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Burson Marsteller

Convergence in the Garden of Government Influence

Gary Hart | Posted 07.15.2012 | Politics
Read More: Intergroup, Burson-Marsteller, Lobbying, Lobbyists, Hill & Knowlton, Wpp, Omnicom Group Inc., Lobbyist, Politics News
Gary Hart

The influence business is no longer about votes up or down on particular measures that may emerge in Congress or policies made in the White House. This is about setting agendas, deciding what should, and should not, be brought up for hearings and legislation.

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Arab Youth and Economic Prospects

Philip Seib | Posted 07.08.2012 | World
Read More: Arab Spring, Burson-Marsteller, Public Diplomacy, Arab Youth, World News
Philip Seib

Public diplomacy involves long-term strategies, and the mix of hopes and concerns so clearly reflected in the responses to the Arab youth survey should be integrated into the planning of public diplomacy programs directed at this part of the world.

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Interested in a Global Career? Consider PR

Stacie Nevadomski Berdan | Posted 01.09.2012 | Business
Read More: Go Global, Burson-Marsteller, Public Relations, Get Ahead by Going Abroad, Stacie Berdan, Globalization, Job Search, International Careers, Business News
Stacie Nevadomski Berdan

If someone told you that you could fast-track your career and significantly increase your pay while achieving a high degree of job satisfaction, signi...

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AIG To Offer Reputation Insurance

The Huffington Post | Harry Bradford | Posted 12.11.2011 | Business
Read More: Bp, Goldman Sachs, Video, Porter Novelli, Burson-Marsteller, Corporate Reputation, Chartis, Aig, New York Times, Saturday Night Live, Wall Street Journal, Reputation Insurance, Business News

As protests aimed at capitalism and corporate greed sweep the nation, big businesses can end up spending big bucks to get their public images back on ...

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Russell Simmons: Face of Modern American Business?

Pedro L. Rodriguez | Posted 08.21.2011 | Technology
Read More: Lagrant Foundation, Apple, Groupon, Burson-Marsteller, American Business Awards, Stevie Awards, Overstock.com, Minorities, Technology News
Pedro L. Rodriguez

The 2011 American Business Awards were presented in front of a room of American business people by The Stevie Awards last night. Representatives from ...

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Facebook or Google: Who's Your Data?

Tanya Jo Miller | Posted 07.13.2011 | Technology
Read More: Facebook Privacy, Mark Zuckerberg Facebook, Google Chrome OS, Burson-Marsteller, Google Chrome, Voyurl, Technology News
Tanya Jo Miller

There's an ancient Chinese proverb that goes like this: "He who owns your data owns your soul." That's a rough translation, but you get the point. T...

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Facebook and Burson-Marsteller: A Cautionary Tale

Pedro L. Rodriguez | Posted 07.15.2011 | Technology
Read More: Google, Burson-Marsteller, The Social Network, Public Relations, Mark Zuckerberg, Google Privacy, Facebook, Christopher Soghoian, Facebook Google Pr, Facebook Google Bloggers, The Daily Beast Google, Technology News
Pedro L. Rodriguez

Google has been victimized and falsely accused. It's a who done it tale of caution that exemplifies the tenuous relationship that PR professionals share with journalists.

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CAUGHT: PR Firm Facebook Hired To Smear Google Scrubs Negative Posts

The Huffington Post | Timothy Stenovec | Posted 07.14.2011 | Technology
Read More: Google, Wired Magazine, Google Privacy, Facebook Privacy, Social Media, Video, Facebook, Burson-Marsteller, Privacy, Wired, Facebook Google, Google Facebook, Technology News

Burson-Marsteller, the public relations firm that Facebook hired to spread bad press about Google to media organizations, was caught yesterday deletin...

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Amy Lee

Google Smear Campaign Leaves Facebook Looking Desperate

HuffingtonPost.com | Amy Lee | Posted 07.12.2011 | Technology
Read More: Google, Facebook Google Smear, Burson Marsteller, Facebook Pr Campaign, Facebook, Google Social Circles, Facebook Google, Technology News

A failed attempt to discredit Google in an ongoing war to capture users, good will, and user information has backfired, hurting Facebook's reputation....

