Ultimately the key to making sure your business is tweeting in an engaging and interesting way is to insert a human element into your twitter presence.
Hoover is classic example of a brand who's success ultimately lead to its demise, as so many of us now say we're "hoovering" when we're using a Dyson. Google is a dangerously long way down this slippery slope.
To create dialogue -- your followers aren't just following as a passive audience. They're evolving as active brand participants.
Four alcohol consumption trends that Millennials are giving cheers to.
3D printing is just about ready for its close-up. But will brands see it as a marketing opportunity, or a copyright nightmare? 3D printing marketplac...
Since it introduced Pinterest for Business just last November, the three-year-old pinboard photosharing website has been on fire. And if you haven't yet heard the company's new set of tools and terms designed to help brands use the site, you'd better catch up fast.
From 24/7 Wall St.: Brand reputations are among the most prized assets major corporations have. A look at relevant surveys shows that brand valuations...
Your fidgeting may be about current challenges to effectively use social media in internal and external strategies. In a sense, we are all still adjusting to the Internet age -- even though it is now more than two decades old.
Oxfam just released its "Behind the Brands" scorecard and we can be sure that CEOs at each of the 10 ranked companies went straight to the overview to see where they were placed; concern for their actual score would have been secondary and a deeper look at the details behind the scores third.
The system is poised for change. Now is the time for all of us to show companies that it is in their interests to lead. No brand is too big not to listen to its customers, and if enough of us urge the "Big 10" to do what is right, they will have no choice but to listen.
A.J. Brustein, The Coca-Cola Company's newly-named Innovation Accelerator Director talks about how content sits at the core of everything they do.
When China starts naming pandas after Oreos, they are buying more than 'Milk's Favorite Cookie.' They are buying the greatest brand of all: the United States of America.
Just because your brand has equity which has been built up over a long period of time, this does not mean its reputation is safe. Reputation can be tarnished in the blink of an eye, often to the point of no return.
Will Graph Search be a hit or will it be another innovation to fall by the wayside? Only time will tell, but it's a journey that brands should definitely be keeping an eye on
My fellow marketing professionals, don't do evil; we must look beyond party or faction, beyond advertiser, agency and vendor and remember our solemn and shared responsibility to support this great nation by creating entertainment that cheers and informs.
Where are the leaders on Madison Avenue? Perhaps its time for a little soul searching within the community.
In 2012, smart brands went bold with content marketing strategies that incorporated social media, email, mobile devices, Web sites, video and graphics...
As the year ends, a shout-out for building responsible executive reputation is in order. We are lucky to have leaders like Bill Gates and Bill Clinton who have devoted their next chapters to responsible endeavors that make a difference. Reputations can be burnished in surprising ways.
When was the last time you clicked on an online advertisement? Right. So how can brands up this "win rate" when consumers have a pretty turned off attitude when it comes to online advertising?
People don't have relationships with products; they are loyal to brands. Without having a 'hook' and enough courage and persistence, it is difficult to turn a product into a successful brand.
In culture, beta has come to represent a new level of interaction based on transparency and open innovation. Beta culture is the culture of the now. And it is changing everything.
Political leaders have known for centuries what commercial organizations have recently discovered: The most successful brands are rooted in universal human ideals.
So, how do this year's presidential hopefuls match up on these brand-building principles to heavy hitters like Starbucks and Apple?
It's no wonder why the app store runneth over -- brands want to be the scene stealer in this crucial mobile chapter of their consumer's storyline or, at the very least, have a supporting role in this digital act. But getting it right can be a tricky song and dance.
Facebook page admins have been grumbling about a sharp drop in the reach of their pages' posts, meaning that fewer fans are seeing each status update.
