So often, we operate on habit and impulse; by recognizing the subtle factors that promote shopping, we can turn that information to our advantage if we're trying to shop wisely.

The different ways of looking at the same goal (e.g., to pay the lowest price, to get the biggest raise) have profound effects on the way we approach negotiation.

Being a therapist is not too different in some ways from being a copywriter, when you think about it. It's all about understanding people, their motivations, habits and triggers.

I've posted this quiz before, but I can't resist putting it up again. This distinction encapsulates one of my very favorite (if not most weighty) pers...

If only there were a way to immediately link the immediate pleasure of downing that pint of Cherry Garcia with the distant pain of feeling like a lard ass.