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Burson Marsteller

The Arab World's Global Citizens

Sunil John | Posted 07.05.2014 | World
Sunil John

Nearly half of all those polled (46 percent) agree with the statement, "Traditional values are outdated and belong in the past; I am keen to embrace modern values and beliefs," up from just 17 percent in 2011.

Kate Sheppard

World's Biggest Coal Company, World's Biggest PR Firm Pair Up To Promote Coal For Poor People

HuffingtonPost.com | Kate Sheppard | Posted 03.28.2014 | Politics

WASHINGTON -– Peabody Energy Corp., the world's largest private-sector coal company, launched a public relations and advertising campaign last month...

Convergence in the Garden of Government Influence

Gary Hart | Posted 07.15.2012 | Politics
Gary Hart

The influence business is no longer about votes up or down on particular measures that may emerge in Congress or policies made in the White House. This is about setting agendas, deciding what should, and should not, be brought up for hearings and legislation.

Arab Youth and Economic Prospects

Philip Seib | Posted 07.08.2012 | World
Philip Seib

Public diplomacy involves long-term strategies, and the mix of hopes and concerns so clearly reflected in the responses to the Arab youth survey should be integrated into the planning of public diplomacy programs directed at this part of the world.

Interested in a Global Career? Consider PR

Stacie Nevadomski Berdan | Posted 01.09.2012 | Business
Stacie Nevadomski Berdan

If someone told you that you could fast-track your career and significantly increase your pay while achieving a high degree of job satisfaction, signi...

AIG To Offer Reputation Insurance

The Huffington Post | Harry Bradford | Posted 12.11.2011 | Business

As protests aimed at capitalism and corporate greed sweep the nation, big businesses can end up spending big bucks to get their public images back on ...

Russell Simmons: Face of Modern American Business?

Pedro L. Rodriguez | Posted 08.21.2011 | Technology
Pedro L. Rodriguez

The 2011 American Business Awards were presented in front of a room of American business people by The Stevie Awards last night. Representatives from ...

Facebook or Google: Who's Your Data?

Tanya Jo Miller | Posted 07.13.2011 | Technology
Tanya Jo Miller

There's an ancient Chinese proverb that goes like this: "He who owns your data owns your soul." That's a rough translation, but you get the point. T...

Facebook and Burson-Marsteller: A Cautionary Tale

Pedro L. Rodriguez | Posted 07.15.2011 | Technology
Pedro L. Rodriguez

Google has been victimized and falsely accused. It's a who done it tale of caution that exemplifies the tenuous relationship that PR professionals share with journalists.

CAUGHT: PR Firm Facebook Hired To Smear Google Scrubs Negative Posts

The Huffington Post | Timothy Stenovec | Posted 07.14.2011 | Technology

Burson-Marsteller, the public relations firm that Facebook hired to spread bad press about Google to media organizations, was caught yesterday deletin...

Amy Lee

Google Smear Campaign Leaves Facebook Looking Desperate

HuffingtonPost.com | Amy Lee | Posted 07.12.2011 | Technology

A failed attempt to discredit Google in an ongoing war to capture users, good will, and user information has backfired, hurting Facebook's reputation....

Facebook's Embarrassing Secret Campaign To Discredit Google Revealed

The Huffington Post | Amy Lee | Posted 07.12.2011 | Technology

Scroll down for update. How not to take on Google: hire a PR firm to spread a secret smear campaign about its privacy policies. That goes double...

The Perino Conundrum: PR's Expert Inexperts

Martin Luz | Posted 05.25.2011 | Politics
Martin Luz

Sometimes a story just sticks with you. Such is the crazy and amusing story of Dana Perino - Bush's White House House Press Secretary - who admitted she had no idea what the Cuban Missile Crisis was.

Icarus, Tiger and Chess: Behind the Scenes of Woods' Train Wreck

Robbie Vorhaus | Posted 05.25.2011 | Sports
Robbie Vorhaus

Like a big chess game, Tiger's advisors are desperately trying to figure out their next several moves. This is no longer a PR mess, it's a grim train wreck of epic proportions. What's happening behind the scenes?

Wall Street Journal: Mark Penn's Column Not Conflict Of Interest

New York Times | RICHARD PÉREZ | Posted 05.25.2011 | Media

The Wall Street Journal said on Thursday that it would keep the public relations executive Mark J. Penn as a columnist, and that the paper's ethical s...

Integrating Communication to Maximize Influence and Minimize Business Risk

Stacie Nevadomski Berdan | Posted 05.25.2011 | Business
Stacie Nevadomski Berdan

Sincere and regular communication, such as walking the halls, checking in and putting a human face to the words on an internal memo, are critical to maintaining employee confidence.

Dana Perino To Join Firm Led by Clinton Adviser

Wall Street Journal | JOHN D. MCKINNON | Posted 05.25.2011 | Media

WASHINGTON -- Dana Perino, President George W. Bush's last White House press secretary, will join Clinton administration adviser Mark Penn at public-r...

In a New Media World, the Best PR Is to Be Your Own Media

Jay Marose | Posted 05.25.2011 | Media
Jay Marose

For PR people, media conglomeration has only made the ability to garner press coverage of your product, be it a entertainment, consumer items or causes, based on its own merits more difficult.

Mark Penn, Karen Hughes Team Up On Corporate Crisis Group

WSJ | Posted 05.25.2011 | Politics

The Wall Street Journal reports (password req.): Two hard-charging political operatives are teaming up to create a bipartisan consulting organization...

Michael Roston

Blackwater-Linked Figure No Longer WIth Penn's Firm

HuffingtonPost.com | Michael Roston | Posted 05.25.2011 | Politics

The top adviser to Hillary Clinton's campaign says that an executive who brought heightened scrutiny to the public relations giant he runs by helping ...