The brand starts with the employees, which are the catalysts for a healthy company. What they say, how they act, how they talk to customers, and more importantly, how they buy into the company value system is critical.
Things like values, culture, vision, discipline, a well-articulated plan, and traditions are important aspects of building a business that often get lost in the shuffle or replaced by much more exciting things, often known as distractions.
By understanding the true source of super-engaged workers, our companies and their leaders can have their business lunches and enjoy what they eat during these collaborative, inspirational and productive sessions, too.
I see a growing number of corporations, non-profits, governments and start-up companies asking themselves the hard questions about how to balance their short-term business issues with long-term institutional values, even when this does not yield easy answers.
I applaud all higher-ambition leaders. And maybe now that the concept has made it into the Harvard Business Review, women's natural style of understated and values-based leadership will gain more respect.
For companies that are knowledge leaders, the rise of mobile devices, new applications, social media and ubiquitous broadband are the foundation for the next wave of business management and employment change.