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4 Steps to Safely Make the Leap into Meme Land

Lisa Parkin | Posted 05.10.2013 | Technology
Lisa Parkin

Whether it's Grumpy Cat captions or Harlem Shake knock-offs, there's always some new Internet trend to follow and imitate.

Can Your Small Business Get More Sales Using LinkedIn?

Melinda Emerson | Posted 04.17.2013 | Small Business
Melinda Emerson

More than 2.6 million companies have LinkedIn pages. You should get started today leveraging the power of LinkedIn's more than 200 million member audience. If you invest the time, LinkedIn might be an ideal resource for increasing sales in your small business.

How to Generate Revenue Through Social Media Marketing

Britt Michaelian | Posted 05.22.2013 | Technology
Britt Michaelian

If your business plan outlines exactly how you will generate revenue from specific social media-related activities and you implement these revenue generating activities on a consistent basis, you may be able to monetize your social media operations.

'Triple C' vs. 'Triple I': Which Kind of Company Are You?

Peter Friedman | Posted 05.20.2013 | Business
Peter Friedman

Today, social media has enabled a level of customer centricity that goes way beyond what anyone could have ever imagined. It's time for business to make the next great shift. To compete in this new world requires you to experience the full benefits of social media.

Social TV Needs an Upgrade: Your Move, Apple

James Sims | Posted 04.21.2013 | Technology
James Sims

The trick to social media adoption in the world of entertainment is to move beyond the label of "social media." Imagine a computer and how, over the last five years, technology has allowed the physical understanding of a computer to disappear.

For Health Care CIOs, The Social Media Landscape Is a Ghost Town

Vala Afshar | Posted 04.02.2013 | Technology
Vala Afshar

Today's medical students and young physicians have grown up in the social media universe, and they expect to use social media as part of their medical practices. Patients are looking to their network to share medical information and learn more about their conditions and treatments.

Social Media Signed the Death of Gross Marketing Tactics: Power to the People?

Olivier Oullier | Posted 03.09.2013 | Technology
Olivier Oullier

We have never lived in a world where things spread so quickly, at such scale. Social media has become equally a powerful and dangerous ally for marketers and for consumers -- a double-edged sword that each should manipulate with great care.

You Are What You Tweet: How Social Media Define Our Professional Brands

John Friedman | Posted 01.05.2013 | Business
John Friedman

Don't put things online that you wouldn't be comfortable seeing again one day. This may be a particularly hard lesson for people who have not entered the professional world, but hope to one day. They've grown up with technology as a trusted means of self-expression.

3 Ways to Tell a Social Brand Story

Christel Quek | Posted 12.19.2012 | Business
Christel Quek

The social media revolution has altered how brands engage with the social consumer. This is an age where influence triumphs over awareness, where cons...

How Almost Getting Hit by a Truck Turned Me Into a Brand Advocate for Life

Andy Jankowski | Posted 10.17.2012 | Business
Andy Jankowski

I love road cycling. I love being outside, feeling the wind and the sun (or any element, really) and the challenge of seeing what speeds and distances...

Harmonic Convergence: Social Media Meets TV with the Launch of Gravity Summit TV

Mary Hall | Posted 10.24.2012 | Entertainment
Mary Hall

Clearly, the time is right for social media and TV to converge.

Discovering The Tao of Twitter

Mark Schaefer | Posted 08.22.2012 | Technology
Mark Schaefer

This is what the social web is all about -- networking, sharing, helping, creating. So, with literally no planning, I sent out one single tweet with an invitation for my Twitter tribe to join me on a web meeting at 4 p.m. that very day.

The Death and Life of Social Media

Michael Moynihan | Posted 10.22.2012 | Technology
Michael Moynihan

Information technology has undergone one revolution after another -- from big to small, corporate to personal, individual to networked and now stationary to mobile. Social computing will remain a powerful driver of wealth creation.

Start-ups Must Balance Social Media Costs vs. Value

Marty Zwilling | Posted 10.22.2012 | Small Business
Marty Zwilling

Most social media outlets don't require a subscription charge, but they certainly require an investment -- in people, in technology, your reputation, and your time.

5 Steps for Crisis Management Using Social Media

Amy Neumann | Posted 10.20.2012 | Small Business
Amy Neumann

Thinking about and detailing a crisis management plan in advance is of course ideal; getting at least prepared with the basics is a necessity.

Friend Farms? Can't Buy Me Love

Evanne Schmarder | Posted 11.02.2012 | Technology
Evanne Schmarder

The best course of social media development is to build relationships, engage with people, and produce interesting, fun, relevant content that begs to be shared. Make an effort to connect with and add value to those that have chosen to follow your message.

Kevin Rose and the Reddit AMA FAIL

CJ Arabia | Posted 10.06.2012 | Technology
CJ Arabia

People wondered if Kevin Rose was trying to be a jerk. I mean we all know he's bitter toward Reddit and his former Digg users who abandoned him. Could he really be that clueless as to how a Reddit AMA works?

Become Social in Social Media With Jugnoo

Jure Klepic | Posted 07.24.2012 | Business
Jure Klepic

Many businesses today can benefit from using social media influencers to help inform and motivate others about their product or service. The major pro...

Promote Your Business: 6 Ways Technology Can Help

Women & Co | Posted 07.31.2012 | Small Business
Women & Co

Whether your company is fully established or is in the "start-up" phase, here are six things you can do to improve your business' findability and increase its exposure to potential customers in the interactive space.

Social Media Experts With 5-7 Years of Experience?

Craig Agranoff | Posted 07.24.2012 | Business
Craig Agranoff

At what point do we consider a person an expert? Most of us would expect an expert to have grey hair and a big Dr. in front of their name. However, this particular job title makes me rethink that idea -- Social Media Expert.

Who Owns Your Business-Related Social Media?

Jim Thomas | Posted 07.18.2012 | Denver
Jim Thomas

There is a time bomb in your company that you had better defuse. It's your failure to be clear about, or even consider, ownership of the business connections represented by social media platforms such as Facebook, Twitter and LinkedIn.

How Not to #GetSlizzerd on Twitter: Controlling the Message as Social Media Goes Company-wide

Ryan Holmes | Posted 07.09.2012 | Technology
Ryan Holmes

Social media teams tend to be decentralized. Confusion, rogue tweets and off-message posts are almost inevitable. The worst gaffes live on in social media infamy. So is there a way for businesses to avoid a social media meltdown?

Watch: 60 Seconds of Social Media

Shawn Amos | Posted 06.20.2012 | Technology
Shawn Amos

But a hologram Tupac on tour? Long-term interest and success of 3D tech is notoriously hard to predict, once the novelty wanes.

How to Succeed by Breaking All of the Personal Branding Rules

Jamie Varon | Posted 06.12.2012 | Small Business
Jamie Varon

Although the topic of personal branding has the word "personal" right up in front, most advice still warns against sharing too much of who you are with your customers and clients.

Your Life Is Social, Why Isn't Your Company?

Mark Hillary | Posted 05.29.2012 | Media
Mark Hillary

Forget about social media being just a tool for PR or marketing or community building -- it is changing every part of the enterprise, root and branch.