What does the phrase "state of the art" mean to you? How about "third generation?" Does that get you jazzed? Probably not. Yet this is the kind of meaningless language that fills most business presentations.

At a time when there is more content out there than you could ever possibly hope to read, quality -- and not quantity -- has become the absolute standard for standing out and getting noticed.

Last year, JWT trendspotter Ann Mack predicted a number of words she expected to enter the 2009 lexicon -- and some were more successful than others....

On the bad days, in off moments, it seems like my two years in business school were mostly about learning the definitions of a few key buzz words to use in meetings.

Just when you thought we'd reached the known limits of annoying technology terms, a new specimen has begun to gain traction, putting up a spirited cas...