Banner ads -- blech. That seemed to be the consensus from a round-up of early banner ad creators and adopters convened recently by Digiday, who lamented that banner ads today represent "nothing but eye candy on the page" and "a race to the bottom."
With so much talk about publishing, new business models, disruption and the demise of old media, it's important to start taking all of the sensationalist rhetoric and try to make some realistic sense out of it.
I know it takes BuzzFeed time to write all the articles about 17 Celebrity Puppies You Didn't Know Are Bisexual. (I'm not judging, I just clicked on that myself.) But it would be great if they could find some time in the day for journalism too.