Marketers have to understand that there is no time to focus on the wrong things. Being super diligent was good when the world moved slowly, but today being diligent slows you down, and can slow down the people around you.
One of the most undervalued marketing tactics is public relations. This is most likely because most people have no idea what PR is. I've debunked the top five most common PR myths to show you how PR can help you to market your small business more effectively.
We have only just scratched the surface of our potential -- like icebergs at least 98 percent of our emotional and intellectual awareness occurs 'under the surface' in the murky depths of the subconscious mind.