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Business Trends

Are You Failing Your Business

Marta Segal Block | Posted 06.24.2014 | Small Business
Marta Segal Block

What J fails to recognize are her two fatal errors and these errors are common to so many small businesses in so many fields.

Attention, Sports Fans! The Biggest World Cup Battle Is Facebook vs. Twitter

Jim Yu | Posted 06.18.2014 | Business
Jim Yu

For brands on Twitter this year, the World Cup is not only an exciting sporting event to watch, but also a chance to connect with fans and expand reach.

Think Like a Publisher, Act Like a Business

Jim Yu | Posted 05.22.2014 | Business
Jim Yu

Content creation should be strategic, meaningful and impactful, otherwise it's not going to yield results that will grow your business.

Three Essential Questions You Should Be Asking Your CMO

Jim Yu | Posted 07.07.2014 | Business
Jim Yu

To ensure that your marketing program is seamless and all-encompassing, develop a channel of communication with your CMO and ask these three questions to streamline strategy.

Marketing to the Omni-channel Consumer

Jim Yu | Posted 06.24.2014 | Business
Jim Yu

Customer expectations have skyrocketed when it comes to the digital experience. Today we live in a multiple-screen world with 90 percent of consumers using more than one device before completing any tasks.

Why Analytics Should Drive Your Content Creation Cycle

Jim Yu | Posted 06.10.2014 | Business
Jim Yu

Data opens up opportunities for marketers that were never before possible, from forecasting financial results to implementing real-time feedback based on actual consumer interactions.

Big Data vs. Relevant Data: Intelligence That Matters

Jim Yu | Posted 05.26.2014 | Business
Jim Yu

Given the massive scale and scope of Big Data, marketers need to focus on what you might call "high-impact" data: intelligence that has the potential to drive more strategic decisions.

Visual vs. Textual Marketing -- Choosing the Right Social Media Platform for Your Business

Jim Yu | Posted 05.13.2014 | Business
Jim Yu

As the social ecosystem continues to grow and evolve, marketers must think strategically about how they publish their content across networks and devices.

The Secret of Standout Content: A Daring Point of View

Jim Yu | Posted 04.15.2014 | Business
Jim Yu

Follow these guidelines to elevate your content beyond your competitors', and create content that drives eyeballs as well as business results.

Go Beyond Advertising and into Storytelling

Jim Yu | Posted 03.31.2014 | Business
Jim Yu

Storytelling is a natural part of the human experience and brands that can recreate this kind of communication in their marketing will evoke strong emotions among their audiences and develop personal connections with their consumers.

The Paradox Most Organizations Are Faced With

Jacob Morgan | Posted 03.25.2014 | Business
Jacob Morgan

The analogy I like to use is trying to lose weight by eating more calories a day; an impossible task.

Exceptional Customer Engagement: Audience, Purpose and Quality

Jim Yu | Posted 01.14.2014 | Business
Jim Yu

Thoughtful engagement is the way to consumers' hearts, which makes content an ideal vehicle for cultivating meaningful engagement with customers. Acco...

3 Ways to Connect With Your Audience

Jim Yu | Posted 01.25.2014 | Business
Jim Yu

Creating good content and establishing an audience takes attention to detail and expertise, no matter how efficiently technology enables marketers to connect and engage with customers.

Why Mobile Is Your Money Maker This Holiday Season

Jim Yu | Posted 01.23.2014 | Business
Jim Yu

After surviving the holiday rush, don't chalk it up as a good effort and call it a day. Take a step back to evaluate your successes and where you came up short. Understand consumers' mobile interactions and optimize their experience.

Listen Up -- Your Customers Are Talking

Jim Yu | Posted 01.23.2014 | Business
Jim Yu

For as long as products have been available for consumption, consumers have been sharing their opinions on those products. The only difference between now and even five years ago is the increased ability for customers to share their feedback on extremely public platforms.

How Real-Time Can Be a Real Success

Jim Yu | Posted 01.23.2014 | Business
Jim Yu

It's clear that real-time marketing offers brands new tools to stay relevant in a world that's overwhelmed by content.

Search, Social and Mobile: The Three Pillars of Modern Marketing

Jim Yu | Posted 11.19.2013 | Business
Jim Yu

As brands look to the future of digital marketing, it's crucial that they consider their customers, the content they might be interested in, and how it can be incorporated into a fully integrated strategy across search, social and mobile.

Is Your Brand A One-Night Stand?

Merry Carole Powers | Posted 11.12.2013 | Business
Merry Carole Powers

Relationships. There is nothing more valuable. Not in life. And certainly not in business. If you are a brand looking to build success, then it's essential that you be sure you know how to build a meaningful consumer relationship.

The Evolution of Business and the Fall of the Brandosaurus

Merry Carole Powers | Posted 11.03.2013 | Business
Merry Carole Powers

An evolution has occurred in the world of business. It's traceable, quantifiable and has single-handedly redefined the landscape upon which brands will survive. This turn of the evolutionary wheel comes via the rise of the citizen consumer.

Torch Your Home Office Before It's Too Late!

Jeb Harrison | Posted 10.05.2013 | Business
Jeb Harrison

I guess you could say once you start working from home you can't go home again. It's the truth -- I shudder to think of all the inappropriate behavior I would get slapped around for were I to show my face in an office.

Effective Collaboration

Marcia Wieder | Posted 04.24.2013 | Business
Marcia Wieder

Welcome to the generation of effective and generous collaboration. Gone are the days where it was every man for himself at the office. With the Intern...

8 Trends in the New American Economy and One Sector to Watch

Bruce E. Welty | Posted 09.11.2012 | Business
Bruce E. Welty

No one can predict what is going to happen from here, but the rise of the New American Economy is introducing existential risk to some of the largest retailers and huge new opportunities for branded manufacturers throughout the world.

Sustainability -- Finally Mainstream?

Anca Novacovici | Posted 09.08.2012 | Business
Anca Novacovici

Is sustainability mainstream? Although the buzz around it may have us thinking it is, organizations in the U.S. still have a ways to go to internalize sustainable business practices.

The Importance of Anticipating Your Customers Needs

Daniel Burrus | Posted 08.15.2012 | Small Business
Daniel Burrus

Instead of asking customers, "What would you like?" and giving it to them, you have to focus on the more important question. Ask yourself, "What would customers really want to do if they only knew they could do it?"

Design Your Website for Mobile First

Daniel Burrus | Posted 08.12.2012 | Technology
Daniel Burrus

Make no mistake: It's a hard trend (a certainty) that tablets and smart phones are rapidly becoming people's main computer. Therefore, you want your website to be seen well on these devices and to be useful.