Social networking skills are no longer simply the domain of marketing. Rather, these skills are important for business professionals in all disciplines -- finance, accounting, human resources, supply chain management, operations, and others.
The pace of technological change is accelerating rapidly. In the case of social media, it is rapidly becoming social multi-media, meaning we have the addition of photos, graphics, animation, music, video, and more. Why is this happening?
There are only two types of people and two types of devices: connected and not connected. The mantra of the pridefully ignorant is: "Digital is for kids!" If you wish to be pridefully ignorant, keep saying it.