There is a tug-of-war that goes on in marketing and promotion. Part of the marketer's brain wants to engage and open up conversation. The other part of the marketer's brain wants to close business.

Excitement is exactly the response we strive for with our social media promotions. But we're looking to give our customers more than just exclusives; we want them to have an experience.

We have only just scratched the surface of our potential -- like icebergs at least 98 percent of our emotional and intellectual awareness occurs 'under the surface' in the murky depths of the subconscious mind.

One no longer builds a successful company from the top down. Social media has changed everything. How you treat your people, how your people feel about the company, is going to get out, and that will speak to whether people will want to do business with you.

While autoresponders may not be as sexy as some of the new social media, it's a method of marketing that should not be overlooked. Here's why.

Most of us don't buy products; we shop and buy with the intention of getting the emotions we want. We buy the sizzle, not the sausage.

Today's celebrities aren't just entertainers, they are brands and businesses. Here are 5 lessons you can learn from some of the hottest celebrities around.

For the past several years, conventional wisdom has been that having a blog was the most important tool for your business. But blogs are not for everyone, nor are Facebook Pages, and now they don't have to be.

Although it explains user-centric product design, The Design of Everyday Things refines thinking about issues that go far beyond the stated scope of the book: It changes how you think about marketing.

The business of marketing is being driven by two seemingly contradictory impulses. Marketers know painfully well that engaging consumers is not only what you know, but how you express it.