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Business Strategy

Toy Theory -- Part II: More Business Tips From Classic Toys

Matt Cohen | Posted 04.14.2012 | Business
Matt Cohen

Toy Fair -- the game and toy industry's annual expo -- is here once again, so I thought I'd take another look at what businesses can learn from classic toys.

What's Your Strategy? The Devil Is in the Details

Sophie Gold | Posted 04.08.2012 | Business
Sophie Gold

Over the last couple of days I have been receiving emails asking how to put together a winning strategy for 2012. To be honest, it's a loaded question.

Going International? Read On...

Valerie Berset-Price | Posted 04.02.2012 | Business
Valerie Berset-Price

One of the mistakes U.S. exporters make is using their domestic structure, including the sales and marketing forces, to go international. Going international requires a deep understanding of the region the company wishes to penetrate.

Corporations at Risk From Social Media Adoption Issues

Brett Greene | Posted 03.07.2012 | Denver
Brett Greene

While many people are finding it challenging to make time to manage multiple social networks, many businesses are faced with even steeper challenges.

Why I Wrote a (Print) Book

Aaron Shapiro | Posted 12.26.2011 | Books
Aaron Shapiro

Two-minute videos, uploaded PowerPoint presentations, short articles and blog posts are great for expressing straightforward messages. But some ideas are worth diving into to really flesh out arguments, concepts, and nuance.

Decision Strategy: Learning From Poker

Annie Duke | Posted 12.13.2011 | Business
Annie Duke

Poker at its best is really just a decision making problem with lots of similarities to the kinds of problems you are presented with in life.

We Aim to be Number Two!

Dapo Adesanya | Posted 11.07.2011 | Business
Dapo Adesanya

The second and final step is to aim for number one when you have reached number two. Having these two step approach is like aiming for number without the added pressure and difficulties associated with it.

Making It in the World of Self-Employment

Don McNay | Posted 09.23.2011 | Business
Don McNay

Being self-employed is good for people who need, or want, to work outside the nine-to-five world, even if it's temporary. Self-employment is not often about financing a start-up company and making the INC 500. It is often about making a living at something you enjoy.

As Startup World Heats Up, Develop A Competitive Response

Brad Feld | Posted 09.14.2011 | Business
Brad Feld

Whenever the startup world heats up, there are many more new entrants. We're once again in the part of the cycle where there are an abundance of new companies being started.

Business Lessons From A Writing Workshop

Carolyn Ziel | Posted 07.15.2011 | Business
Carolyn Ziel

I'm a member of Jack Grapes' Method Writing collective here in Los Angeles. "Like method acting, which focuses on truth and organic process, Method Wr...

How To 'Green' Your Business

Brett Caine | Posted 06.22.2011 | Business
Brett Caine

Sustainability is essential to helping today's companies achieve many of their major business priorities, including attracting and retaining great talent and reducing capital expenses.

When Is It Best To Hire A Contractor?

Donna Fenn | Posted 06.15.2011 | Business
Donna Fenn

When is it better to work with contractors rather than hire employees?

Use Game Mechanics To Build Customer Loyalty

Seth Priebatsch | Posted 06.14.2011 | Business
Seth Priebatsch

Game mechanics are more than just a way to have fun with your customers -- they can also solve real problems. If you're not thinking of your customers as gamers yet, you're missing out on all the fun.

How To Negotiate Vendor Contracts

Scott Gerber | Posted 06.01.2011 | Business
Scott Gerber

I am negotiating a long-term deal with one of my vendors. What are some of the terms I should consider and include in exchange for signing this multi-year contract?

4 Steps To Pricing Like A Pro

Jim Schuchart | Posted 05.29.2011 | Business
Jim Schuchart

Follow these four steps to quantifying customer value and you'll be on the path to pricing like the pros.

How To Be a Significantly Better Business Leader in Just One Day

Les McKeown | Posted 05.25.2011 | Business
Les McKeown

Here are the seven most impactful short-term actions which, when taken together, will significantly improve your leadership in just one day.

Your Leadership on the Line: Four Business Lessons from National Turmoil

Les McKeown | Posted 05.25.2011 | Business
Les McKeown

It would be insensitive to the point of crassness to compare the current travails in the Middle East and North Africa with the daily experiences which...

Toy Theory: What Toys Can Teach Us About Business

Matt Cohen | Posted 05.25.2011 | Business
Matt Cohen

Game theory is a wonderful tool for determining optimal strategies, but most people don't have time for strategy in their work.

Stop Trying to Find Your Passion and Get to Work

Les McKeown | Posted 05.25.2011 | Business
Les McKeown

Despite what the ever-multiplying "find-your-passion" gurus will tell you, possessing passion is about as relevant to business success as possessing Steve Job's black turtleneck.

Cloud Computing: A Shift From IT Luxury to Business Necessity

Ben Kerschberg | Posted 05.25.2011 | Technology
Ben Kerschberg

Cloud computing may have started out as an emerging trend that only IT professionals could get excited about (or fear), but it has quickly become one of the most important paradigm shifts in business today.

Profiles in Doing Both: The Secret Behind the LUV at Southwest

Inder Sidhu | Posted 05.25.2011 | Business
Inder Sidhu

It's a burden to satisfy customers and please partners simultaneously. But it is one that Southwest gladly shoulders. The reason? The relationships that Southwest maintains help it deliver more love to customers.

Reality Check: Is Your Business Strategy Ready for 2011?

Inder Sidhu | Posted 05.25.2011 | Business
Inder Sidhu

Here's a sobering thought for the new year: most business strategies are woefully incomplete. But with the new year just beginning, it's not too late to put your own business strategy to the test.

Why Today's Chief Information Officer Will Be Tomorrow's Chief Executive

Ben Kerschberg | Posted 05.25.2011 | Technology
Ben Kerschberg

CIOs must embrace and promote a tighter alignment between IT and business units by understanding new organizational models. In this respect, they must become better businesspeople, not just technical experts.

Profiles in Doing Both: How Cutting-Edge Thinking Keeps Gillette Sharp

Inder Sidhu | Posted 05.25.2011 | Business
Inder Sidhu

There's a movement under way in India that has led to some dancing in the streets. No, I am not talking about some up-and-coming political revolution...

Education Reform: Where Lower Pay and Reduced Job Security Have Produced Surprising Results

Inder Sidhu | Posted 05.25.2011 | Education
Inder Sidhu

Everyone knows that education reform in America hinges on paying teachers higher salaries, right? Maybe not.