Brands

Thinking About a Return on Meaning

Christel Quek | Posted 05.25.2012

Read More: Advertising, Branding, Meaningful Brands, Brands, Ads, Company Ads, Advertisements, Business, Advertising Brands, Business News

When was the last time you headed to your local supermarket to get a particular bottle of detergent because you saw how it had performed an impressive cartwheel within a tiny, blinking online ad?

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These 10 Companies Control Basically Everything You Consume [GRAPHIC]

The Huffington Post | Harry Bradford | Posted 04.27.2012

Read More: Johnson and Johnson, Consumer-Brands, Coca-Cola, Kraft, Parent Companies, Unilever, Nestlé., Corn Flakes, General Mills, Kellogg's, Mars, Consumer Products, Brands, P&G, Business News

It may be obvious that Corn Flakes and Frosted Flakes are both made by Kellogg's, but did you know that Hot Pockets and L'Oreal share a parent company...

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Reevaluating Ownership

Jennifer Hamady | Posted 04.09.2012

Read More: Literature, Perfectly Smooth, Legal Rights, Music, Accessible, Conversational Language, Government, Freedom of Speech, Sean Combs, Creative License, Illegal Downloading, Technology, Mac Computers, Cosmetic Surgery, Language Rights, Brands, Creativity, Ipods, Washington DC, Free, Trademark Law, Creative Freedom, Facebook, Downloading, Ownership, Iphones, Service Mark, Ipads, Art, Original, Language, Inspiration, Napster, Margarita, Freedom of Expression, Branding, Copyright Law, Legal System, Imaginative, Inspire, Small Business News

Trademarks are becoming as common as commas, yet with a far greater impact than overused punctuation. While the legal lockdown of conversational language is progressing, the copyright law and rights are being thoroughly challenged.

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CEO's: Low Trust Factor? Grab Your Parachute!

Debbie Robins | Posted 05.21.2012

Read More: Branding, Leadership, Goldman Sachs, Corporations, Brands, Ceos, Corporate Greet, Corporate Social Responsibility, Rq Scores, Business News

We are in a moral crisis. Our collective trust has been broken and it is time for a values revolution. A moral renaissance, if you will, where how you're doing business is more important than what you're doing.

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Pro-Logo: Can Global Brands Become a Force for Good?

Matt Browne | Posted 05.09.2012

Read More: Ed Miliband, Coca-Cola, Globalization, Battle in Seattle, Corporate Social Responsibility, Nike, Naomi-Klein-No-Logo, Brands, Business News

If better working conditions, sustainable production, or ethical supply chains are ways in which a brand can enhance its reputation, appeal and value, then doing good globally can be good for business.

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Go With the Flow: How to Strategize for a System in Motion

Debra Scherer | Posted 04.27.2012

Read More: Content, Branding, Social Media Strategy, E-Commerce, Brands, Information Systems, Business News

People often ask me, why have you called your company The Little Squares? Are you thinking about pixels? Polaroids? Contact sheets? Film stills? Or ar...

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What Does Love Mean to Brands?

Sean X | Posted 04.25.2012

Read More: Sears, Craftsman, Branding, Apple, Company-Brands, Brands, Business News

Love. Often people give presentations about "brand" love and cite companies like Apple, or Starbucks, or Virgin. Guess what? No other brand is Apple, ...

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From Profit Pools to Talent Pools

Ije Nwokorie | Posted 04.09.2012

Read More: Creativity, Leadership, Profit, Talent, Innovation, Business, Customer Service, Management, Brands, Business News

"If I had asked people what they wanted, they would have said faster horses." You've heard that one before. Apparently, Henry Ford never said it. ...

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An Evolved Take on Psychology, Brands and Poverty

Auren Kaplan | Posted 03.17.2012

Read More: Walmart, Maslow's Hierarchy of Needs, (Product)RED, Poverty, Nike, TOMS Shoes, Scott Harrison, Global Poverty, Kim Kardashian, Blake Mycoskie, Evolve, Brands, Charity: Water, Mark Woerde, Impact News

I want people to understand how they are exactly the same as the person in the slum. In that uniquely human way, they are no better and no worse than them -- they are the same.

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The Changing Face of Change

Marian Salzman | Posted 02.26.2012

Read More: Middle Class, Tradition, Trends, Parenting, Entitlement, Discontent, Doing Good, Occupy Movement, 2012, Social Media, Marriage, Change, Consumerism, Value, Arab Spring, Africa, Millennials, Trendspotting, Sustainability, Socialpreneurs, Csr, Kim Kardashian, China, Gay Marriage, Brands, Culture News

As we fade to gray in 2012, it's due in no small part to the tearing down of traditions and an end of entitlement gone extreme.

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2012 Reputation Checklist

Dr. Leslie Gaines-Ross | Posted 02.22.2012

Read More: Bp, Reputation, Online Reputation, News Corp., Reputation Management, Weber Shandwick, Business Social Media, reputation.com, Business, Crisis Communications, Brands, 2012, Business News

Reputation will always continue to matter but for reasons that are less financially-based than in the past.

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94% of Consumers Would Switch Brands to Support a Cause

Auren Kaplan | Posted 02.03.2012

Read More: Cause Survey, Citizen Consumption, Citizen Consumer, Impact News, Cause, Cause Marketing, Brands, Holiday and Causes, Business, Cone Inc Study, Advertising, Cause Integration, Charity, Impact News

If you're like the vast majority of people out there, you are a citizen consumer - you just might not know it yet. Citizen consumers are empowered i...