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Facebook's Embarrassing Secret Campaign To Discredit Google Revealed

The Huffington Post | Amy Lee | Posted 07.12.2011 | Technology
Read More: Google, Burson Marsteller, Facebook Google Smear, Facebook Pr Campaign, Facebook, Google Social Circles, Facebook Google, Technology News

Scroll down for update. How not to take on Google: hire a PR firm to spread a secret smear campaign about its privacy policies. That goes double...

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The Perino Conundrum: PR's Expert Inexperts

Martin Luz | Posted 05.25.2011 | Politics
Read More: Heck of a Job, Plouffe Obama, Burson-Marsteller, Ari Fleischer, Dana Perino, Mark Penn, Edelman PR, Pr, Flacks, David Plouffe, Edelman, Talking Points, T Mobile, Waggener Edstrom, Michael Smerconish, Starbucks, Spin, Broadcasting Board of Governors, Cuba, Bay of Pigs, Politics News
Martin Luz

Sometimes a story just sticks with you. Such is the crazy and amusing story of Dana Perino - Bush's White House House Press Secretary - who admitted she had no idea what the Cuban Missile Crisis was.

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Icarus, Tiger and Chess: Behind the Scenes of Woods' Train Wreck

Robbie Vorhaus | Posted 05.25.2011 | Sports
Read More: Img, Burson-Marsteller, Public Relations, Hill & Knowlton, Tiger Woods, Elin Nordegren, Barbro Holmberg, Icarus, Crisis Communications, Mark NeJame, Sports News
Robbie Vorhaus

Like a big chess game, Tiger's advisors are desperately trying to figure out their next several moves. This is no longer a PR mess, it's a grim train wreck of epic proportions. What's happening behind the scenes?

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Wall Street Journal: Mark Penn's Column Not Conflict Of Interest

New York Times | RICHARD PÉREZ | Posted 05.25.2011 | Media
Read More: Mark Penn Wall Street Journal, Mark Penn, Burson-Marsteller, Wall Street Journal, Mark Penn Burson-Marsteller, Media News

The Wall Street Journal said on Thursday that it would keep the public relations executive Mark J. Penn as a columnist, and that the paper's ethical s...

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Integrating Communication to Maximize Influence and Minimize Business Risk

Stacie Nevadomski Berdan | Posted 05.25.2011 | Business
Read More: Burson Marsteller, Competitiveness, Communications, Economic Crisis, Business News
Stacie Nevadomski Berdan

Sincere and regular communication, such as walking the halls, checking in and putting a human face to the words on an internal memo, are critical to maintaining employee confidence.

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Dana Perino To Join Firm Led by Clinton Adviser

Wall Street Journal | JOHN D. MCKINNON | Posted 05.25.2011 | Media
Read More: Burson Marsteller, White House Press Secretary Perino, Perino Joins Penn, Mark Penn Burson Marsteller, Dana Perino, Dana Perino Mark Penn, White House Press Secretary, Media News

WASHINGTON -- Dana Perino, President George W. Bush's last White House press secretary, will join Clinton administration adviser Mark Penn at public-r...

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In a New Media World, the Best PR Is to Be Your Own Media

Jay Marose | Posted 05.25.2011 | Media
Read More: News Corp, General Electric, Time Warner, Yahoo, Perez Hilton, Burson-Marsteller, Public Relations, Disney, Mtv, Mark Penn, Media News
Jay Marose

For PR people, media conglomeration has only made the ability to garner press coverage of your product, be it a entertainment, consumer items or causes, based on its own merits more difficult.

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Mark Penn, Karen Hughes Team Up On Corporate Crisis Group

WSJ | Posted 05.25.2011 | Politics
Read More: Mark Penn Burson-Marstellar, Mark Penn Karen Hughes, Burson-Marsteller, Clinton Strategist, Bush Adviser Karen Hughes, Bush Advisers, Hillary Clinton, Karen Hughes, Mark Penn, Clinton Campaign, Politics News

The Wall Street Journal reports (password req.): Two hard-charging political operatives are teaming up to create a bipartisan consulting organization...

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Michael Roston

Blackwater-Linked Figure No Longer WIth Penn's Firm

HuffingtonPost.com | Michael Roston | Posted 05.25.2011 | Politics
Read More: Mark Penn, Breaking Political News, Robert Tappan, Burson-Marsteller, Blackwater, Politics News

The top adviser to Hillary Clinton's campaign says that an executive who brought heightened scrutiny to the public relations giant he runs by helping ...

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