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Brands Marketing

It's the Branding, Stupid!

Laura-Marie Töpfer | Posted 01.26.2013 | Impact
Read More: Brands Marketing, Business Branding, Marketing, Startups, Branding, Business, Brands, Marketing Products, Branding Startups, Impact News
Laura-Marie Töpfer

People don't have relationships with products; they are loyal to brands. Without having a 'hook' and enough courage and persistence, it is difficult to turn a product into a successful brand.

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The Relationship Between How You Feel and What You Buy

Naomi Troni | Posted 01.17.2012 | Business
Read More: Advertising Emotions, Consumer Emotions, Advertising Psychology, Brands Marketing, Mood Regulation, Brand Psychology, Consumers Marketing, Buying Brands Psychology, Business Marketing, Business News
Naomi Troni

Most of us don't buy products; we shop and buy with the intention of getting the emotions we want. We buy the sizzle, not the sausage.

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