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Business Strategies

The Mobile Boom Is Here: Deliver the Best Experience, No Matter the Device

Jim Yu | Posted 07.02.2014 | Business
Jim Yu

With mobile set to become the dominant conduit for online traffic in the next few years, it's time for all marketers to get seriously strategic when it comes to configuring mobile sites.

We Are Using a Set of Beliefs and Assumptions That No Longer Serve Us

Peter Fuda | Posted 05.06.2014 | Business
Peter Fuda

A leader's use of fear inducing strategies can be as much a sign of limited leadership capability as it is a sign of genuine and urgent crisis. After all, it's much easier to scare the life out of people, than it is to inspire them with a compelling vision of the future.

Why Your HR Strategy is Failing

Dan Henry | Posted 04.28.2014 | Business
Dan Henry

Like selling products and services, successful HR initiatives require a game plan. Done right, it's a strategic part of your business with measurable returns. Done wrong and it's just another line item written off on an expense report.

We Have Met the Enemy, and They Are Us

Susan Steinbrecher | Posted 04.15.2014 | Business
Susan Steinbrecher

When things go wrong in your business and personal relationships, do you ever ask yourself, Why is this happening... yet again? When you take a closer look, you may find that the outcome of the situation is not nearly as important as the road you took to get there.

The Annual Performance Review: #FAIL

David Hassell | Posted 04.16.2014 | Business
David Hassell

What began as a staple of corporate process persists decades later as a rather unexamined policy. Why do we still use this antiquated method of collecting information and evaluating employee performance?

The Digital Marketing Playbook For Small Business

Daniel Newman | Posted 11.30.2013 | Small Business
Daniel Newman

Perhaps the most asked question of Small Businesses in the past three years is, "How do we measure return on social media, blogging and digital marketing"?

IPCC Report -- Economic Shock Therapy

Yvo de Boer | Posted 11.27.2013 | Green
Yvo de Boer

f a vaccine were 95 percent certain to have disastrous side effects, governments wouldn't require years of fruitless discussion before pulling it off the market. So how much certainty do we need before policymakers wake up and finally face the threat of climate change?

What Does Simplicate Mean Exactly?

Cortney McDermott | Posted 07.17.2013 | Small Business
Cortney McDermott

With all that is available to us, what we really struggle with is what Clay Shirky calls filter failure. Where should we put our attention? After all, we are where our attention takes us.

How Advertisers Convinced Americans They Smelled Bad

Jezebel | Sarah Everts | Posted 08.15.2012 | Small Business

Lucky for Edna Murphey, people attending an exposition in Atlantic City during the summer of 1912 got hot and sweaty. For two years, the high school ...

Five PR Tips for Headline-Grabbing Profits

Nicole Glor | Posted 07.22.2012 | Small Business
Nicole Glor

Your business is growing, but every time you open the newspaper, power up the iPad or turn on the TV, you see your competitors instead of your brand.

How Being Young And Slightly Weird Can Help You Get Ahead

Forbes Woman | Posted 03.27.2012 | Women

One myth I would really love to smash to bits is the notion that only a certain type of person can be successful in business. I meet far too many peop...

ROI on Design and Risk Reduction

Soren Petersen | Posted 05.26.2012 | Business
Soren Petersen

Usually one knows only 5 percent of what is needed at the stage where 70 percent of the product's cost is determined. Fortunately, there is some predictability, since return on investment and risk go hand in hand.

A Ballet Dancer's Lesson

Nelson Davis | Posted 05.06.2012 | Business
Nelson Davis

A few days ago I read an interview with the famed Russian ballet dancer, Mikhail Baryshnikov, and one of his comments sent me into an hour of business thinking. It may be the first time that a person often seen in public wearing tights has given me a business lesson!

What's Your Strategy? The Devil Is in the Details

Sophie Gold | Posted 04.08.2012 | Business
Sophie Gold

Over the last couple of days I have been receiving emails asking how to put together a winning strategy for 2012. To be honest, it's a loaded question.

Corporate Culture Part Two; Creating Your Vision

James M. Lynch | Posted 09.19.2011 | Business
James M. Lynch

Here's my offering to help you create a corporate culture that works, hoping that you will give it serious thought for the sake of your employees.

Reach Out and Touch Someone -- With Your Telephone

Carolyn Ziel | Posted 05.25.2011 | Business
Carolyn Ziel

Remember this iconic slogan? Its meaning is more important than ever. Our social networking medium is amazing, but what if you picked up the phone and made a more lasting connection?

If Only We Could Work the Way We Play Football

Donna Flagg | Posted 05.25.2011 | Business
Donna Flagg

How great would the professional world be if only the genuinely talented players made the "team" and only the best companies "won?" Here's why football makes for the greatest work analogy.

Is Your Business Falling Into 'The Big Rut'?

Les McKeown | Posted 05.25.2011 | Business
Les McKeown

There are three keys to ensuring that a reasonable dependence on systems and processes doesn't swell into arthritic bureaucracy.

Passion in Business: Moving Out of Your Head, Into Your Heart

Carolyn Ziel | Posted 05.25.2011 | Business
Carolyn Ziel

My strategic plan is all about heart. More than ever, my heart leads and my head follows. I am not saying to stop marketing, stop selling, stop accounting and operations. I am just suggesting you lead from a different place.

Confessions of a Female Entrepreneur

Michele Colucci | Posted 05.25.2011 | Business
Michele Colucci

Fund-raising is an awkward and often uncomfortable effort for those raising funds. But when the person asking is a women entrepreneur, the dance takes on many more nuances.

Entrepreneurs Need to Master Competitive Selling

Marty Zwilling | Posted 05.25.2011 | Business
Marty Zwilling

In today's world of information overload and global reach, marketing and selling skills are critical to the success of every startup.

Survival Instinct: Businesses Must Turn to Mother Nature

Gregory Unruh | Posted 05.25.2011 | Business
Gregory Unruh

It's time for the biosphere to figure into more strategic plans -- as a partner and a competitor -- that is constantly adapting.

How to Win Big

Eric Haseltine | Posted 05.25.2011 | Business
Eric Haseltine

By understanding that our brains automatically crank up the perceived urgency of here-and-now problems, we can set these perceived emergencies aside for just a few moments in order to think big.

A Strategy that Integrates People and Products

Donna Flagg | Posted 05.25.2011 | Business
Donna Flagg

Sometimes I get a strange reaction when I explain that there isn't any difference between marketing and training. People have a hard time grasping th...

Canned or Not, Layoffs Affect Everyone

Fred Whelan and Gladys Stone | Posted 05.25.2011 | Business
Fred Whelan and Gladys Stone

The good news is that you just survived the most recent round of layoffs. The bad news is that your job just got bigger. How do you keep up with your workload when more is being piled on?