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Business Strategy

8 Knock Out Branding Ideas

Michael Goldberg | Posted 07.16.2014 | Business
Michael Goldberg

Effective branding takes more than just writing a clever mission statement. Like many things, branding is action speaking louder than words. A deliberate attitude. Driving a deliberate behavior.

The Secret to Success in Business You Already Know But Never Fully Understood

Michael Price | Posted 07.09.2014 | Business
Michael Price

Life is a numbers game. It's all about the law of averages, and the only way to win in a numbers game society is to stay in the game. Keep trying and keep pushing through. The next person may just be the break you've been looking for.

In Truth There Is Beauty

John Friedman | Posted 07.08.2014 | Business
John Friedman

When William Shakespeare wrote "This above all, to thine own self be true" (Hamlet) he wasn't offering business advice and he would likely have been s...

The Answer? Start With a Question

Amit Gupta | Posted 07.08.2014 | Business
Amit Gupta

"Next time, you know what you should do to get what you want?" It was my first job after business school, at a client meeting with a mentor. I had no idea what I should do. What my wise mentor said next is forever etched onto my brain. "Start with a question."

Do We Really Need 'Diversity' Offices?

John Fitzgerald Gates, Ph.D. | Posted 07.07.2014 | Business
John Fitzgerald Gates, Ph.D.

CEOs have abandoned the real work of diversity management by limiting it to a subset of human resources. So what must we do to fulfill the promise of diversity?

Desperation Marketing - Time To Change

Scott MacFarland | Posted 07.01.2014 | Business
Scott MacFarland

Do you sometimes feel as if your brand is desperate in their attempt to generate qualified leads? I have seen this periodically in my career, especially in the marketing agency world where clients are not exactly sure what to do or how to execute.

One Question That's Going to Rock Your Business

Natalie MacNeil | Posted 06.30.2014 | Women
Natalie MacNeil

Have you ever stopped to wonder if you're truly doing the right things to help your business succeed? Or if there's another person you can delegate to who would be a better person to complete the task? I know I have, that is, until I discovered one very simple question.

Why Tech Innovation Should Matter To NGOs

Lauren Woodman | Posted 06.26.2014 | Impact
Lauren Woodman

Every industry, sector, and market goes through times of transformation and innovation. Whether you're selling smart phones or automobiles, technological change is a powerful force that drives industry innovation and disruption, shaking up traditional industry leaders and establishing new companies.

Welcome To Era Of Surround Storytelling

Jimmie Stone | Posted 06.19.2014 | Business
Jimmie Stone

The always-on content tornado is giving all of us an opportunity to adapt to the weather and connect to audiences in completely new ways. How exactly do we show up differently and tell a brand story that still makes sense in this incredibly windy, fragmented environment?

The Corporate Diversity Charade

John Fitzgerald Gates, Ph.D. | Posted 06.17.2014 | Business
John Fitzgerald Gates, Ph.D.

The dirty little secret of corporate America and the practice of diversity is that 25 years after establishing "diversity" offices, most companies have not developed a mature understanding of how diversity can contribute to their bottom lines.

What My Grandfather Taught Me About Strategy

The University of Central Florida Forum | Posted 06.12.2014 | College
The University of Central Florida Forum

My grandfather was also a naval officer, Class of 1922, U.S. Naval Academy. I became a fan of naval strategy thanks to him. To paraphrase Mark Twain: I learned how much my grandfather knew long after he taught me many life lessons.

Every Marketing Campaign Lives or Dies on this Foundation

Lee Traupel | Posted 06.06.2014 | Small Business
Lee Traupel

A buyer persona is the go to foundation of all your outbound marketing activities. Think of this "exercise" as core marketing strategy, enabling your business to build out tactical go to marketing processes downstream that map to the needs of the profile you have developed.

