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Branding

Brand Expert Scores Obama v. McCain 7 Ways

John Tepper Marlin | Posted 11.05.2008 | Politics

Read More: Lincoln Savings and Loan, Karl Rove, John McCain, New Century Financial, Countrywide Financial, Sarah Palin, Charles Keating, Breaking News, Branding, Barack Obama, Keating Five, Politics News
John Tepper Marlin

The Obama and McCain brands have been rated by branding-strategy expert Patt Cottingham of Genuine Imprints, Ltd . Her paper "Brand Obama or Brand Mc...

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Let's Be Blue -- A Plea for Partisanship

Bill Folman | Posted 10.18.2008 | Politics

Read More: U.S. Economy, Bill Clinton, Democrat, Gop Brand, Economics, Economy, Ad, Obama, Democratic Party, Democrats, Politics, Weak Economy, Advertising, Republican Brand, Republican, Branding, Fdr, Party Unity, Republican Party, Republicans, Politics News
Bill Folman

Yes, yes, I know we are all a bunch of enlightened, Obama-style post-partisans, and isn't that wonderful -- but we are missing an opportunity here.

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Deconstructing The Big Mac Attack: 12 Key Things To Understand

William Bradley | Posted 10.11.2008 | Media

Read More: Arnold Schwawrzenegger, John McCain, Presidential Campaign, George W. Bush, Positioning, Branding, Steve Schmidt, TV Advertising, Sarah Palin, Barack Obama, Dick Cheney, John McCain Attack Ads, Media News
William Bradley

Here's what Team McCain is doing, with its advertising and overall messaging, to give the veteran senator a pretty good chance of winning the White House.

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Beyond Chachkas: Indigenous Crafts Plus Northern Design Equals Success

Julia Moulden | Posted 10.07.2008 | Living

Read More: Toronto, International Contemporary Furniture Fair, Artisans, Mexico, Globalization, New Radicals, North South Project, Rotman School of Mangement, Guyana, Indigenous People, New York, Skoll Foundation, Patty Johnson, Crafts, Caribbean, Ceramics, Branding, The Giving Life, Living News
Julia Moulden

Hands up if you've ever bought a handicraft while traveling, only to have it end up collecting dust in some closet at home. Thought so. We've all ...

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The Power of Nau

Julia Moulden | Posted 09.23.2008 | Living

Read More: Reinvent, The Body Shop, Nelson Mandela, John Lennon, Einstein, Apple, Nike, Yoko Ono, Patagonia, Branding, New Radicals, Portland, Think, Reimagine, Nau, Living News
Julia Moulden

Remember Apple's "Think Different" advertising campaign? "Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the...

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How Ralph Lauren's Steroid-Sized Pony Will Help China's Best Counterfeiter's Grab The Most Gold

Stacie Krajchir | Posted 09.18.2008 | Style

Read More: Logo, Branding, Fashion, Counterfeiting, Beijing Olympics, Ralph Lauren, Style News
Stacie Krajchir

I get it, someone on the U.S. Olympic Committee was tired of seeing U.S. athletes walking the worldwide runway in basic track suits and Style savvy ...

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An Insight into IOC Thinking: Its 2007 Beijing Briefing on Major Communications Issues

Monroe Price | Posted 09.06.2008 | Media

Read More: Torch Relay, Censorship, Freedom of Speech, Olympics, Strategic Communication, Tibet, Religious Freedom, Air Quality, Branding, Sudan, Pollution, Media News
Monroe Price

One of the most interesting documents to appear during July's IOC/blogosphere brouhaha was an internal IOC document dated August 3, 2007 called Beijing Briefing Kit: One-Year-to-Go Countdown Resource.

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Generation Y's 15 Favorite Eco-friendly Brands

Huffington Post | Posted 08.12.2008 | Green

Read More: Eco-Friendly Brands, Greenwashing, Teenage Consumer, Green Consumerism, Green, Branding, Green Business, Green Living, Generation Y, Green Business News, Green News

Outlaw Consulting, a qualitative research firm that monitors popular trends amongst the generation Y age group, surveyed 100 panelist on their preferr...

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Winning to Change or Changing to Win: Obama and the Progressive Dilemma

Marshall Grossman | Posted 07.08.2008 | Politics

Read More: Barack Obama 2008, Democratic Party, Dlc, Democratic Primaries, Voting, 2008 Presidential Election, Political Brands, Branding, 2008 Election, Barack Obama, Politics News
Marshall Grossman

Those of us who want real change must hold with one hand to the absolute necessity of an Obama victory and with the other to the possibility that pragmatic cynicism may be precisely not the road to achieve victory.

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How Green Is Your Brand?

New York Times | Posted 06.25.2008 | Green

Read More: Recycling, Going Green, Green, Environment, Sustainability, Branding, Marketing, Environmentalism, Conservation, Green Business, Green Living, Green News

Sustainable brands. A term soon to join the lexicon of perfect oxymorons, like jumbo shrimp and plastic glasses, but for now the title of a four-day a...

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Tips for Personal Branding (and Protection) in a Digital Age

Tim Ferriss | Posted 03.28.2008 | Living

Read More: Wikipedia, Google, Branding, Personal Branding, Careerbuilder, Living News
Tim Ferriss

Get smart and get real. You, Inc. exists whether you want it to or not. Manage your personal brand so you can benefit from the new digital landscape instead of suffer from it.

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