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Business Branding

My Personal Brand

Malcolm Levene | Posted 02.19.2013 | Business
Read More: Personal Brand, Career Path, Career Advice, Business Branding, Personal Development, Branding, Personal Branding, Career Tips, Business Development, Rebranding, Business News
Malcolm Levene

When I got the message that my business was going through new and different challenges, I decided that I should have had a plan B to fall back on. Then after about six very long months, I decided to reinvent my personal brand.

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It's the Branding, Stupid!

Laura-Marie Töpfer | Posted 01.26.2013 | Impact
Read More: Brands Marketing, Business Branding, Marketing, Startups, Branding, Business, Brands, Marketing Products, Branding Startups, Impact News
Laura-Marie Töpfer

People don't have relationships with products; they are loyal to brands. Without having a 'hook' and enough courage and persistence, it is difficult to turn a product into a successful brand.

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What's More Important to Your Business?

David Sable | Posted 11.11.2012 | Business
Read More: Miracle on 34th Street, Macy's, Caring, Kindness, Business, Advertising, Compassion, Brands, Business Branding, Branding, Customer Service, Business News
David Sable

What's more important to your business: deep behavioral analytics of your customers' every engagement with you, or employees who act in compassionate, kind, caring ways toward your customers, perhaps ignoring the very analytics, ROI, and process that you think define your brand?

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