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Brian Whetten

Companies That Care: How to Turn Customer Service Into a Compelling Competitive Advantage

Brian Whetten | Posted 05.05.2014 | Business
Brian Whetten

The true test of customer service is not what happens when things are going well. And it's not about meeting expectations. Those are just the ante to get in the game.

Are You Too Stressed for Success?

Brian Whetten | Posted 08.24.2013 | Business
Brian Whetten

Where stress can lead to success, overstress is one of the primary predictors of failure. And perversely, the more committed we are to creating results, the larger this danger becomes.

How Great Entrepreneurs Create Sustainable Success

Brian Whetten | Posted 05.12.2013 | Business
Brian Whetten

Ten years, 11 months and 21 days ago, I walked away from my entrepreneurial addiction. It had been quite the ride.

Social Responsibility: Why Should Companies Care?

Brian Whetten | Posted 02.17.2013 | Business
Brian Whetten

How can companies actually focus on anything more than just next quarter's results? We're not just talking about a PR campaign or a new mission statement. We're talking about a new way of doing business. We're talking about deep change.

How to Give Yourself a Raise (Without Your Boss Even Knowing)

Brian Whetten | Posted 08.18.2012 | Business
Brian Whetten

Do you want more from your work? Do you want more for your company? Then own your own engagement, learn how to give yourself a raise and teach others how to do the same.

Today, the People of Egypt Are Our Teachers

Brian Whetten | Posted 05.25.2011 | World
Brian Whetten

For almost a decade, and with all the best intentions, we've been perpetrating great violence in the Middle East. We've given voice to our fears, and the costs have been high. But times are changing.

The Death of Dilbert: Why Your Children Will Need to Love Their Jobs

Brian Whetten | Posted 05.25.2011 | Business
Brian Whetten

While the number of unskilled jobs and professional jobs have both been increasing, even in the face of this recession, the number of skilled, routine jobs -- the bread and butter work of the middle class -- is falling through the floor.

Goldman, Wall Street and Financial Terrorism

Brian Whetten | Posted 05.25.2011 | Business
Brian Whetten

The most disturbing part of the Goldman lawsuit is that it confirms Goldman's reputation of doing whatever it takes to win, even if it damages their clients and society as a whole.

Can Business Be A Force For Good?

Brian Whetten | Posted 05.25.2011 | Business
Brian Whetten

We've compartmentalized money and meaning. For-profits are supposed to make money, non-profits are supposed to make a difference. That has left many people feeling successful but unfulfilled.

The Core Problem in Business - It's Not What You Think

Brian Whetten | Posted 05.25.2011 | Business
Brian Whetten

Study after study shows that the core problem in business is not a lack of cognitive intelligence. It's a lack of emotional intelligence.

The Death of Mass Marketing

Brian Whetten | Posted 05.25.2011 | Business
Brian Whetten

Interruption based marketing is being replaced by permission based marketing. Indiscriminate advertising is being replaced by web of trust marketing.

What Does it Mean To Practice Conscious Capitalism?

Brian Whetten | Posted 11.17.2011 | Healthy Living
Brian Whetten

When our conscious self is identified with our spiritual self, both economics and service are about abundance and love. It's what happens as we find our inner conflicts -- and learn to love them.

The Real Roots of the Financial Crisis

Brian Whetten | Posted 11.17.2011 | Healthy Living
Brian Whetten

We've pointed a lot of fingers at a lot of targets, including bankers, regulators, and homeowners. But none of these explanations speak to the deeper roots of the crisis.