Over the last ten years businesses have been on a quest to humanize, to become closer to customers. This changing role is leading consumers to ask not only, 'How can you make my life better?' they are asking 'What are you building to make the world better?'
Not having a mobile strategy is a "recipe for disruption", with a dash of eventual panic thrown in. The age mobile is still young enough for brands to get on board with it. That means larger budgets and greater focus on the road ahead.
The first thing I need from you is encouragement to take a bigger view of our business sector. We need to show a willingness to press traditional boundaries so we can liberate our thinking to see pockets of opportunity we may have overlooked.
Also Apple's CEO Tim Cook should develop his own personal founder's vision as a guiding principle. Especially, if he wants to project a company vision that communicates to employees, shareholders and clients a credible and promising future.
Owners and managers may not realize that only they can be a catalyst towards innovation within a company. These factors can hinder not only innovation, but also employee leadership, and accuracy of projects.
Innovation is not produced by alignment. Go to a meeting at any of the most innovative companies and you'll see that it's not a polite tea-and-crumpets conversation. Everyone isn't following each other. Rather, people are pushing and shoving.
A great challenge for businesses is engaging colleagues in and creating sustainable innovation environments. Using the culinary world as a model for innovation is a great way to be successful and energize any innovation effort.
They must create new products and services for new markets. They must be creative, and come up with new ideas that never would have been thought of before. This is the new management paradigm. Get used to it, it's not going away anytime soon.
Innovators, especially in established organizations, need complementary characters around them, people who can help sustain commitment and who have the tolerance for ambiguity that allows innovators to work through the messy process of building the next great thing.