Usually one knows only 5 percent of what is needed at the stage where 70 percent of the product's cost is determined. Fortunately, there is some predictability, since return on investment and risk go hand in hand.
A few days ago I read an interview with the famed Russian ballet dancer, Mikhail Baryshnikov, and one of his comments sent me into an hour of business thinking. It may be the first time that a person often seen in public wearing tights has given me a business lesson!
My strategic plan is all about heart. More than ever, my heart leads and my head follows. I am not saying to stop marketing, stop selling, stop accounting and operations. I am just suggesting you lead from a different place.
You don't have to have a multimillion dollar company to go above and beyond with creative gifts or acts of kindness that tell clients -- or even employees, colleagues or friends -- that you're paying attention.
If you believe that employees are your "most precious resource" and that their engagement is tied to their productivity and thus your bottom line, than you'd be wise to embrace social media in the workplace.