Nowadays, soccer is rapidly gaining in popularity over here. It is also big business. NBC recently paid a quarter of a billion dollars for the U.S. broadcasting rights to the Premiership for this season and the next two -- that's almost $220,000 per game.
Which are the most important events that happened during your lifetime, a sample of young people between 18 and 29 in Pakistan was asked for the British Council aligned Next Generation report published on 2 April.
Let's stop patronizing young people who form the growing majorities in so many countries of the world. And let's start helping them with their initiatives. Young professionals are not our hope for tomorrow. They are our need for today.
Nearly everyone likes cultural diplomacy in principle, but some remain skeptical about its value. It is seen by many as soft power at its softest, safe and fuzzy, with more aesthetic rewards than diplomatic ones.
Soft power is precious because it is built upon trust earned over time. But trust requires a willingness to listen. Real friendship cannot survive in a one-way street, but thrives on mutuality and exchange.