Brightroll Ceo

Video: BrightRoll's Tod Scarodoti on a New Video Ad Exchange, the Power of Retargeted Video Ads

Andy Plesser | Posted 05.25.2011

Read More: Beet.TV, Brightroll-Ceo, Technology News
Andy Plesser

Brightroll, the big San Francisco-based video ad network, has launched an online ad exchange for video.  We caught up with founder and CEO Tod...

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Video: Online Video CPM's Keep Dropping, BrightRoll CEO Says

Daisy Whitney | Posted 05.25.2011

Read More: Ad Networks, Brightroll CEO, Tod Sacerdoti, Online Video CPMs, Cpms, Performance Pricing Online Video, Brightroll, Technology News
Daisy Whitney

Since the company's launch in 2006, online video ad network BrightRoll has seen CPMs for video ads drop by $1 to $1.50 each quarter. But CEO Tod Sacerdoti said he expects CPMs to stabilize shortly.

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