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The Passion Portfolio

Scott Shamberg | Posted 01.02.2012

Read More: Starbucks, Investment Portfolios, Lululemon, Brands, Small Business News

Do you feel comfortable investing in this economy? Do you trust the stock tips your financial analyst is giving you? (No offense Michael, I trust you)...

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Six Brands That Have Come Back From The Dead

24/7 Wall St. | Posted 12.14.2011

Read More: Camaro, Old Spice, Apple, Marvel, Wall Street, Circuits, Comeback Brands, Dying Brands, Vw, New Coke, Nintentdo, Volkswagen, Nintendo, Lego, Brands, Business News

From 24/7 Wall St.: It is not unusual for brands to disappear. It is unusual to see major brands resurrected. Scores of brands like New Coke, Circuit ...

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A Re-Think on Branded Content

Joe Frydl | Posted 12.05.2011

Read More: Advertising Week 2011, Advertising Week, Advertising, Advertisingweek, Brand Advertising, Branded Content, Brands, Media News

Instead of thinking about how to integrate brands into content, marketers need to be more disciplined about how to integrate the right kind of content into the brand's marketing mix to accomplish a specific objective.

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How Much is Enough, Really?

Cassie Hughes | Posted 12.04.2011

Read More: Brand Advertising, Advertising Week, Advertising Industry, Advertising, Advertising Week 2011, Brands, Advertisingweek, Business News

A marketer's inconvenient truth is that consumers now demand that brands are authentically present in all facets of their lives; short cuts and bare minimum marketing simply don't create a memorable brand experience.

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Knockoffs As Fine Art

Posted 11.08.2011

Read More: Fendi, New Jersey, Coach, Customization, Luis Gispert, Gucci, Knockoff, Burberry, Louis Vuitton, Decepcion, New York, Urban, New York Fashion Week, Brands, Arts News

The knockoff fashion culture brings the inaccessibility of major luxury brands to the masses, and the results are often nothing like what the original...

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Companies With The Most Valuable Brands

The Huffington Post | Harry Bradford | Posted 11.10.2011

Read More: Google, Apple, Great Recession, Corporate Reputation, Wells Fargo, Slidepollajax, Bank of America, Santander, Rand-Finance Global 100, Brands, Brand Finance, Business News

At the same time the U.S. economy teeters on the edge of recession, public perception of even the most well-known brands is deteriorating. The com...

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Think Users First, Brands Second

Fred Wilson | Posted 10.25.2011

Read More: Foursquare, Fred Wilson, Small Business America, Small Business, Groupon, Users, Internet Users, Startups, Entrepreneurs, Huffpost Small Business News and Trends, Facebook, Union Square Ventures, Technology, Entrepreneurship, Brands, Small Business News

When you are building your product and thinking about your go to market strategy, you can focus on getting everyday internet users first. Or you can focus on getting brands first and working with them to get users.

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Momentum Motors

Naomi Troni | Posted 10.12.2011

Read More: Creativity, Media, Business Ideas, Smarter Ideas, Business, Advertising, Brands, Business News

When a brand loses dynamism, it means it is slipping off people's radars. If it's a familiar brand, declining dynamism means the brand is likely to be seen as old-fashioned, out of touch, and fading.

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How Generic Brands Change Our Self Perception

Heidi Grant Halvorson, Ph.D. | Posted 09.22.2011

Read More: Generic Brands, Brands, Healthy Living Health News, Generic Brands and Self-Worth, Brands and Self-Worth, Brands and Self-Esteem, Generic Brands and Self-Esteem, Healthy Living Mind, Emotional Intelligence, Healthy Living News

Studies suggest that as adults we continue to unconsciously see our own worth to some extent as a function of whether or not we buy, or are given, the "good version" of the products we use.

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Commercial Food Icons On Twitter

The Daily Meal | Posted 08.08.2011

Read More: Marketing, Social Media, Food, Twitter, Cooking, Brands, Slidepollajax, Food News

You've been regaled by the most followed food critics on Twitter, noted with interest the Twittersphere's most followed chefs, and intrigued by the ...

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Corporations: Pillars of the Community?

Marian Salzman | Posted 08.06.2011

Read More: Foursquare, Euro Rscg, Austin, Local, Farmers Markets, Community, Entrepreneurs, Business, Csr, Hyperlocal, Doing Good, Outsourcing, Stamford, Corporations, Millennials, Digital, Hyperlocal Media, Patch, Pittsburgh, Brands, Creative Class, Quality of Life, Business News

There's a real paradox today in the meaning of the word community. On one hand, we're building our communities online and forming tribes with like-min...

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Toronto Entrepreneur Oversees Major Brands Including Marilyn Monroe

The Canadian Press | Neil Davidson | Posted 07.24.2011

Read More: Marilyn Monroe, Toronto, Bob Marley, Jamie Salter, Entrepreneurs, Entrepreneurship, Toronto Entrepreneurship, Small Business America, Brands, Home News

TORONTO (CP) - Marilyn Monroe, Bob Marley and mixed martial arts seem like a strange mix but Jamie Salter sees all three as blue-chip investments. ...

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The World's Most Misunderstood Brands

24/7 Wall St. | Posted 05.27.2011

Read More: Consumer Companies, Xerox, Most Misunderstood Brands, Mtv, Brands, Yahoo, Business News

The process of brand valuation is more an art than a science, or at least that is the conclusion of research done by 24/7 Wall St. The most well-regar...

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