Eight months ago, we challenged people to launch a brand new business and start selling. When they entered the competition, each participant chose a category best describing their shop. The store that sold the most in each category during a two-month period would take home the prize.
What is a brand? Why is it important? Simply put, a brand is your unique fingerprint -- how you are identified in your community. Whether we know it or not, we all have a brand, both personal and professional.
Many entrepreneurs feel that natural state of things is that we should be the ones pushing or pulling our business along. In fact, most business owners actually identify with one of the two, pushing or pulling.
Social media is now an integral part of almost every consumer's online habits. Statistics abound about it's popularity and it's potential as a means of driving new visitors to your website, yet many businesses are still failing to turn their social media efforts into profits.