Cure Idea Bloat and Get Focused

Natalie MacNeil | Posted 06.06.2014 | Women
Natalie MacNeil

Ever find that you have so many ideas you don't know which one to focus on first? That it's hard to prioritize what's important (and what's not), and you just end up feeling stuck in always planning out an idea?

As Global Demand for Dairy Products Soars, Domestic Innovation is Key

Michael Zacka | Posted 06.04.2014 | Business
Michael Zacka

Every day, our increasingly independent children and adolescents are faced with coolers full of beverage and energy drink options, and they must have innovative and attractive milk alternatives that make it easier to make the nutritionally smart choice.

5 Steps to Becoming a Recognized Thought Leader

Loolwa Khazzoom | Posted 07.09.2014 | Business
Loolwa Khazzoom

To position yourself a recognized thought leader, you need not only to be an expert in your field but also to proactively establish yourself as one.

Forget PowerPoint: Improv Is the New (Old) Way to Sell

John Fox | Posted 06.22.2014 | Business
John Fox

Ditch your pitch in favor of a persuasive conversation. Engage your customers in the process by asking good questions, questions that will have them coming up with the answers themselves and lead them to their own conclusions, no convincing required.

The Business of Creativity: 3 Ways for the Client/Agency Relationship to Work

Gregg S. Lipman | Posted 06.24.2014 | Business
Gregg S. Lipman

I asked a contractor doing some work on our house for an estimate. The first pass was a lump sum, and he was reticent to line item it. I explained that I too am in the service business, and that I had no issue with him making a fair profit. I'm sure my clients sometimes wonder the same.

8 Simple Steps to Acquiring a Small Business

Ben T. Smith, IV | Posted 06.23.2014 | Small Business
Ben T. Smith, IV

Having bought a number of small companies and frankly having sold my companies to bigger companies a number of times, I have found the following eight steps to be essential in this process.

Pay Attention to the Weather of Business and Life, and Don't Steer Into an Iceberg

The University of Central Florida Forum | Posted 06.14.2014 | Business
The University of Central Florida Forum

Strategy applies equally well to both business and our individual lives. Research indicates that most businesses fail to hit their goals due to poor strategic planning. It is the No. 1 reason for business failure.

Social Media Marketing World 2014 - 5 Trends You want to Jump on NOW!

Kim Garst | Posted 06.09.2014 | Business
Kim Garst

I just recently returned from speaking at the Social Media Marketing World 2014 event in San Diego. In addition to being a great place to learn from the very best, it was also a great place to get a glimpse at what the experts think are the next big things on the social media and digital marketing horizons.

Rule-Breakers: Reputation Ramificaticatications

Sara Canaday | Posted 06.07.2014 | Business
Sara Canaday

If you might suffer from Don't Fence Me In syndrome, the challenge is finding a way to function within the organization so that you don't extinguish your independent spark or burn your bridges. Think before you speak.

4 Things Highly Successful People Do To Get Ahead

Michael Stewart | Posted 04.07.2014 | Business
Michael Stewart

Disruption is the new normal, and that will not change anytime soon. Now is the time for those who are willing and able to show up differently.

Functional Foods: A Fix to Highlight after National Nutrition Month

Michael Zacka | Posted 04.01.2014 | Business
Michael Zacka

Very public efforts to improve health and prevent disease by eating right have also spurred the food and beverage industries to develop promising and innovative products that will help individuals as well as stimulate companies' sales.

Clearing the Clutter: Spring Cleaning Tips for Your Email Contact List

Seamas Egan | Posted 05.31.2014 | Small Business
Seamas Egan

The upkeep of your contact list can not only influence the success of future email marketing campaigns, but is also a crucial asset for your overall business strategy. Here are four steps to clear the clutter.

How Many Languages Do You Need to Speak in the Creative Industry?

Tom J. Hidvegi | Posted 05.28.2014 | Business
Tom J. Hidvegi

The quintessential elements of bringing relevance to the table is listening, learning and responding. However, in order to respond, I believe at least four languages are essential to success