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Brave Leadership

Rebranding? Be Like Blue Ribbon Sports (Nike)

George Bradt | Posted 07.23.2014 | Business
George Bradt

The only constant is change. If you're not moving forward, you're falling behind. This is why you need to evolve your brand on a constant basis and even rebrand when warranted.

Trying To Manage Millennials? Give Up and Lead Them Instead

George Bradt | Posted 07.27.2014 | Business
George Bradt

Don't even try to manage Millennials, the largest generation in the workforce. Lead them. Yes Virginia, those born just before the turn of this last century are different.

Five Keys To BRAVE Innovation

George Bradt | Posted 06.15.2014 | Business
George Bradt

In most industries, the lowest cost player makes money selling large quantities of product or service at a low price with great discipline. The differ...

Driving Growth Across Industries With The What, How And Who Approach

George Bradt | Posted 06.09.2014 | Business
George Bradt

Consider the "What, How and Who" approach to driving growth through high-performing teams. David Berg has used it successfully across several differen...

Top 100 Ideas And Quotes For First-Time Leaders

George Bradt | Posted 06.02.2014 | Business
George Bradt

As a refresher on the fundamentals of leadership, this highlights 100 of the best ideas and quotes for first-time leaders from my New Leader's Playboo...

How The Best Fortune 500 Companies To Work For Drive Appreciation, Access, Rewards

George Bradt | Posted 05.12.2014 | Business
George Bradt

Looking across the 18 best companies to work for in the Fortune 500 indicates three broad themes: appreciation, access and rewards. Google, American E...

A BRAVE New Approach To Social Media And Community Building

George Bradt | Posted 05.05.2014 | Business
George Bradt

We've come full circle. For most of our existence people sold things to others through one-on-one relationships. It's only since World War II that mas...

Three Things First-Time Leaders Should Know

George Bradt | Posted 04.28.2014 | Business
George Bradt

The number one problem first-time leaders face is failing to understand that leading requires entirely different strengths than does doing or managing...

Breaking Good: Transcending the Good for Others/Goodf for Me Tradeoff

George Bradt | Posted 04.14.2014 | Business
George Bradt

Happiness is good. Actually it's found in the pursuit of three goods: good for others, good at it, good for me. Even better, a study by the University...

Why Google Can Not Run the World: Wisdom = Data + Experience

George Bradt | Posted 04.14.2014 | Business
George Bradt

Google's purchase of Nest moves it one step further into the Internet of Things and a completely connected world. There's no doubt that data-driven de...

A Personal Branding MAP For Leaders

George Bradt | Posted 02.25.2014 | Business
George Bradt

People follow charismatic leaders for a time. But they devote themselves over time to the cause of a BRAVE leader who inspires and enables them in the...

How DHL Instilled A Customer-Focused Mentality Among Its Employees

George Bradt | Posted 01.23.2014 | Business
George Bradt

"Why, anybody can have a brain. That's a very mediocre commodity. Every pusillanimous creature that crawls on the earth-or slinks through slimy seas h...

Ben & Jerry's, Unilever And The 'Flavor Graveyard' Of Past CEOs

George Bradt | Posted 01.23.2014 | Business
George Bradt

Ben & Jerry's CEO Jostein Solheim should not have been able to assimilate into the culture at the company, but he did. His story provides a great exam...

Lifeway CEO's Secret Ingredient? Attitude

George Bradt | Posted 09.16.2013 | Business
George Bradt

Can you easily describe your leadership attitude? This might surprise many, but attitude is more important than you think. After all, attitude is the ...

Risk and Reward: Does Your CEO Take the Big Bet?

George Bradt | Posted 07.08.2013 | Business
George Bradt

Choosing where to play is the CEO's big bet. He or she must lead the strategic direction of the company by examining the business environment, organiz...

Practice What You Preach or Pay the Price

George Bradt | Posted 06.18.2013 | Business
George Bradt

They won't believe what you say. They will believe what you do. But, even if what you do matches what you say, you will eventually falter if it doesn't match your own fundamental beliefs. This is why "Be Do Say" leadership is so powerful.

Does Your Organization Need an Attitude Change?

George Bradt | Posted 05.13.2013 | Business
George Bradt

An attitude adjustment is often the pivot point for changing an organization's behaviors and relationships in order to survive and thrive in a rapidly changing industry.

Why Management by Objective Is Unsustainable

George Bradt | Posted 04.24.2013 | Small Business
George Bradt

Leveraging BRAVE inputs (Behaviors, Relationships, Attitudes, Values, Environment) to produce the right outputs is complicated but worthwhile.

Work Less, Create More Value: The Art of Delegating

George Bradt | Posted 02.11.2013 | Business
George Bradt

Working harder is often counter-productive. If the scope of what you're trying to accomplish is too much to get done in a high quality way, say "no" to some of the less important items and non-value-adding steps.