Gamification: The Hard Truths
Gabe Zichermann
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Posted 03.25.2013
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Technology
Read More:
Design,
Social Media,
Games,
Gamification,
Game Mechanics,
Motivation,
Business Gamification,
Marketing Gamification,
Marketing,
Technology News
Gamification -- or the use of game, loyalty and economic concepts to engage consumers and employees -- has its fair share of detractors. But good criticism should be grounded in facts and a shared desire to make the world a better place.
