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Business Social Media

6 Content Sharing Lessons From the Big Guys

Diana Mackie | Posted 10.10.2014 | Small Business
Diana Mackie

Increasing the social shares on your business' content is a highly effective way of reaching your local base of potential customers, and growing your brand recognition through social proof.

5 Musts Before Hiring a Social Media Specialist

Tyler Collins | Posted 10.08.2014 | Business
Tyler Collins

Managing your social media presence is imperative but it's not always easy identifying the skills needed to complete the job.

Is This Your Car?

John Malik | Posted 10.12.2014 | Technology
John Malik

Your social media may be someone else's first impression of your company. And when a prospect interacts with your social media, what will their first impression be? Make sure it counts. And if your team isn't accurately representing their employer, perhaps it's time for some counseling.

How to Write a Professional Bio for Twitter, LinkedIn, Facebook & Google+

Courtney Seiter | Posted 09.16.2014 | Technology
Courtney Seiter

In this post, we'll go over the universal principles of a great social media bio -- regardless of the network. We'll also take a look at the big social media networks -- Twitter, Facebook, LinkedIn and Google+ -- and discover how to make the most of the bio space provided by each.

4 Dangers of Following Your Passion In Business and Life

Sajeel Qureshi | Posted 08.10.2014 | Business
Sajeel Qureshi

Think if 'follow your passion' was your mantra for life. Assume your passions are comics, sports and ice cream. You could literally watch Spiderman and Batman play each other in ping pong while eating a box of Dilly Bars all day.

The Power of a Whisper: How to Cut Through the Noise and be HEARD on Social Media

Nika Stewart | Posted 08.09.2014 | Small Business
Nika Stewart

Many of the people whom you follow will click over to your profile to learn more about you. If your profile is compelling and interesting, you've grabbed their attention. They may click over to your website, or follow you back, or engage with you.

Every Marketing Campaign Lives or Dies on this Foundation

Lee Traupel | Posted 08.06.2014 | Small Business
Lee Traupel

A buyer persona is the go to foundation of all your outbound marketing activities. Think of this "exercise" as core marketing strategy, enabling your business to build out tactical go to marketing processes downstream that map to the needs of the profile you have developed.

After Real Time Advertising

Amil Husain | Posted 06.02.2014 | Media
Amil Husain

Oreo's "Dunk in the Dark" post during the 2012 Super Bowl clearly demonstrated the impact of creating responsive content during existing conversations. Now, a year after "Real Time" entered the lexicon, has the promise of an always on content engine met up with the expectations?

Top Social Media Campaigns of 2014 So Far

Lisa Parkin | Posted 05.27.2014 | Business
Lisa Parkin

The first quarter of the year is at an end, and we've already been offended, shocked, impressed and overwhelmed by business's activity on social media.

3 Easy Tips to Kickstart a Google+ Business Page

Lisa Parkin | Posted 03.18.2014 | Technology
Lisa Parkin

With experts insisting Google+ can no longer be ignored, it's time for businesses to restart their activity on this social medium and get engaged.

14 Social Media Habits to Start in 2014

Lisa Parkin | Posted 02.18.2014 | Business
Lisa Parkin

A new year is the perfect time to start fresh, revamp and clean out. Social media managers have probably read a ton of articles on what their team is doing wrong here or how to avoid traps there, but I want to provide some practical tips.

Counting Your Facebook Fans? Here's Why This Small Biz Doesn't Bother

Jennifer Goforth Gregory | Posted 11.05.2013 | Small Business

Sarah Endline, founder of the New York City-based natural chocolate company, Sweetriot, was using social media to connect with her customers even befo...

How a Small Staff Can Get the Most Out of Social Media

Lisa Parkin | Posted 11.19.2013 | Business
Lisa Parkin

No matter the size of the company, there is a common gripe in social media teams across the U.S. and that is, "We don't have a large enough staff to accomplish everything we have (and want) to do."

What Every Business Should Know About User-generated Content

Lisa Parkin | Posted 10.29.2013 | Business
Lisa Parkin

Although this getting-fans-involved thing sounds easy, it's not. Asking fans to do you a favor, then to make sure you can find that favor, is already more steps than most people are willing to do.

The Top 5 Tips to Make Media More Meaningful

Jessica Ann | Posted 09.14.2013 | Media
Jessica Ann

Media surrounds our every day life. It's the radio advertisements in the background as you drive, the Facebook newsfeed minimized while you type, and the content you're consuming as you read this.

How to Use Instagram for Business: Stop Talking and Listen

Lisa Parkin | Posted 08.25.2013 | Business
Lisa Parkin

Whether its branded or un-branded, create a conversation that adds to one Instagram users are already having (with or without you).

4 Steps to Safely Make the Leap into Meme Land

Lisa Parkin | Posted 07.10.2013 | Technology
Lisa Parkin

Whether it's Grumpy Cat captions or Harlem Shake knock-offs, there's always some new Internet trend to follow and imitate.

Can Your Small Business Get More Sales Using LinkedIn?

Melinda Emerson | Posted 06.17.2013 | Small Business
Melinda Emerson

More than 2.6 million companies have LinkedIn pages. You should get started today leveraging the power of LinkedIn's more than 200 million member audience. If you invest the time, LinkedIn might be an ideal resource for increasing sales in your small business.

How to Generate Revenue Through Social Media Marketing

Britt Michaelian | Posted 05.22.2013 | Technology
Britt Michaelian

If your business plan outlines exactly how you will generate revenue from specific social media-related activities and you implement these revenue generating activities on a consistent basis, you may be able to monetize your social media operations.

'Triple C' vs. 'Triple I': Which Kind of Company Are You?

Peter Friedman | Posted 05.20.2013 | Business
Peter Friedman

Today, social media has enabled a level of customer centricity that goes way beyond what anyone could have ever imagined. It's time for business to make the next great shift. To compete in this new world requires you to experience the full benefits of social media.

Social TV Needs an Upgrade: Your Move, Apple

James Sims | Posted 04.21.2013 | Technology
James Sims

The trick to social media adoption in the world of entertainment is to move beyond the label of "social media." Imagine a computer and how, over the last five years, technology has allowed the physical understanding of a computer to disappear.

For Health Care CIOs, The Social Media Landscape Is a Ghost Town

Vala Afshar | Posted 04.02.2013 | Technology
Vala Afshar

Today's medical students and young physicians have grown up in the social media universe, and they expect to use social media as part of their medical practices. Patients are looking to their network to share medical information and learn more about their conditions and treatments.

Social Media Signed the Death of Gross Marketing Tactics: Power to the People?

Olivier Oullier | Posted 03.09.2013 | Technology
Olivier Oullier

We have never lived in a world where things spread so quickly, at such scale. Social media has become equally a powerful and dangerous ally for marketers and for consumers -- a double-edged sword that each should manipulate with great care.

You Are What You Tweet: How Social Media Define Our Professional Brands

John Friedman | Posted 01.05.2013 | Business
John Friedman

Don't put things online that you wouldn't be comfortable seeing again one day. This may be a particularly hard lesson for people who have not entered the professional world, but hope to one day. They've grown up with technology as a trusted means of self-expression.

3 Ways to Tell a Social Brand Story

Christel Quek | Posted 12.19.2012 | Business
Christel Quek

The social media revolution has altered how brands engage with the social consumer. This is an age where influence triumphs over awareness, where cons...