Consumers are simply more knowledgeable about what they are thinking of buying because of the continuing use of mobile and social. This trend can be seen world wide, especially in select Asian and African countries.
At any moment, an unhappy customer can share their opinion with the masses through social media and the web, negatively affecting your business. That's why it's important to create an excellent experience for your customers to help develop your company's relationship with them.
The commonly used phrase content is king has never been more true in 2012 and for the future. Both B2B- and B2C-focused companies can reach new audiences by providing them with valuable, relevant content.