Customer expectations have skyrocketed when it comes to the digital experience. Today we live in a multiple-screen world with 90 percent of consumers using more than one device before completing any tasks.
Storytelling is a natural part of the human experience and brands that can recreate this kind of communication in their marketing will evoke strong emotions among their audiences and develop personal connections with their consumers.
After surviving the holiday rush, don't chalk it up as a good effort and call it a day. Take a step back to evaluate your successes and where you came up short. Understand consumers' mobile interactions and optimize their experience.
For as long as products have been available for consumption, consumers have been sharing their opinions on those products. The only difference between now and even five years ago is the increased ability for customers to share their feedback on extremely public platforms.
As brands look to the future of digital marketing, it's crucial that they consider their customers, the content they might be interested in, and how it can be incorporated into a fully integrated strategy across search, social and mobile.
Relationships. There is nothing more valuable. Not in life. And certainly not in business. If you are a brand looking to build success, then it's essential that you be sure you know how to build a meaningful consumer relationship.
An evolution has occurred in the world of business. It's traceable, quantifiable and has single-handedly redefined the landscape upon which brands will survive. This turn of the evolutionary wheel comes via the rise of the citizen consumer.
I guess you could say once you start working from home you can't go home again. It's the truth -- I shudder to think of all the inappropriate behavior I would get slapped around for were I to show my face in an office.
No one can predict what is going to happen from here, but the rise of the New American Economy is introducing existential risk to some of the largest retailers and huge new opportunities for branded manufacturers throughout the world.
Instead of asking customers, "What would you like?" and giving it to them, you have to focus on the more important question. Ask yourself, "What would customers really want to do if they only knew they could do it?"