A new year is the perfect time to start fresh, revamp and clean out. Social media managers have probably read a ton of articles on what their team is doing wrong here or how to avoid traps there, but I want to provide some practical tips.
More than 2.6 million companies have LinkedIn pages. You should get started today leveraging the power of LinkedIn's more than 200 million member audience. If you invest the time, LinkedIn might be an ideal resource for increasing sales in your small business.
If your business plan outlines exactly how you will generate revenue from specific social media-related activities and you implement these revenue generating activities on a consistent basis, you may be able to monetize your social media operations.
Today, social media has enabled a level of customer centricity that goes way beyond what anyone could have ever imagined. It's time for business to make the next great shift. To compete in this new world requires you to experience the full benefits of social media.
The trick to social media adoption in the world of entertainment is to move beyond the label of "social media." Imagine a computer and how, over the last five years, technology has allowed the physical understanding of a computer to disappear.
Today's medical students and young physicians have grown up in the social media universe, and they expect to use social media as part of their medical practices. Patients are looking to their network to share medical information and learn more about their conditions and treatments.
We have never lived in a world where things spread so quickly, at such scale. Social media has become equally a powerful and dangerous ally for marketers and for consumers -- a double-edged sword that each should manipulate with great care.
Don't put things online that you wouldn't be comfortable seeing again one day. This may be a particularly hard lesson for people who have not entered the professional world, but hope to one day. They've grown up with technology as a trusted means of self-expression.
This is what the social web is all about -- networking, sharing, helping, creating. So, with literally no planning, I sent out one single tweet with an invitation for my Twitter tribe to join me on a web meeting at 4 p.m. that very day.
Information technology has undergone one revolution after another -- from big to small, corporate to personal, individual to networked and now stationary to mobile. Social computing will remain a powerful driver of wealth creation.
The best course of social media development is to build relationships, engage with people, and produce interesting, fun, relevant content that begs to be shared. Make an effort to connect with and add value to those that have chosen to follow your message.
People wondered if Kevin Rose was trying to be a jerk. I mean we all know he's bitter toward Reddit and his former Digg users who abandoned him. Could he really be that clueless as to how a Reddit AMA works?