Brands

Social Purpose Becomes the New Social Status in Business

Mitchell Markson | Posted 10.21.2009 | Business

Read More: Marketing, Online Advertising, Advertising, Brands, TV Advertising, Social Purpose, Consumers, Capitalism, Business News

While full-on capitalism may still be our love story (I hear you Michael Moore), a kinder, gentler, more benevolent and yet still profit-driven form of marketing and business is on the rise.

Read Post

Kellogg's to Laser Etch their Logo on Individual Corn Flakes

Piers Fawkes | Posted 10.14.2009 | Technology

Read More: Branding, Psfk, Laser, Kellogg's, Brands, Generic Cereals, Breakfast Cereal, Cereal, Technology News

Cereal maker Kellogg's is planning to laser etch its logo on individual Corn Flakes in an effort to set itself apart from imitations and generic brands.

Read Post

What Brands Can Learn From Online Dating

Christine Huang | Posted 10.12.2009 | Business

Read More: Relationships, Humor, Advertising, Branding, Marketing, Media, Online Dating, Brands, OKCupid, Business News

No one likes to be talked down to -- whether by a suitor or a company. Speaking with humor and candor will sometimes work; but in general, what we want and expect is intelligent messaging.

Read Post

Will Consumer Spending Change Once the Recession Ends?

Jenny Darroch | Posted 09.30.2009 | Business

Read More: Post Recession Behavior, Conspicuous Consumption, Consumer Spending, Marketing in a Recession, Brands, Consumer Behavior, Business News

It won't be hard to identify an increase in consumer spending but it will be more difficult to detect whether in fact consumer values have fundamentally changed. Now that will be interesting.

Read Post

Great, Green Fashion Brands

Avital Binshtock | Posted 11.12.2009 | Green

Read More: Hiking, Clothing, Patagonia, Cotton, Artisans, Green, Earth, Billabong, Timberland, Planet, Outdoors, Jewelry, Organic, Trees, Recycling, Etsy, Rei, Style, Diy, Environment, Sustainability, Fashion, Bamboo, Business Suit, Shoes, Menswear, Brands, Handmade Crafts, Silver, Green News

Some of the most eye-catching baubles are made of stuff that had a past life--and many of them can be found on Etsy, a global network of artisans selling handmade works.

Read Post

Clothing Company to go Logo-less and Brand-less

Piers Fawkes | Posted 09.12.2009 | Style

Read More: Design, Clothing, Branding, Logos, Style, Business, Punk Rock Ethos, Freshjive, Brands, Rick Klotz, Anti-Branding, Style News

Rick Klotz, the owner and designer for Freshjive states disillusionment with the world of branding and marketing and a desire to return to the essence of design as reason for this bold new move.

Read Post