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Business Marketing

Conquer 4 Problem Areas to Prove Marketing ROI

Joseph Parker | Posted 08.26.2014 | Business
Joseph Parker

You're pleased with your marketing program. Your campaigns achieved short-term goals and the marketing department made important headway toward overar...

Marketing FAIL: Infographics Hidden Behind Registration Walls

Randy Krum | Posted 07.14.2014 | Small Business
Randy Krum

The companies I see that are hiding infographics behind registration walls are missing the benefit of infographics, which is to deliver easy to understand information to the audience in a format that's also easy to share because it's completely contained within the image file.

How Not to Waste Money With FaceBook Ads

Katie DeVito | Posted 06.17.2014 | Business
Katie DeVito

While contacting companies to help redo our kitchen and bathroom I came across something which I found fascinating yet frustrating at the same time. ...

Driving Content, Context and Advocacy

Christel Quek | Posted 06.14.2014 | Business
Christel Quek

2013, you really were a year to remember. From the explosion of short form content and to wearable technology grabbing headlines, the numerous events that have happened just proved how change is the only constant in the industry we love.

5 Tips to Boost Your SEO in a Competitive Online Environment

Eric Covino | Posted 05.27.2014 | Business
Eric Covino

While rankings are an important part of an SEO campaign, there is a lot more to it than that. Here are a few other areas you should be paying attention to:

It Takes One Robot to Tango

Illah Nourbakhsh | Posted 04.26.2014 | Technology
Illah Nourbakhsh

Corporations will use robotic sensing, modeling and telepresence to break out of the digital world, infusing all the marketing and monetizing know-how they have honed into a much larger universe of mixed, digital-physical reality.

Scott Levy Wants to Teach You How to "Tweet Naked"

Andrew Benkovic | Posted 03.05.2014 | Business
Andrew Benkovic

With technology every-changing, no one wants to be left out into the cold "naked." Do they?

Four Ways to Build Your Brand in 2014

Jerry McLaughlin | Posted 02.12.2014 | Business
Jerry McLaughlin

Don't let comfort morph into complacency. Don't get stuck in a rut. Sometimes brand-building requires us to try a different tack.

Why Does Some Social Marketing Just Go Through the Motions?

Bill Blaney | Posted 02.08.2014 | Small Business
Bill Blaney

Agencies that matter, and the work that's remembered, are those that always strive for more, seek to entertain and inform, and honestly look to raise awareness of their client's brand in the most innovative way.

What Twitter Founder, Jack Dorsey, Teaches Us About Marketing

Marc Wayshak | Posted 02.05.2014 | Business
Marc Wayshak

Twitter has become an integral part of our lives, and the mindset that led to its creation is just as critical to those looking to market their organizations.

Has Social Marketing Completely Replaced Traditional?

Bill Blaney | Posted 07.21.2013 | Business
Bill Blaney

As a creative director with a wide variety of clients, I have yet to see the old tools of the trade permanently retired to the tool shed just yet. As a result, it's important to realistically correct some of the myths about marketing that seem to persist these days.

Influence: Why We Should Have All Studied Psychology and Anthropology

Peter Sheahan | Posted 06.24.2013 | Small Business
Peter Sheahan

What really makes people buy? What underpins human decision making? Do we actually have the agency and power to make logic-based choices, or must we surrender to our inherent gut feelings?

How to Drive Clients Away With a Stick

Liz Ryan | Posted 01.16.2013 | Business
Liz Ryan

There is a tug-of-war that goes on in marketing and promotion. Part of the marketer's brain wants to engage and open up conversation. The other part of the marketer's brain wants to close business.

Business Marketing: Taking a Cue From Politics

Eliyahu Federman | Posted 10.23.2012 | Business
Eliyahu Federman

Excitement is exactly the response we strive for with our social media promotions. But we're looking to give our customers more than just exclusives; we want them to have an experience.

Lizard Brain: The Keys to Brand Success

Sudio Sudarsan | Posted 10.07.2012 | Business
Sudio Sudarsan

We have only just scratched the surface of our potential -- like icebergs at least 98 percent of our emotional and intellectual awareness occurs 'under the surface' in the murky depths of the subconscious mind.

How Small Businesses Can Take Advantage of Mobile Benefits

Michael Tasner | Posted 10.07.2012 | Small Business
Michael Tasner

As digital merges more closely with the in-store experience, business owners should take advantage of what marketers have deemed the "SoLoMo" trend: Get Social, Think Mobile, Spend Local.

How to Keep Your Website Optimized for Google: An Interview With Simon Heseltine

Penny C. Sansevieri | Posted 05.30.2012 | Technology
Penny C. Sansevieri

"It is about getting the eyeballs on your site, getting that traffic there and that is what you are looking for. You are looking at your page views, you are looking at your organic traffic and that is what is most important for you."

Building Brand, Community and Customer Loyalty: An Interview With Gillian Muessig (Part 1)

Penny C. Sansevieri | Posted 07.21.2012 | Business
Penny C. Sansevieri

One no longer builds a successful company from the top down. Social media has changed everything. How you treat your people, how your people feel about the company, is going to get out, and that will speak to whether people will want to do business with you.

The Power of a Pin: Why Pinterest Is a Game Changer

Penny C. Sansevieri | Posted 06.08.2012 | Small Business
Penny C. Sansevieri

Pinterest is a fun, if not highly addictive way, to start marketing. Still not sure what to do on Pinterest? Then get started by following others in your industry and get a sense of what they're doing.

Maximize Your Marketing With Autoresponders

Penny C. Sansevieri | Posted 03.09.2012 | Business
Penny C. Sansevieri

While autoresponders may not be as sexy as some of the new social media, it's a method of marketing that should not be overlooked. Here's why.

The Relationship Between How You Feel and What You Buy

Naomi Troni | Posted 01.17.2012 | Business
Naomi Troni

Most of us don't buy products; we shop and buy with the intention of getting the emotions we want. We buy the sizzle, not the sausage.

Five Lessons Your Business Can Learn From the Hottest Celebrities

Carol Roth | Posted 09.06.2011 | Business
Carol Roth

Today's celebrities aren't just entertainers, they are brands and businesses. Here are 5 lessons you can learn from some of the hottest celebrities around.

5 Great New Social Media Strategies

Anne Hill | Posted 05.25.2011 | Business
Anne Hill

For the past several years, conventional wisdom has been that having a blog was the most important tool for your business. But blogs are not for everyone, nor are Facebook Pages, and now they don't have to be.

Influencing Consumer Behavior: How to Train Your Customers

Matt Cohen | Posted 05.25.2011 | Business
Matt Cohen

Although it explains user-centric product design, The Design of Everyday Things refines thinking about issues that go far beyond the stated scope of the book: It changes how you think about marketing.

Making the Left- & Right-Brain Work Together: It's Good Business

Hamish McLennan | Posted 05.25.2011 | Business
Hamish McLennan

The business of marketing is being driven by two seemingly contradictory impulses. Marketers know painfully well that engaging consumers is not only what you know, but how you express it.