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Cadbury Trademark

Purple Reign: Chocolate Company Secures Rights To Its Distinctive Color Packaging

The Hufffington Post | Meredith Bennett-Smith | Posted 10.03.2012 | Business

Cadbury chocolate bars will be the only candy allowed to use the distinctive purple shade on its wrappers. A London judge made the ruling on Tuesday, ...

It's All In the Packaging: Cadbury Trademarks Purple

Posted 11.21.2011 | Food

British chocolate manufacturer Cadbury has successfully secured a trademark for the color used in its purple candy wrappers. The company has been usin...