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Brands

Can a Boring Business Make an Exciting Tweet?

Stephen Canning | Posted 05.15.2013 | Business
Stephen Canning

Ultimately the key to making sure your business is tweeting in an engaging and interesting way is to insert a human element into your twitter presence.

When Brand Power Backfires

Catherine Richardson | Posted 05.13.2013 | Business
Catherine Richardson

Hoover is classic example of a brand who's success ultimately lead to its demise, as so many of us now say we're "hoovering" when we're using a Dyson. Google is a dangerously long way down this slippery slope.

Top 25 Engaged Brands on Twitter: An Interview With Henry Min, Founder of Nestivity

Blake Landau | Posted 05.12.2013 | Technology
Blake Landau

To create dialogue -- your followers aren't just following as a passive audience. They're evolving as active brand participants.

Drinking Trends to Cheers to!

Maude Standish | Posted 05.07.2013 | Taste
Maude Standish

Four alcohol consumption trends that Millennials are giving cheers to.

The Content Brief: Are Brands Ready for 3D Printing? [WATCH]

Shawn Amos | Posted 04.26.2013 | Technology
Shawn Amos

3D printing is just about ready for its close-up. But will brands see it as a marketing opportunity, or a copyright nightmare? 3D printing marketplac...

Pinterest and Quora for Business? Ignore at Your Peril

Jim Yu | Posted 04.11.2013 | Technology
Jim Yu

Since it introduced Pinterest for Business just last November, the three-year-old pinboard photosharing website has been on fire. And if you haven't yet heard the company's new set of tools and terms designed to help brands use the site, you'd better catch up fast.

America's 9 Most Damaged Brands

24/7 Wall St. | Douglas A. McIntyre | Posted 04.11.2013 | Business

From 24/7 Wall St.: Brand reputations are among the most prized assets major corporations have. A look at relevant surveys shows that brand valuations...

Social Media Trends and Your Organization

Jeremy Harris Lipschultz | Posted 04.02.2013 | Media
Jeremy Harris Lipschultz

Your fidgeting may be about current challenges to effectively use social media in internal and external strategies. In a sense, we are all still adjusting to the Internet age -- even though it is now more than two decades old.

Oxfam's Brands Scorecard Hints at a Better Way for Sustainability: Let the Competitive Juices Flow

Scott Poynton | Posted 04.29.2013 | Business
Scott Poynton

Oxfam just released its "Behind the Brands" scorecard and we can be sure that CEOs at each of the 10 ranked companies went straight to the overview to see where they were placed; concern for their actual score would have been secondary and a deeper look at the details behind the scores third.

Behind the Brands

Raymond C. Offenheiser | Posted 04.29.2013 | Impact
Raymond C. Offenheiser

The system is poised for change. Now is the time for all of us to show companies that it is in their interests to lead. No brand is too big not to listen to its customers, and if enough of us urge the "Big 10" to do what is right, they will have no choice but to listen.

Coke Says: Content Is it

Michael Rovner | Posted 04.21.2013 | Business
Michael Rovner

A.J. Brustein, The Coca-Cola Company's newly-named Innovation Accelerator Director talks about how content sits at the core of everything they do.

Oreos and Entrepreneurship in China

Cat del Valle Castellanos | Posted 04.08.2013 | Business
Cat del Valle Castellanos

When China starts naming pandas after Oreos, they are buying more than 'Milk's Favorite Cookie.' They are buying the greatest brand of all: the United States of America.

What Marketers Can Learn From Lance Armstrong

Jack R. Miles | Posted 04.03.2013 | Business
Jack R. Miles

Just because your brand has equity which has been built up over a long period of time, this does not mean its reputation is safe. Reputation can be tarnished in the blink of an eye, often to the point of no return.

Facebook Graph Search and the opportunities for marketing

Josh Krichefski | Posted 03.30.2013 | Business
Josh Krichefski

Will Graph Search be a hit or will it be another innovation to fall by the wayside? Only time will tell, but it's a journey that brands should definitely be keeping an eye on

Not the Inauguration; Just a Message to Marketers, Agencies, and Media Companies From Sea to Shining Sea...

Rob Norman | Posted 03.24.2013 | Business
Rob Norman

My fellow marketing professionals, don't do evil; we must look beyond party or faction, beyond advertiser, agency and vendor and remember our solemn and shared responsibility to support this great nation by creating entertainment that cheers and informs.

Latinos on Madison Avenue: A Call to Action

Melissa Pitts | Posted 03.09.2013 | Latino Voices
Melissa Pitts

Where are the leaders on Madison Avenue? Perhaps its time for a little soul searching within the community.

WATCH: 60 Seconds of Social Media

Shawn Amos | Posted 03.02.2013 | Technology
Shawn Amos

In 2012, smart brands went bold with content marketing strategies that incorporated social media, email, mobile devices, Web sites, video and graphics...

Reputation Trends for 2013 -- Now and Ahead

Dr. Leslie Gaines-Ross | Posted 03.01.2013 | Business
Dr. Leslie Gaines-Ross

As the year ends, a shout-out for building responsible executive reputation is in order. We are lucky to have leaders like Bill Gates and Bill Clinton who have devoted their next chapters to responsible endeavors that make a difference. Reputations can be burnished in surprising ways.

Capitalizing on the Digital Explosion

Shruti Eva Saini | Posted 02.19.2013 | Business
Shruti Eva Saini

When was the last time you clicked on an online advertisement? Right. So how can brands up this "win rate" when consumers have a pretty turned off attitude when it comes to online advertising?

It's the Branding, Stupid!

Laura-Marie Töpfer | Posted 01.26.2013 | Impact
Laura-Marie Töpfer

People don't have relationships with products; they are loyal to brands. Without having a 'hook' and enough courage and persistence, it is difficult to turn a product into a successful brand.

Building a Better Beta

Faith Popcorn | Posted 01.16.2013 | Business
Faith Popcorn

In culture, beta has come to represent a new level of interaction based on transparency and open innovation. Beta culture is the culture of the now. And it is changing everything.

Presidential Election 2012: Let the Best Brand Win

Mario Simon | Posted 01.04.2013 | Business
Mario Simon

Political leaders have known for centuries what commercial organizations have recently discovered: The most successful brands are rooted in universal human ideals.

Presidential Election 2012: Let the Best Brand Win

Mario Simon | Posted 01.01.2013 | Business
Mario Simon

So, how do this year's presidential hopefuls match up on these brand-building principles to heavy hitters like Starbucks and Apple?

Color Me App-le

Shruti Eva Saini | Posted 01.21.2013 | Business
Shruti Eva Saini

It's no wonder why the app store runneth over -- brands want to be the scene stealer in this crucial mobile chapter of their consumer's storyline or, at the very least, have a supporting role in this digital act. But getting it right can be a tricky song and dance.

WATCH: 60 Seconds of Social Media

Shawn Amos | Posted 12.22.2012 | Technology
Shawn Amos

Facebook page admins have been grumbling about a sharp drop in the reach of their pages' posts, meaning that fewer fans are seeing each status update.