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Brands in China

Brand Management in China: Three Golden Rules

Tom Doctoroff | Posted 11.11.2009 | World

Read More: Simplicity in Advertising, Chinese Consumer, Status, Colgate, Face, Haagen-Daaz, Debeers, Price Premium, Haier, China, Chinese Brands, Confucianism, Sony, Bmw, Nike, Chinese Culture, Pizza Hut, Brand Management, Nestle, Starbucks, Brands in China, Rules of Marketing, P&G, Handycam, Tcl, Changhong, World News
Tom Doctoroff

The Chinese worldview, not to mention its brandscape, is profoundly different from Western markets. Here are a few "golden rules" marketers must know before landing in the mainland.

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The State of China's Brand Landscape in 2009: FAQs

Tom Doctoroff | Posted 11.26.2008 | Business

Read More: Digital in China, New Media in China, Advertising, Olympic Marketing, Chinese Brands Abroad, 2008 Developments in China, China Marketing, Business News, China, 2009 Forecast, Brands in China, Business News
Tom Doctoroff

It's dangerous to generalize but the Chinese have always been conservative spenders and messages in China, particularly those targeted to the mass market, have usually focused on "protective" benefits.

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