is partly because advertising is failing and partly because PR is right for the times.
Pepsi annexed graphic elements of the Obama campaign's logo. Mario Lavandeira lifted the name of an exhibitionist heiress, gave it a Latino twist, and emerged with staggering success. The appropriation of brands is epidemic, and the Internet is only making it worse.
I was taught to think of branding as a collection of visuals that should work together: logo, letterhead, signage. The boom in social media has made me see it as something much deeper than look and feel.